Tag: Creative Pricing

The Psychology of Price in UX | Webdesigner Depot

The Psychology of Price in UX | Webdesigner Depot

Anchoring in the Real World Do this test at home: Find 3 bowls. Fill one bowl with cold water, the second with hot water and third one with lukewarm water. Now, stick one hand in the cold water and the other one in the hot water and keep them there for 30 seconds or so. […]

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

But the optics are less than ideal, some of these people said. After a string of PR messes, essentially Google is telling the marketplace, you need to pay us more if you want your ads next to the good stuff. The price change will of course affect advertisers that run ads on YouTube. But it […]

JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard

JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard

Sales for JAY-Z’s tour represent a paradigm shift in concert tickets: by more aggressively pricing front row seats, VIP experiences and platinum tickets, concert promoters are getting increasingly more skilled at commanding high prices and record grosses from their best seating inventory. That’s bad news for ticket resellers — by pricing tickets closer to actual […]

Project Design: Pricing – how to keep up in an ever-changing landscape | Hidden Wires

Project Design: Pricing – how to keep up in an ever-changing landscape | Hidden Wires

We have all been there; you need to get a proposal out the door today, there are a million and one other things all screaming for your attention and then you realise half the items in your proposal don’t have up-to-date prices. What is the solution? The answer is CSV. Yes, believe it or not […]

Pricing Value | Donnelly Creative

Pricing Value | Donnelly Creative

Why we need to give companies an education in value, not price It’s time for copywriters, copyeditors, and proofreaders to flip the script and think about what additional value they can provide clients. It’s time to educate them about value and added value — which of course implies that we’re thinking about value in the […]

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

The Quick-and-Dirty Pricing Guide for New Writers | Command Copywriter

Finally! You’ve got a live one. A marketer or other professional who wants you to write something for them, and now they want to know how much it’s going to cost. ACK. Is there anything anyone hates more than deciding what to charge? No, no there is not. If it’s any help at all, everyone […]

The Struggle of Pricing Your Work | FineWoodworking

The Struggle of Pricing Your Work | FineWoodworking

If I could eliminate any element of being a professional woodworker, it would be pricing work. I genuinely despise the internal and external haggling over the value of my work. Finding a balance when pricing my work has been, and will continue to be, a work in progress. As a professional, I need and want […]

Getting out of the Freelance Web Design Pricing Trap | SpeckyBoy

Getting out of the Freelance Web Design Pricing Trap | SpeckyBoy

  So, What’s the Freelance Pricing Trap? The freelance pricing trap is not charging enough for the work that you do. And it happens much more often than you would think. Many freelancers feel like they don’t have enough experience or expertise to charge a certain rate so they don’t. They bid below the market […]

Pricing Is Branding | ART + marketing

Pricing Is Branding | ART + marketing

One of the best gems of business wisdom that I have ever learned originated with Andrew Gordon. Back in 2009, he was running two companies that specialized in providing design, creative, and interactive in various industries. Our mutual friend Tammy made an introduction after I got laid off from my copywriting job at a marketing […]

Programmatic display ad prices tipped to surge 20% by 2018 | The Drum

Programmatic display ad prices tipped to surge 20% by 2018 | The Drum

Publishers’s continued adoption of header bidding, a generic shift from fixed CPMs to more dynamic pricing models (or dCPMs), as well as improved price-discovery software (including artificial intelligence) will result in a 15-to-20% increase in display ad prices, according to a study by Goodway Group. A further breakdown of the study claims there will be […]