OnDemand WTP Pricing Research

Tag: Coupons

Fair pricing blows away low pricing | Computerworld

Fair pricing blows away low pricing | Computerworld

Here’s the salient part: “It’s important for the company to embrace the fact that not everyone is concerned about price. In fact, many current customers are paying full price already. A better strategy is offering discounts with built-in hurdles, or requirements that must be ‘jumped over’ in order to receive the lower price. This method […]

Pricing News Daily > 9/29/14

Pricing News Daily > 9/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

7 Types of Discounts and Coupons to use if selling online | Selz Blog

7 Types of Discounts and Coupons to use if selling online | Selz Blog

Discounts or coupons are a great way to boost sales and to attract new customers. One reason that people prefer to offer discount coupons rather than purely reducing the sale price is that coupon codes offer you greater flexibility in how you apply them, discounts create a sense of urgency and you can easily measure […]

This Week in Pricing > 3/8/14

This Week in Pricing > 3/8/14

Top Headlines Five Tips For Doing Individualized Pricing | Don Peppers on LinkedIn Steve Ballmer’s Advice for Startups [‘price’ is really, really important] | thenextweb.com 5th Secret to Selling at Full Price: Don’t Offer Discounts. Period. | The Sales Hunter Price, Prices and Pricing Myths | nationaltransaction.com How the brain influences customers’ buying decisions | […]