SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Behavioral Psychology

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in terms of marketing. The bulk of the marketing efforts goes to product and promotion before turning to pricing. However, the price is a rather flexible […]

Is “Good Enough” Pricing, Really Good Enough? | HelloAdvisr

Is “Good Enough” Pricing, Really Good Enough? | HelloAdvisr

So what ends up happening? A little of bit of everything and just enough to be where you need to be. For many companies and entrepreneurs, this perpetual sense of everything due yesterday isn’t new. In the rush and mountain of things to do, so “good enough” often has to do. Pricing usually falls in […]

Supermarket Shoppers Often Use Grocery Unit Pricing to Compare Value | Consumers’ Federation of Australia

Supermarket Shoppers Often Use Grocery Unit Pricing to Compare Value | Consumers’ Federation of Australia

An exploratory survey of Australian grocery shoppers has shown that almost all reported that they use unit pricing to some degree to make value comparisons between products, and most said they use unit pricing frequently and for several types of value comparisons. The on-line survey of 104 members/supporters of Choice (Australian Consumers Association) was conducted […]

5 Steps to a Smarter Online Pricing Strategy | Total Retail

5 Steps to a Smarter Online Pricing Strategy | Total Retail

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and reaching your goals will be more difficult than necessary. Get it right and you’ll pave a smooth path to success. The internet and smartphones have enabled consumers to easily compare prices across […]

Best Event Pricing Strategies to Boost Your Revenue | GEVME Blog

Best Event Pricing Strategies to Boost Your Revenue | GEVME Blog

Price is an integral stage of event planning process. Proper pricing allows you to accrue more revenue and to increase sales of event tickets. If your prices are too high, they may scare away your audience. On the other hand, pricing tickets too cheaply can decrease the rate of your event or attract an unwelcome […]

13 Pricing Strategies for Your Event Business | Event Manager Blog

13 Pricing Strategies for Your Event Business | Event Manager Blog

Are you wondering how to price your services? Here’s what you need to know about norms and the psychology behind pricing. Pricing is one of the most important things you will do for your event planning business. Too high and no one will pay. Too low and they’ll question your skills. Too high without credentials […]

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

This Company Charges $27,000 for a Single Piece of Fruit | Inc.com

By all accounts, the fruit thus sold is very high quality, grown under special conditions. However, the price this fancy fruit commands is geometrically greater than what it costs to grow, ship, and display it. The profit margins for these gift fruits must be astronomical. Why do people pay so much money for something that […]

A new price-led banner brand launches | The Shout

A new price-led banner brand launches | The Shout

Independent Liquor Retailers (ILR) has launched Liquor Boss, a new sub-banner set to lead with an aggressive pricing strategy. ILR General Manager Corey Leeson said the launch of the new brand is part of a reinvigorated channel strategy. “It’s sort of setting that ultimate group up for the future and acting a bit like a […]

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning Strategy and Sales Pricing builds or destroys value faster than almost any other business action. Warren Buffet said it well: “The single most important decision in evaluating a business is pricing power…And if you have to have a prayer session before raising the […]

Down to Business: Amazon hulking over retail landscape | The Daily Gazette

Down to Business: Amazon hulking over retail landscape | The Daily Gazette

With physical stores, Amazon will be “a new competitor for retailers,” says Ouimet. That will come in large part from Amazon’s “sophisticated, dynamic pricing” — flexible prices influenced by supply and demand. “Retailers are going to find themselves competing with a competitor that can react within 90 seconds . . . to a price change,” he said. […]