OnDemand WTP Pricing Research

Tag: Behavioral Psychology

Why Does Bitcoin and the Crypto Market Experience Such Volatility in Price Fluctuations? | Bitcoin Exchange Guide

Why Does Bitcoin and the Crypto Market Experience Such Volatility in Price Fluctuations? | Bitcoin Exchange Guide

The cryptocurrency market has been growing during the last ten years since Bitcoin (BTC) was created. Indeed, the most popular digital asset grew up to $20,000 at the end of 2017. Because of this, the market gained traction and increased its popularity among investors. Other coins such as XRP or Ethereum (ETH) surged as well […]

Volume of Crypto is Dropping, is Bitcoin Headed Below $3,000? | CCN

Volume of Crypto is Dropping, is Bitcoin Headed Below $3,000? | CCN

In the last 48 hours, the volume of the crypto market has dropped from $15 billion to $13 billion as the Bitcoin price fell below the $3,600 mark. Analysts have started to demonstrate concerns regarding the declining volume of digital assets and the potential scenario of cryptocurrencies free falling without significant sell pressure from bears. […]

Is GoPro Set for Success in 2019? | The Motley Fool

Is GoPro Set for Success in 2019? | The Motley Fool

Making the right play GoPro’s three action cameras currently range from $199 to $399. That’s a departure from the $199-$499 range that it was offering a couple of years ago, pointing toward waning pricing power for the company that pioneered this space. However, that’s also an indication of GoPro changing with the times. The lower pricing […]

Upcoming and On-Demand Pricing Events > January 2019

Upcoming and On-Demand Pricing Events > January 2019

Take your pricing game to the next level – check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar: Pricing in New Product […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

What Is Restaurant ‘Surge Pricing,’ and Should You Be Scared? | Food & Wine

The Uber era has marked several shifts in culture, from the proliferation of AUX cord literacy to a decreased willingness to ride public transit at 3 a.m. even when it’s quicker. The San Francisco start-up’s business model, in particular, has spread far beyond the realm of the service economy and transportation. Take surge pricing. Restaurants have begun experimenting […]

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Discussion: Dose excessive price variation in your product trigger loss of customer trust..?? | Deepak Sood

Abhishek Rai, Regional Manager @ Daimler l Ex Tata Motors l NIT Surat Dose excessive price variation in your product trigger loss of customer trust..?? Price of a product is the perceived value in customers mind before buying any product( which may change in a +ve or -ve way after usage) As a seller if […]

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]

Uber/Lyft staging area closed at airport | San Diego Reader

Uber/Lyft staging area closed at airport | San Diego Reader

The San Diego Airport requires all Uber and other rideshare companies to stage their vehicles through this location. These companies have set up a “first in first out” geofence around the rideshare lot in order to avoid rideshare drivers from parking unlawfully and creating congestion for other airport users. Drivers stage within the geofenced lot, […]

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing coming to your favorite restaurant | Houston Chronicle

Surge pricing may come soon to a restaurant near you. Most of us know surge pricing from ride-hailing companies that charge more for a taxi ride when ridership spikes. The idea is simple economics when demand exceeds supply, prices go up. The higher prices, though, also shift the supply and demand curves. Higher prices encourage […]