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Tag: Book

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in […]

7 Keys For Pricing Managers Ebook | Professional Pricing Society

7 Keys For Pricing Managers Ebook | Professional Pricing Society

A Pricing Manager develops and implements pricing strategies for a company’s products or services. They work closely with several other departments, including sales, production, marketing and public relations. This position is growing in popularity within a changing pricing industry, and professionals are sharpening their skills to prepare. We have created a quick guide to outline […]

HBCU Money™ Business Book Feature – Confessions of the Pricing Man: How Price Affects Everything | HBCU Money

HBCU Money™ Business Book Feature – Confessions of the Pricing Man: How Price Affects Everything | HBCU Money

The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their […]

The Pricing Journey | Stanford University Press

The Pricing Journey | Stanford University Press

In Economics 101, we learn that prices move quickly in response to supply and demand. Pricing researchers, however, know better. With some exceptions, pricing is almost never that fluid. Most prices tend to be sticky, in ways that often work against the seller (Bergen et al. 2003). More perplexing still, pricing structures can persist in […]

Pricing News Daily > 7/14/14

Pricing News Daily > 7/14/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines This Week in Pricing > 7/12/14 TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We […]