OnDemand WTP Pricing Research

Tag: Bad Sales Pricing Practices

Selling on Price Is Bad for Business. Here’s How You Should Present Your Value to Customers Instead | Inc.

Selling on Price Is Bad for Business. Here’s How You Should Present Your Value to Customers Instead | Inc.

If your business strategy is to compete over price, then be prepared for a nickel-and-dime race to the bottom of the barrel. In my book, All In, I talk about the different businesses I’ve started and how I’ve never really invented anything new. People love to talk about “the first-mover advantage,” but to be honest, […]

Common Mistakes to Avoid in a Profitability Overhaul | Modern Distribution Management

Common Mistakes to Avoid in a Profitability Overhaul | Modern Distribution Management

Claims vs. Reality In examining pricing strategy, members of the sales team will often say a distributor is overpriced in the market — don’t buy that claim, said Real Results Marketing Managing Partner Jonathan Bein, Ph.D. His company has done years of customer research that shows pricing is not a top factor for clients. When […]

Are you Confident with Pricing? | Mark Hunter

Are you Confident with Pricing? | Mark Hunter

Every salesperson has struggled with the issue of being confident when it comes to price. It is one of the main reasons I wrote the book, High-Profit Selling: Win the Sale Without Compromising on Price. One of the best ways to increase confidence is to zero in on the key benefits customers are seeking. The […]

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney+ annual pricing discount a ‘mistake,’ analyst says | FierceVideo

Disney’s investor day last week mostly drew positive reactions for the company’s streaming plans, but noted Disney critic Rich Greenfield today pointed out some potential flaws. Greenfield, an analyst at BTIG Research, said that Disney is making a mistake with its discounted annual pricing for Disney+. The company last week announced that Disney+, which is […]

Tesla forced to admit real prices | motoring

Tesla forced to admit real prices | motoring

Generated by pixel @ 2019-03-11T03:38:31.456995Germany legislators have succeeded where the US has failed: reining in a misleading Tesla marketing campaign that massively underinflates the price of the Model 3. While America controversially shied away from chastising Tesla’s recent price listing, which sliced the estimated cost of fuel savings off the sticker figure, Germany has pushed […]

Tesla to Raise Prices and Reduce Store Closures in New Strategy Switch | Fortune

Tesla to Raise Prices and Reduce Store Closures in New Strategy Switch | Fortune

Tesla has done a partial U-turn on a retail-strategy shift—unveiled less than two weeks ago—that was to involve the closure of most of its stores, in a bid to go “online only.” In a blog post late Sunday, Elon Musk’s electric-car outfit said it had decided to keep “significantly more” stores open than planned, and […]

Nissan confirms sub-$A50,000 pricing and August release for new Leaf | The Driven

Nissan confirms sub-$A50,000 pricing and August release for new Leaf | The Driven

Australian electric vehicle drivers will be able to get their hands on the new model Nissan Leaf from August, the car maker has confirmed, when the long-awaited latest iteration of the world’s best selling EV will go on sale for just under $A50,000 (plus on road costs). Nissan Australia said on Friday morning that Australian […]

Why Model 3 Owners Are Angry and What Tesla Is Sort-Of Doing About It | Forbes

Why Model 3 Owners Are Angry and What Tesla Is Sort-Of Doing About It | Forbes

I haven’t seen any negative social media comments about Tesla’s soon-to-be-available $35,000 Model 3, but I have seen numerous angry comments about recent price changes on existing models which have gone down by $6,000 over the past two months since the $7,500 Federal subsidy was cut in half on January 1st. But if you scroll […]

Tesla Stock Plunges While Analysts Question Model 3 Pricing Plan | Barron’s

Tesla Stock Plunges While Analysts Question Model 3 Pricing Plan | Barron’s

Some Wall Street analysts are not wild about Tesla ’s (ticker: TSLA) new pricing and selling strategy. The back story: On Thursday, Tesla announced it will begin selling a Model 3 sedan with a base price of $35,000, fulfilling its long-held promise to sell the vehicle at the price point. The company also said it […]

‘Confusing’ pricing and too much inventory: JCPenney CEO reveals the company’s core problems after 4 months on the job (JCP) | SFGate

‘Confusing’ pricing and too much inventory: JCPenney CEO reveals the company’s core problems after 4 months on the job (JCP) | SFGate

Soltau said she has spent time walking through stores, engaging with customers, and analyzing data from shopper surveys to identify the company’s strengths and weaknesses, and to develop a plan for reinvigorating sales. Her top priorities going forward include clearing out unsold inventory, improving the stores’ product mix, and establishing a clear pricing strategy, among […]