ZIMBABWEAN drinkers have been priced out of their favourite beverages following top brewer Delta Corporation Limited’s recent decision to sell some of its products in hard currency. The country’s leading beverage manufacturer on Friday last week dumped the local bond note and RTGS and started pricing beer products in US dollars. The new pricing regime […]
More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]
Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]
When the Texas Rangers polled their season ticket customers on what their biggest priority was for seats at the new stadium, the message was no personal seat licenses. The dreaded PSL is the bane of every single season ticket customer all over this great nation. The Rangers delivered. There are no personal seat licenses for […]
The amount that drivers are paid is determined largely by the distance from a store to the shopper’s home or location. For example, for all deliveries within 5 miles of the pick-up point, the retailer agrees to pay a certain amount. It works similarly for distances of 10 or 15 miles from the store as […]
Dive Insight: As much as retailers say they’re moving toward a world where the customer experience is consistent across all channels — be they stores, online or on mobile — dynamic pricing is one major tactic standing in the way. For brick-and-mortar mass merchandisers like Target and Walmart, though, competing with Amazon on price is essential to […]
“Our poll shows that people are sick of gridlock and congestion and want real transportation options,” she said. “We need to give people reliable and accessible ways to commute throughout the Bay Area to support our workforce.” Though the transportation authority board ultimately approved funds for transportation authority staff to study congestion pricing, it wasn’t […]
It’s tempting to dismiss Mayor de Blasio’s offering tepid support for congestion pricing so long as there are toll exemptions for the poor and elderly as the sputterings of a rank hypocrite. After all, this is the same mayor who has botched the rollout of Fair Fares and who looks away as thugs in NYPD […]
When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]
When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in […]
Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water? | Elena Galli
More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]
This Week in Pricing > 2/16/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
Remember MoviePass? It was just delisted | The Chestnut Post
The movie subscription service on Thursday announced a new, complicated pricing structure that is dependent on geography and the kind of movies customers want to watch. Starting in January, MoviePass will offer three plans that members can choose from. The first, called “Select,” starts at $10 a month and will allow subscribers to see three […]
Woman: Retailer Should Honor Penny Label on Display | NBC 6 South Florida
It was a deal so good, Robin Puppo could not believe her eyes. “I’m like, oh my God, what is this?” she said. “It’s marked as a penny.” The vacuum Robin wanted was on display at the Walmart near Sawgrass Mills Mall. She says the label under it read one cent. “It’s a $279 machine,” […]
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