Tag: Charm pricing

The Psychology of Competitive Pricing for Ecommerce | Business2Community

The Psychology of Competitive Pricing for Ecommerce | Business2Community

Pricing for ecommerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves considering not only […]

It’s all about the Money! | Buzztastic Ltd

It’s all about the Money! | Buzztastic Ltd

Wow – this is a massive topic!  So here is a quick overview of some of the key facts and the research around some of the current thinking around pricing and how it works with our brains! ​To find out more read the accompanying article below! There are also links to easily understood articles and documents around the […]

5 Strategies of ‘Psychological Pricing’ | Entrepreneur

5 Strategies of ‘Psychological Pricing’ | Entrepreneur

We are all in business to solve problems, add value and make a profit — tasks which involve pricing your product or service. But how do you effectively price your product or service to increase sales and make more money with little or no effort? Related: Mastering the Art of Pricing: What the Textbooks Don’t Teach You It’s […]

The Ultimate Guide to the Psychology of Pricing | Inc.com

The Ultimate Guide to the Psychology of Pricing | Inc.com

When asked what he wishes he’d known before starting up, Neil Patel, co-founder of Web analytics start-up Crazy Egg, answered: “I wish I knew how to price test. When we first released the product, we based pricing based off of what we wanted to charge, versus optimizing price to achieve maximum revenue and profitability.” Chances […]

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Psychology of Pricing: A Gigantic List of Strategies | Nick Kolenda

Welcome to a massive list of psychological pricing strategies. Whether you’re launching a new product, selling items on eBay, or negotiating a deal on your house, you’ll learn how to choose a price that will maximize your profit. This article is pretty beastly. To help you find the pieces that are most relevant to you, I […]

The Ultimate Guide To Price Strategy | Medium

The Ultimate Guide To Price Strategy | Medium

Could the advice you’ve been told about structuring your prices or priced your products hurt your overall sales? In this post, I’m going to show you the price-structuring tactics and strategies anyone can copy, allowing you to double your sales without spending an extra dime or having to get extra leads. I’ll start off with […]

Pricing News Daily > 2/23/15

Pricing News Daily > 2/23/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, […]

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology. Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a […]

Pricing News Daily > 1/8/15

Pricing News Daily > 1/8/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

How ‘charm pricing’ can yield thousands | IOL Lifestyle

How ‘charm pricing’ can yield thousands | IOL Lifestyle

Washington – We’ve all seen items advertised for just a tad less than the nearest round number — $9.99 instead of $10. Many of us would like to think we’re too savvy to let that one-cent difference influence our buying decision. But research shows, over and over, that it does. This “just below” strategy (also […]