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Tag: cost-plus pricing

You’re pricing your SaaS product all wrong | VentureBeat

You’re pricing your SaaS product all wrong | VentureBeat

Over the past couple of years, I’ve polled dozens of startup executives about how they approach pricing and monetization for their SaaS products. One of the questions I ask is, “How did you come up with your pricing?” Given how data-driven the executives tend to be about other aspects of their businesses, I initially expected […]

How your pricing policy affects your sales | Intelligence Node

How your pricing policy affects your sales | Intelligence Node

Price optimization is one of the key factors in every business operation as it can raise prices whilst improving sales volumes at the same time. Savvy pricing managers will implement it and focus on building their business to cater to the most profitable customer. However, that sounds easier in theory than it is in practice […]

Different Pricing Strategies in Business Marketing You Need to Know | Money Crashers

Different Pricing Strategies in Business Marketing You Need to Know | Money Crashers

A great business idea alone doesn’t guarantee success. To sell your product effectively, you’ve got to price it well. That means fully understanding the costs you incur to run your business, as well as the going market rate for the product or service you’re selling. There are a variety of pricing models to choose from […]

Pricer’s Points: Is your company going to commit pricing suicide? | Pepe Paez

Pricer’s Points: Is your company going to commit pricing suicide? | Pepe Paez

While we all understand what a price represents few realize the impact of prices in an organization. But pricing is not an occult science or the area of study only for post-graduates and C-level executives. Pricing is everywhere and sometimes it works against the very nature of understanding how to price your products. Why? Because […]

Pricing Is A Community Event | Michael Diamond

Pricing Is A Community Event | Michael Diamond

It takes a village to raise a child, as they say. But the same might be said about pricing – although I admit that the phrase “it takes a village to establish a price” is a bit less lyrical than the child-raising version. Nevertheless, pricing is a community event, which flies in the face of […]

5 Profound Pricing Strategies Designed to Profit | Business2Community

5 Profound Pricing Strategies Designed to Profit | Business2Community

Price is something that greatly influences how likely someone is to purchase your products and services. Even the best items may be passed by customers in exchange for something that offers comparable functionality without as hefty of a price tag. The trick is discovering what that perfect price is. You don’t want to sell your […]

A Great Article in Pricing Strategy… Applies to Interior Designers Too! | Gail Doby

A Great Article in Pricing Strategy… Applies to Interior Designers Too! | Gail Doby

According to surveys conducted by INC. Magazine, nearly 60% of all businesses set their prices based on their competitors’ prices. Another 30% set them based on some kind of “cost plus” formula.  I can ONLY imagine that this is also what is taught in marketing classes in colleges, those so called business advisors or worse […]

Jack Scannell Talks Loads of Sense on Drug Pricing | In the Pipeline

Jack Scannell Talks Loads of Sense on Drug Pricing | In the Pipeline

Jack Scannell (the person who coined the phrase “Eroom’s law” for the rise of drug discovery expenses) has a long piece up at Forbes on drug pricing, and it’s terrific.  He goes over the various rationales for high drug prices in turn, with extensive comment. First off is the “recouping costs” argument, which he doesn’t […]

How to Make Your Pricing Strategy Profitable | First Directory Ltd

How to Make Your Pricing Strategy Profitable | First Directory Ltd

Cost vs. Value Some companies can charge a price for their products and/or services which is much higher than it costs them to provide it. This is when the idea of value comes into play. The cost of an item is how much a company think its worth, the value of the item is how […]

Are you really managing gross margin? | Industrial Supply Magazine

Are you really managing gross margin? | Industrial Supply Magazine

Avoid giving away gains from special supplier deals It is not uncommon for supply partners to reward distributor activity, performance or other work with some type of pricing advantage. The premise of the idea is simple: the distributor gets an extra discount which creates greater revenue via improved gross margin. But systemic breakdowns within the distributor operation […]