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Tag: CPG

Still looking for sales growth, Procter & Gamble Co. hikes prices | WCPO

Still looking for sales growth, Procter & Gamble Co. hikes prices | WCPO

CINCINNATI – Procter & Gamble Co. announced price increases on four of its biggest brands Tuesday, even as it announced weaker than expected sales growth for its final quarter of its 2018 fiscal year. P&G said it’s in the process of raising prices on Pampers diapers in the U.S. by an average of 4 percent, […]

The ‘art of pricing’ is crucial | The Grocer

The ‘art of pricing’ is crucial | The Grocer

Twenty-five years ago, Philip Morris cut the price of Marlboro by 20% to fight back against generics, sending its stock price down a quarter and headlines proclaiming ‘the death of brands’. This conclusion proved premature. Brands have thrived since, with pricing generally robust, but they must remain relevant to justify their price premiums. Unsurprisingly, in […]

Procter & Gamble and Nelson Peltz have a Pricing Problem: Gadfly | The Washington Post

Procter & Gamble and Nelson Peltz have a Pricing Problem: Gadfly | The Washington Post

  Looking at individual business segments, too, this report echoed other recent P&G quarters. Once again, the grooming business was the most challenged, with organic sales declining 3 percent from a year earlier, as lower-priced insurgents keep taking market share. And again the SK-II brand — a luxury skin-care line that includes products such as […]

P&G discount strategy rings alarm bells | Financial Times

P&G discount strategy rings alarm bells | Financial Times

Procter & Gamble, the consumer products giant targeted by activist investors, has raised alarm bells about its long-term profitability, reporting that its discounting strategy had squeezed margins during the most recent quarter. P&G unveiled quarterly profits that beat forecasts, which chief executive David Taylor said would keep the world’s second-largest consumer group “on track to […]

New-look Complan on shelves | Telegraph India

New-look Complan on shelves | Telegraph India

Kraft Heinz officials today said through a focussed pricing strategy, the company had been able to improve its market share at a time the industry was affected by the GST. “We did a study to understand the elasticity of different packs – how the prices move and impact the volume. Some of the learning from […]

Why better understanding of price vital to drive profits – column | just-food

Why better understanding of price vital to drive profits – column | just-food

Food manufacturers operating across Europe, faced with differences in how sensitive different markets are to price, need to develop innovative pricing and promotional strategies to win, Dr Anthony Graham, IRI’s executive vice president of international solutions and innovations, argues. Pricing is the simplest and most effective lever to pull to optimise margins – but manufacturers […]

General Mills’ pricing strategy hurts their Q3 sales. | CFO

General Mills’ pricing strategy hurts their Q3 sales. | CFO

General Mills’s pricing strategy was a double-edged sword in its third quarter, helping profits beat analysts’ estimates but contributing to a seventh straight quarterly sales decline. As rivals have been slashing prices to compete for retailers’ shelves, General Mills has opted instead to limit discounting in a bid to boost margins. That translated into adjusted […]

Procter & Gamble launches direct-to-consumer subscription business | Business Insider

Procter & Gamble launches direct-to-consumer subscription business | Business Insider

Procter & Gamble Co. (P&G) recently launched an online, direct-to-consumer, subscription business for its Tide Pods, according to The Wall Street Journal (WSJ). The consumer packaged goods (CPG) giant has branded the service Tide Wash Club, and offers free shipping of Tide Pods (its highest-priced laundry detergent) at regular intervals. The Tide Wash Club is currently […]

Unlocking the Power of Pricing Analytics for Higher Marketing Returns | WNS

Unlocking the Power of Pricing Analytics for Higher Marketing Returns | WNS

Consumer Packaged Goods (CPG) companies and retailers competing in highly fragmented markets tend to focus on pricing and trade promotions to boost sales. For these companies, deep discounts seem to be a popular route to the consumer’s heart and shopping baskets. Often, trade promotion spends tend to be even bigger than advertising budgets. However, many […]

Is MSRP becoming less credible? | RetailWire

Is MSRP becoming less credible? | RetailWire

Now, I’m all in favor of retailers mining their own data and honing their analytical skills. Hey, algorithms can be a blast. But if you’re a retailer who doesn’t even listen to ideas offered by vendors — especially about pricing — you’re shooting yourself in the instep. At bottom, pricing makes you or breaks you. […]