Tag: Book

HBCU Money™ Business Book Feature – Confessions of the Pricing Man: How Price Affects Everything | HBCU Money

HBCU Money™ Business Book Feature – Confessions of the Pricing Man: How Price Affects Everything | HBCU Money

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their […]

The Pricing Journey | Stanford University Press

The Pricing Journey | Stanford University Press

In Economics 101, we learn that prices move quickly in response to supply and demand. Pricing researchers, however, know better. With some exceptions, pricing is almost never that fluid. Most prices tend to be sticky, in ways that often work against the seller (Bergen et al. 2003). More perplexing still, pricing structures can persist in […]

Pricing News Daily > 7/14/14

Pricing News Daily > 7/14/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines This Week in Pricing > 7/12/14 TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We […]