Tag: Case Study

Art and Science: Scaling Your Business Through Product Pricing Strategy | AudienceOps

Art and Science: Scaling Your Business Through Product Pricing Strategy | AudienceOps

Remember: Nothing’s Set in Stone Ultimately, you have to set a price. That’s the bottom line (literally). So if you find yourself waffling and testing and agonizing and questioning, it’s time to just stop and set a price. If you set it too low, your company won’t implode in a week. If you set it […]

How a tiny pricing change (not a growth hack) tripled revenues | Baremetrics

How a tiny pricing change (not a growth hack) tripled revenues | Baremetrics

Takeaways with SaaS pricing and flexibility I believe the beauty of a SaaS business resides in its ultimate flexibility: driven by both humans and data, shaped by experiments, it can react to stressors, bounce back, adapt, evolve, and, ultimately, grow. And this little pricing experiment we ran gave our SaaS a much-needed stretch of growth. […]

Pricing Table Design Inspiration: Best Designed Pricing Tables for 2016 | wplift

Pricing Table Design Inspiration: Best Designed Pricing Tables for 2016 | wplift

Your pricing table is the like the altar of your business. How the altar looks to inspire action, how well it serves its purpose, how effectively it caters to your customers’ needs – decides if visitors make an offering or not. A high-converting pricing table isn’t about cramming in every element of every size, from […]

PWYW: A new pricing strategy – is it really new? | MarketExpress

PWYW: A new pricing strategy – is it really new? | MarketExpress

Pay what you want – PWYW – as it is called is a pricing strategy. It is a pricing model that lets customers decide how much they want to pay, including zero, for a particular good or service received. This technique is being labelled as ‘new’. But is it really new or is it the […]

Frequently discounting maximizes retailer revenues | Phys.org

Frequently discounting maximizes retailer revenues | Phys.org

JC Penney implemented a “best price” strategy in 2012, assuming consumers prefer fair, everyday prices as opposed to sale prices that are discounted from original, inflated prices. It was wrong. Longtime customers—loyal fans of sales and coupons—rejected the new pricing policy, and JC Penney reinstated its old pricing model that included frequent discounts. In contrast, […]

10 Examples of Great Pricing Strategies | uplift

10 Examples of Great Pricing Strategies | uplift

How Best Practices and Psychology Can Help You Optimize Your e-Commerce Website Pricing is something so common and expected that it is almost an afterthought to most buyers – everyone knows they will have to pay for a good or service, it’s just a question of how much.  However, when it comes to sellers, pricing […]

Case Study: Offering Prices v. Offering Quotes | Boostability Blog

Case Study: Offering Prices v. Offering Quotes | Boostability Blog

As Boostability expands into international markets, making sure everything is translated into the proper languages is a rather large and vital part of the process. Finding the best translation services is key to helping the transition into foreign languages run smoothly. So to find the best translation services, naturally I turned to Google. I quickly […]

MAX Backup Disrupts Disaster Recovery Market with Per-device Pricing Model Including Storage | Information Security Buzz

MAX Backup Disrupts Disaster Recovery Market with Per-device Pricing Model Including Storage | Information Security Buzz

The new MAX Backup pricing model will make it much easier for IT service providers to offer a full mission-critical Disaster Recovery as a Service (DRaaS) solution – delivering the most up-to-the minute protection and minimizing time to recovery by making standby images available in as few as five minutes after failure. This combination of […]

The Price is Right – And Testing Proves It | iContact

The Price is Right – And Testing Proves It | iContact

At iContact we talk a lot about testing. We encourage you to test pretty much everything. Your subject lines, your call-to-action (CTA), your landing pages, etc., etc. If it is in any way connected to an email marketing campaign, it can be tested. One area where testing can have a significant impact on your organization […]

Someone Has To Lead | Strategic Pricing Solutions

Someone Has To Lead | Strategic Pricing Solutions

Earlier this month, Hertz announced they would be raising the price of most on-airport car rentals by $5 per day, Hertz to Raise Car-Rental Rates. There is some risk to Hertz, because the rental car market is already quite competitive, and new options from Lyft and Uber add to the competition. However, I view it […]