OnDemand WTP Pricing Research

Tag: Behavioral Psychology

Beer prices surge after Delta turns to forex sales | New Zimbabwe

Beer prices surge after Delta turns to forex sales | New Zimbabwe

ZIMBABWEAN drinkers have been priced out of their favourite beverages following top brewer Delta Corporation Limited’s recent decision to sell some of its products in hard currency. The country’s leading beverage manufacturer on Friday last week dumped the local bond note and RTGS and started pricing beer products in US dollars. The new pricing regime […]

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

Pricer’s Points: Why Does Bottled Water Cost Significantly More than Tap Water?
 | Elena Galli

More or less one month ago I was at the airport, heading back to Barcelona after having spent some days in my hometown, Ferrara, a little city in Northern Italy. I was very thirsty so I headed to the first bar I saw and ended up spending an excruciatingly expensive price for my half a […]

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

The decoy effect: how you are influenced to choose without really knowing it | The Conversation

Price is the most delicate element of the marketing mix, and much thought goes into setting prices to nudge us towards spending more. There’s one particularly cunning type of pricing strategy that marketers use to get you to switch your choice from one option to a more expensive or profitable one. It’s called the decoy […]

Texas Rangers’ fans upset at prices in new Globe Life Field | Fort Worth Star-Telegram

Texas Rangers’ fans upset at prices in new Globe Life Field | Fort Worth Star-Telegram

When the Texas Rangers polled their season ticket customers on what their biggest priority was for seats at the new stadium, the message was no personal seat licenses. The dreaded PSL is the bane of every single season ticket customer all over this great nation. The Rangers delivered. There are no personal seat licenses for […]

Why Walmart farms out same-day grocery deliveries to low-cost freelance drivers | WHTC

Why Walmart farms out same-day grocery deliveries to low-cost freelance drivers | WHTC

The amount that drivers are paid is determined largely by the distance from a store to the shopper’s home or location. For example, for all deliveries within 5 miles of the pick-up point, the retailer agrees to pay a certain amount. It works similarly for distances of 10 or 15 miles from the store as […]

Target updates app after pricing dispute | Retail Dive

Target updates app after pricing dispute | Retail Dive

Dive Insight: As much as retailers say they’re moving toward a world where the customer experience is consistent across all channels — be they stores, online or on mobile — dynamic pricing is one major tactic standing in the way. For brick-and-mortar mass merchandisers like Target and Walmart, though, competing with Amazon on price is essential to […]

Polling show SF residents reject congestion pricing proposal | The San Francisco Examiner

Polling show SF residents reject congestion pricing proposal | The San Francisco Examiner

“Our poll shows that people are sick of gridlock and congestion and want real transportation options,” she said. “We need to give people reliable and accessible ways to commute throughout the Bay Area to support our workforce.” Though the transportation authority board ultimately approved funds for transportation authority staff to study congestion pricing, it wasn’t […]

KOMANOFF: How to Counter the Latest Congestion Pricing Objections | Streetsblog New York City

KOMANOFF: How to Counter the Latest Congestion Pricing Objections | Streetsblog New York City

It’s tempting to dismiss Mayor de Blasio’s offering tepid support for congestion pricing so long as there are toll exemptions for the poor and elderly as the sputterings of a rank hypocrite. After all, this is the same mayor who has botched the rollout of Fair Fares and who looks away as thugs in NYPD […]

The unintended consequences of tinkering with online prices | Phys.org

The unintended consequences of tinkering with online prices | Phys.org

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]

‘Dynamic pricing’ can train us to shop smarter | Futurity

‘Dynamic pricing’ can train us to shop smarter | Futurity

When your online retail platform clears billions of transactions a year, what’s the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product […]