Tag: Behavioral Psychology

NFL Badly Needs A 21st Century Televising Strategy | Forbes

NFL Badly Needs A 21st Century Televising Strategy | Forbes

By a 1970s standard, the NFL is widely accessible given that local market NFL games are available over broadcast TV, subject to the NFL’s attendance blackout rules (which have been loosened in recent years). By a 21st century standard of accessibility, the league gets a C-minus. Out-of-market games can be accessed via satellite on DirecTV’s […]

NFL Badly Needs A 21st Century Televising Strategy | Forbes

NFL Badly Needs A 21st Century Televising Strategy | Forbes

By a 1970s standard, the NFL is widely accessible given that local market NFL games are available over broadcast TV, subject to the NFL’s attendance blackout rules (which have been loosened in recent years). By a 21st century standard of accessibility, the league gets a C-minus. Out-of-market games can be accessed via satellite on DirecTV’s […]

World Series: Game 7 tickets won’t come cheap | USA Today

World Series: Game 7 tickets won’t come cheap | USA Today

TicketIQ, a seat tracking and resale site, said the average listing pricing about six hours before first pitch (5:20 p.m. local time) was $2,586.00, which is primed to be the third-most expensive Game 7 since it began tracking ticket sales in 2010. Only the 2016 World Series (Chicago Cubs-Cleveland Indians at $3,973) and 2016 NBA […]

Four pricing mistakes you need to avoid   | Dynamic Business Australia

Four pricing mistakes you need to avoid   | Dynamic Business Australia

One: The first mistake entrepreneurs and new businesses make is they often give too little thought to this highly complex matter and the consequences can be dire. Set your prices too low and you are leaving money on the table. Set your prices too high and nobody will buy your product or service. The right […]

Behind Philip Morris International’s Smokeless Bet — WSJ | Fox Business

Behind Philip Morris International’s Smokeless Bet — WSJ | Fox Business

WSJ: At over $100 for the starter kit, IQOS isn’t cheap. Can you explain your pricing strategy? MR. CALANTZOPOULOS: Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible […]

Parents slam ‘rip off’ prices for soft play area at Bath Sports and Leisure Centre | Bath Chronicle

Parents slam ‘rip off’ prices for soft play area at Bath Sports and Leisure Centre | Bath Chronicle

During peak hours it will cost £4 for two to four-year-olds and £4.50 for children over five. Non-member adults can enter for £2.50 and get a free hot drink from the diner. These charges were initially understood to be hourly rates – but leisure centre operators have said visits will be time restricted only when […]

How Much Energy Can You Cram Into Your Halloween Candy? | WIRED

How Much Energy Can You Cram Into Your Halloween Candy? | WIRED

All candies are not equal; some might have more stuff in them that does not add to the total calorie value. But overall, there seems to be fairly nice correlation between candy mass and candy energy. From the graph, candy has an energy density around 22 megajoules per kilogram. But how does this energy density […]

Why wait? eBay Black Friday 2017 deals start this week | TechRadar

Why wait? eBay Black Friday 2017 deals start this week | TechRadar

eBay deals on Black Friday 2017 may not be here for a few more weeks, but the retail site is getting into the savings spirit early with some scary good sales the day after Halloween. And that’s just the beginning. You see, eBay wants you to be a “first-minute” shopper this year by saving big […]

McDonald’s rebounds with Easterbrook’s low-price McPick strategy | Crain’s Chicago Business

McDonald’s rebounds with Easterbrook’s low-price McPick strategy | Crain’s Chicago Business

Sounds a lot like the formula behind McDonald’s last great turnaround. Its Dollar Menu lifted the chain out of a slump in the early 2000s and enabled the Oak Brook company to outpace rivals in comparable-store sales from 2004 through 2011. Along the way, McDonald’s trotted out salads and other healthier menu offerings, as well […]

Audio: What’s up? More SoCal homes going for asking price | 89.3 KPCC

Audio: What’s up? More SoCal homes going for asking price | 89.3 KPCC

In California’s hot housing market, many buyers expect they’ll need to bid above the list price. But a growing number of homes are actually selling at what owners are asking. Homes that went for the list price made up the biggest share of sales in September: 43 percent, up from 29 percent a year ago, […]