Tag: Coke

Surge Pricing Is Just The New Dynamic Pricing | PYMNTS.com

Surge Pricing Is Just The New Dynamic Pricing | PYMNTS.com

Surge pricing goes back ages, before it was even known by that name. Restaurants offer “early bird” discounts for diners willing to eat their meals before 6 P.M., for example. Tuesday night dinner discounts and lunch buffets are also a part of restaurant pricing history. One of surge pricing’s innovators is M. Douglas Ivester, the […]

Why your bananas could soon cost more in the afternoon | BBC News

Why your bananas could soon cost more in the afternoon | BBC News

Technology is enabling supermarkets and other retailers to change their prices throughout the day, but why should they want to do this and what will customers think about it? Many know the dispiriting feeling when the summer holiday flight they had their eye on suddenly goes up £50, or the Uber they call on a […]

Coca-Cola hikes fizzy drinks prices | OdishaSunTimes.com

Coca-Cola hikes fizzy drinks prices | OdishaSunTimes.com

New Delhi: Beverages major Coca-Cola India on Tuesday announced that prices of its packaged drinking water brand Kinley will be cut while aerated drinks will get slightly more expensive. The new pricing strategy has been announced with the country’s biggest indirect tax reform — the Goods and Services Tax — just around the corner. In addition, […]

At some Coca-Cola exclusive stores, a can of Coke worth Rs 30 costs Rs 100 | The Economic Times

At some Coca-Cola exclusive stores, a can of Coke worth Rs 30 costs Rs 100 | The Economic Times

“They (the eateries) continue to source from Coca-Cola at earlier rates even though the printed MRP is of Rs 100,” a trade official involved with the developments told ET. A Coca-Cola spokesperson said in an email revert that it is legislatively recognised and accepted that different maximum retail prices (MRPs) can be declared on different […]

Coca-Cola could be stung by sugar tax | FoodManufacture.co.uk

Coca-Cola could be stung by sugar tax | FoodManufacture.co.uk

The Coca-Cola Company could face a bill as high as £226M a year under the sugar tax, if it doesn’t pass on the increased charge for its sugary drinks to consumers, according to market research firm Euromonitor. While pricing strategy specialist James Brown of Simon-Kucher & Partners has suggested the tax would mostly be passed […]

Coca-Cola finds smaller is better (and more profitable) | Yahoo Finance Canada

Coca-Cola finds smaller is better (and more profitable) | Yahoo Finance Canada

He points out that in Mintel’s 2014 report examining carbonated soft drinks in Canada, Canadians were more likely to identify CSDs as being a treat relative to other beverages such as bottled water, fruit juice/drinks and energy drinks. “This combined with the prevailing sentiment that CSDs contribute to obesity, makes smaller cans a middle ground […]

Coca-Cola details ‘marketing in smaller sizes’ secret sales tonic | The Drum

Coca-Cola details ‘marketing in smaller sizes’ secret sales tonic | The Drum

Coca-Cola’s revenues struggled in 2014 but the business has backed its “marketing in smaller sizes” approach that is seeing it push smaller cans and bottles at premium prices to lift margins. The business is under pressure to be more health conscious and consequently is charging less for more essentially, with it willing to absorb the […]

Steal Coke’s Pricing Strategy Based on Value Created Instead of Quantity Sold | StrategyPeak

Steal Coke’s Pricing Strategy Based on Value Created Instead of Quantity Sold | StrategyPeak

Here’s the takeaway. Coke’s pricing is not based on the quantity sold, but on the value created. Each one of the offerings creates a separate value for the customer based on their in-situation usage. If I’m going on a road trip in my car, the can fits perfectly in my car cup holder, the huge […]

Strong pricing lifts Coca-Cola | IOLMobile

Strong pricing lifts Coca-Cola | IOLMobile

  Atlanta – Coca-Cola, the world’s largest beverage company, posted its first quarterly sales gain in two years after higher drink prices helped make up for sluggish demand. The sales increase helped propel profit to 48 cents a share, excluding some items, Atlanta-based Coca-Cola said on Wednesday in a statement. Analysts estimated 42 cents, according […]

Pricing News Daily > 8/20/14

Pricing News Daily > 8/20/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]