OnDemand WTP Pricing Research

Tag: Change Management

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in […]

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

Pricing Model Innovation Canvas (PMIC) Details [Video] | Stephan Liozu

In this video, we present the specific methods and tools used for each of the 4 C’s of pricing in the canvas. There are 20 methods/tools/analyses that are recommended with key outputs/outcomes that are used in the framing process for your opportunity. The PMIC is for innovators, digital teams, and marketers in need of a […]

Change Management: Real Leadership is Required | Strategic Pricing Solutions

Change Management: Real Leadership is Required | Strategic Pricing Solutions

Heraclitus, the Greek philosopher, has been cited as the original source of the statement, “The only thing that is constant is change.” Whether that is his actual statement or is a reasonable variation, it is generally accepted as a truism. However, John Kotter reported in his book Leading Change that 70% of attempts at business transformation […]

#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D | The Pricing Authority

#PPSDALLAS Workshop: Change Management In Pricing With Stephan Liozu, Ph.D | The Pricing Authority

More than 70% of projects fail because of the inability of organizations to change. The same can be said for pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and may take a long time time to be accepted, adopted and assimilated. Whether pricing practitioners lead a small project or […]

Change Management in Pricing | Stephan M. Liozu, Ph.D.

Change Management in Pricing | Stephan M. Liozu, Ph.D.

The world is changing. Business is changing at the speed of light. Business complexity increases, environmental dynamics evolve, and competitive strategies are continuously reshaped. One thing is for sure: change is the only constant! And the pace of change is accelerating. The field of pricing is not immune to change. New pricing technologies emerge every […]

Workshop: Change Management in Pricing – Theories, Best Practices and a Transformational Framework | Stephan Liozu

Workshop: Change Management in Pricing – Theories, Best Practices and a Transformational Framework | Stephan Liozu

More than 70% of projects fail because of the inability of organizations to change. The same goes with pricing projects and initiatives. Change in value and pricing management is challenging, sometimes tenuous, and might take a long time to be accepted, adopted and assimilated. Whether pricing practitioners lead a small project or they embark on […]

Pricing News Daily > 12/11/14

Pricing News Daily > 12/11/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]

7 cornerstones for implementing successful pricing initiatives in Singapore | Singapore Business Review

7 cornerstones for implementing successful pricing initiatives in Singapore | Singapore Business Review

The price has more influence on a company’s profits than any other factor. Manufacturing companies, as a key pillar of Singapore’s economy with almost 25% of the GDP, were very successful in reducing costs in the past but have little experience in optimising their prices. Thus, money is left on the table in almost every […]

Pricing News Daily > 6/5/14

Pricing News Daily > 6/5/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Pricing custom work well is a strategic advantage rescuemarketing.com – If you don’t have a way of pricing custom work that consistently accounts for your costs […]

3 Change Management Principles For Implementing Your Pricing Strategy | PROS

3 Change Management Principles For Implementing Your Pricing Strategy | PROS

If your organization already has formal market research and pricing procedures, it’s not a stretch to understand pricing software is an analytical tool that organizes data and supports decision making, without making those decisions. Pricing software offers a fast, accurate and efficient way to understand your opportunities by analyzing information about your market, competitors, differentiation […]