SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Behavioral Psychology

Boost profits with these 3 insights into pricing psychology | GrowthLab

Boost profits with these 3 insights into pricing psychology | GrowthLab

Con Dowler is an entrepreneurial nomad. He travels often, launching businesses wherever he lands. He and his business partner have opened bars, restaurants, and hostels in Spain, Argentina, and Guatemala — always on a shoestring budget so they can recoup their investments quickly. His typical approach is to spend a couple years luring in crowds, […]

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

3 Ways You Can Conquer Customer Price Fixation | Jeff Shore

Salesperson: “Welcome, and thanks for stopping by.” Customer: “What’s your price?” Salesperson: “Well, we will certainly get to that. How’s your day going?” Customer: “What’s your price?” Salesperson: “Okay, I’ll be happy to answer that but can I ask you a few questions first?” Customer: “What’s your price?” Salesperson: “Well, we actually have several options […]

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Pricing psychology: How to set prices to increase sales? | Pixiolabs

Getting customers to make a purchase is the ultimate goal of marketing. How to set prices to increase sales? Oftentimes new online merchants overfocus on such things such as the size of the font used to show the price. Research into consumer psychology offers some interesting insights into the most effective way to display prices. […]

The Relentless Quest For Low Prices | Forbes

The Relentless Quest For Low Prices | Forbes

According to PricewaterhouseCoopers’ latest report, price is the No. 1 factor that motivates purchases. Shoppers are relentless in their search for affordability, scouring the web to research and compare prices. Meanwhile, competitive pricing is unsustainable long-term as retailers compete with the flurry of new entrants in the onslaught of e-commerce disruption. Our recent retail survey found 64% […]

Your Value-Based Pricing Strategy: How to Price Your Event | Eventbrite

Your Value-Based Pricing Strategy: How to Price Your Event | Eventbrite

How Can I Apply Value-Based Pricing? There are three key components to value-based pricing: perceived value, the actual price, and the cost per ticket for the event. Perceived value is what the customer thinks they will get out of your event. Here it is perception, as much as reality, that drives the transaction. Next comes […]

Vietnamese prefer low-cost products and services with decent quality | VietNamNet

Vietnamese prefer low-cost products and services with decent quality | VietNamNet

Le Thanh Nguyen in HCMC last week bought 100 medical masks at once, because she only had to pay VND15,000 only for every box of 50 masks. But she later regretted her decision as she discovered that the mask was made of dirty cotton. The case has stirred a debate about sale strategy in Vietnam. […]

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

The prospective impact of food pricing on improving dietary consumption: A systematic review and meta-analysis | PLOS

Background While food pricing is a promising strategy to improve diet, the prospective impact of food pricing on diet has not been systematically quantified. Objective To quantify the prospective effect of changes in food prices on dietary consumption. Design We systematically searched online databases for interventional or prospective observational studies of price change and diet; […]

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Amazon shoppers prioritize price and shipping when deciding whether to buy | internet RETAILER

Data from CPC Strategy shows more than half of shoppers will check prices elsewhere and not just turn to Amazon. Amazon.com Inc. shoppers care about price and shipping, and they will compare what other retailers offer before deciding whether to complete a purchase, according to a new report from digital marketing agency CPC Strategy. CPC’s […]

Watch auctions: towards two-tier pricing | Watchonista

Watch auctions: towards two-tier pricing | Watchonista

Luxury costs the price we are willing to pay Premium lots, defined as the rarest pieces, offered for sale in their original condition and with pedigree, are increasing in price at each new sale. This trend has already been observed in the collector car market, which has witnessed increasingly significant price increases for cars in […]

Why 3 Is The Magic Number in a Pricing Strategy | Ninjodo

Why 3 Is The Magic Number in a Pricing Strategy | Ninjodo

Have you ever wondered why prices tend to have 90, 95 or 99 cents? You know, $19.99 instead of $20? It may be small change, but the 1 cent difference can actually skew people to buy a product. This is called a pricing strategy and it’s designed to play with your psychology. It’s the oldest […]