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Tag: comp

What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s | Adweek

What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s | Adweek

History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin. The ferocity of rivalry competition has propelled entire industries and the economy forward as the underdog is forced to innovate to get ahead. There’s only one number one, while the remaining 99.9 percent of […]