SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Behavioral Psychology

5 Steps To A Smarter Online Pricing Strategy | Twice

5 Steps To A Smarter Online Pricing Strategy | Twice

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it even mostly right and reaching your goals will be more difficult than necessary. But get it right and you will pave a smooth path to success. The Internet and smart phones have enabled consumers to […]

Unilever’s ‘New Brand’ Makes Pricey Upstarts Look Silly | AdAge

Unilever’s ‘New Brand’ Makes Pricey Upstarts Look Silly | AdAge

“It’s edgy. It’s modern. It’s sleek,” noted Viannie Bell (@sogrittyprestige), another fashion blogger. “We found seven of 10 women think higher-priced brands are more trustworthy,” said Jen Bremner, Unilever marketing director on 80-year-old Suave. “That really was the inspiration. We wanted to peel back the labels and convert the skeptics.” No influencers were harmed in […]

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

The only gate that’s in place is the number of app users, up to 1,000, which speaks more to the value of our solution in helping them grow rather than some arbitrary messaging volume. And once they reach that limit, there are low-priced monthly plans they can adopt without worry that their investment in our […]

Woolworths new price strategy is ‘psychological conditioning’ | The New Daily

Woolworths new price strategy is ‘psychological conditioning’ | The New Daily

A new ’round numbers’ pricing strategy which Woolworths says will help its customers is actually little more than a psychological ploy, according to a retail expert. The grocery giant announced on Thursday it is moving the prices of more than 20,000 products to round dollars and no cents. Woolworths director of buying and merchandise Steve Donohue […]

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

Pricer’s Points: Buying A Big House Comes With Big Hidden Costs | Anastasia Ivanov

You have to consider all the angles before buying a home. While owning big beautiful home might be your dream, the cost of owning one over 30 years can quickly turn it into a nightmare. It’s important not to let short-term decisions impact long-term financial goals like retiring early or saving for your child’s education. […]

Discounting Can Cost Retailers Millions — By Not Selling | Forbes

Discounting Can Cost Retailers Millions — By Not Selling | Forbes

Hemlines rise and fall fast, but when it comes to the shelf life of a discounted $500 skirt, the number of days can drag on — to 106, to be precise. That’s how long it can take an online luxury retailer to sell a piece of women’s wear, even when discounted, according to an analysis […]

Pricing Your Educational Products: Two Essential Factors | Tagoras

Pricing Your Educational Products: Two Essential Factors | Tagoras

In my previous post in this series I discussed differentiation as a key factor in pricing educational products. The basic idea was that it is difficult to set and get the prices you want if your product is not perceived as substantially different from the other options available to your customers. In this post, I’ll […]

EU Commissioner Warns Companies of Potentially Unlawful Use of Pricing Algorithms | The National Law Review

EU Commissioner Warns Companies of Potentially Unlawful Use of Pricing Algorithms | The National Law Review

Commissioner Vestager’s speech comes amidst increased enforcement into online practices and mirrors the concerns and recent enforcement activity by national competition authorities.  In August 2016, the UK Competition and Markets Authority issued an infringement decision against two online sellers of poster and frames for using automated re-pricing software to implement their price-fixing agreement. The German […]

The PLUS-Pricing Assessment | Manufacturing Business Technology

The PLUS-Pricing Assessment | Manufacturing Business Technology

The Challenge of Choosing a Pricing Strategy The rate of innovation in technology hardware has been accelerating over the past decades. However, a major challenge is defining an optimal launch pricing strategy to realize the new product’s full potential. If the launch price is set too high, the product will get rejected by the market; […]

Retailers – can you be liable for cartel behaviour for using pricing software and algorithms? | JDSupra

Retailers – can you be liable for cartel behaviour for using pricing software and algorithms? | JDSupra

A key issue regulators are grappling with is what antitrust liability can attach to retailers who use price matching software or other algorithms to match competitors’ online prices? In a speech made on 16 March 2017, the EU’s Commissioner for Competition, Margrethe Vestager, confronted the growing issue of the use of price matching software (PMS) […]