The Strategic and Tactical Benefits of Cost-Plus Pricing Despite these limitations, there are sometimes strategic and tactical reasons to use cost-plus pricing. When implemented with forethought and prudence, cost-plus pricing can lead to powerful differentiation, greater customer trust, reduced risk of price wars, and steady, predictable profits for the company. No pricing method is easier to communicate […]
The move by the Nigerian Communications Commission (NCC) to introduce a new cost based pricing for broadband and data services in the telecoms sector, has continued to get commendations from industry stakeholders, who are of the view that the new cost will stabilise broadband pricing and also address a whole lot of industry issues. The […]
The world’s worst pricing model is also one of the world’s most popular. It is cost-plus. I’m talking about anything where the price is based on a mark-up applied to costs. Notice that this includes all professional service providers who charge hourly or daily rates! Cost-plus pricing has many apparent advantages. It is simple to use, […]
“How do you price your good or service? It’s one of those questions that you have to have an answer for on day one. And you really, really want to get the right answer,” says John Henry, entrepreneur, venture capitalist and host of eBay’s Open for Business Podcast. “It all starts back in 2008 when […]
It’s about YOUR hourly rate The only number I am concerned with at my business is my hourly rate. By knowing my costs, I can utilize my time and effort attracting the type of clientele that I know can afford my service. I don’t necessarily want to be the cheapest price; I want to be […]
Whether you’re a new business launching your first ever product or service, or simply adding a new addition to your range of products or services, pricing is one of the most crucial aspects. It closely ties in with your production and marketing, which helps determine the price you need to set. The right price can […]
The “Pricer’s Points” blog series provides a forum for pricing professionals to share their insights and experience. Our guest bloggers share their knowledge about specific product or industry challenges, geographic complexities, strategies, tactics, and technologies. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]
Last week, we took a look at the most-oft used pricing strategy – competitive pricing – the act of glancing at your neighbors’ tables at the farmers’ market and pegging your price to something comparable. As we discussed, this strategy leaves much to be desired, mainly because you’re using someone else’s factors to influence one of […]
Whenever I get a chance, I always tell people not to base pricing on cost. Even Bart Simpson above is conveying the same message. However much of the pricing we are facing is cost based pricing. The most apparent when living in Asia is out everyday visit to the food courts. Last week I was […]
This Week in Pricing > 2/16/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
Remember MoviePass? It was just delisted | The Chestnut Post
The movie subscription service on Thursday announced a new, complicated pricing structure that is dependent on geography and the kind of movies customers want to watch. Starting in January, MoviePass will offer three plans that members can choose from. The first, called “Select,” starts at $10 a month and will allow subscribers to see three […]
Woman: Retailer Should Honor Penny Label on Display | NBC 6 South Florida
It was a deal so good, Robin Puppo could not believe her eyes. “I’m like, oh my God, what is this?” she said. “It’s marked as a penny.” The vacuum Robin wanted was on display at the Walmart near Sawgrass Mills Mall. She says the label under it read one cent. “It’s a $279 machine,” […]
While it is neat to see digital displays come to life within a store, and while the label shelving substrate alone is enough to make someone feel like they suddenly walked into an episode of Star Trek Next Generation, the “tech,” even with all its flashing fruit, should not overshadow why digital pricing displays are […]
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