SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Behavioral Economics

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Data from CPC Strategy shows more than half of shoppers will check prices elsewhere and not just turn to Amazon. Amazon.com Inc. shoppers care about price and shipping, and they will compare what other retailers offer before deciding whether to complete a purchase, according to a new report from digital marketing agency CPC Strategy. CPC’s […]

Bottom Dollar Effect And Financial Advisor Business Models | Nerd’s Eye View

Bottom Dollar Effect And Financial Advisor Business Models | Nerd’s Eye View

EXECUTIVE SUMMARY As financial advisors, we’re well aware that behavioral biases influence our clients’ decision making. However, it’s sometimes easy to forget that biases influence the consumption of financial planning services as well, which may have an impact on client satisfaction, retention, and our ability to grow and sustain our business. In this guest post, Derek […]

Business-to-Business (B2B) Pricing Strategy Research – Part 1 | Business2Community

Business-to-Business (B2B) Pricing Strategy Research – Part 1 | Business2Community

When developing the optimum pricing strategy in business-to-business (B2B) markets, it’s essential to have insights into how the market is likely to react when a product or service is sold at different price points. That’s where market research comes in. It informs pricing strategy by revealing likely levels of demand, revenue and profitability under different […]

Why we decided to remove prices from OLIO | OLIO

Why we decided to remove prices from OLIO | OLIO

It is with *great* excitement that we’re writing to share an important decision that we’ve taken – which is to remove all pricing from the OLIO app, effective immediately . When we first launched OLIO it was for food sharing only, and so we allowed people to add a price if they wished. We figured if adding a price […]

Using Behavioural Economics and Dynamic Pricing With Your Products | MindTheProduct

Using Behavioural Economics and Dynamic Pricing With Your Products | MindTheProduct

In this talk from ProductTank London, James Routledge shares great examples of how any products price can be dynamic when we look at it strategically. Understanding the behavioral economic principles and seasonality are invaluable factors in running pricing experiments which will help us to develop a strong and efficient pricing strategy. Behavioral economics and pricing […]

The radical retail pricing strategy every ecommerce startup needs for sustainable success | Huffington Post

The radical retail pricing strategy every ecommerce startup needs for sustainable success | Huffington Post

Boxing Day Sales is a fascinating study in retail consumer behaviour. People wait all year for this event. Many shoppers delay their purchases for weeks and months in advance, safe in the knowledge they can get a sizable discount on December 26. There is not one person lining up in front of those department store […]

157: The Difference Between Discounts and Introductory Pricing | seanwes tv

157: The Difference Between Discounts and Introductory Pricing | seanwes tv

If someone buys from me early, they should get the best price. I always want my customers to feel smart. The people who buy from me early should be rewarded for that loyalty. I will often reward that loyalty by debuting a product at an introductory price. Later on, I increase the price, but that […]

Why Behavioral Economics Is Really Marketing Science | Evonomics

Why Behavioral Economics Is Really Marketing Science | Evonomics

Economists rarely mention marketing. Occasionally an article appears in the American Economic Review on advertising or promotion or warranties. But to most economists, marketing is a sideshow in the economy. It is filled with too many particulars and virtually no theory. A cynical economist would even hold that marketing activity hurts the efficiency of the […]

Applying behavioral insights to understand the psychology of pricing | Deloitte University Press

Applying behavioral insights to understand the psychology of pricing | Deloitte University Press

Pricing products and services is a tricky business: Strategies based on utilitarian logic can fail in the face of the irrational ways humans often perceive value. Executing a winning pricing strategy starts—and ends—with understanding how customers and the front line answer the question, “Is this really worth that?” Dust off your microeconomics textbook and read […]

Pricing Strategies (ep. 21) | Push Pull Sales & Marketing

Pricing Strategies (ep. 21) | Push Pull Sales & Marketing

We all like to think that we make rational purchasing decisions, but the reality is that the majority of purchases are emotional on some level. In this episode, we talk about some of the psychology & strategies behind pricing your product or services. You can also go here for a great list of ideas & […]