OnDemand WTP Pricing Research

Tag: Creative Pricing

Ask a freelancer: value-based pricing | Millo

Ask a freelancer: value-based pricing | Millo

Millo Mastermind is a great place to talk shop about the business side of freelancing. We’re all great designers, writers, illustrators and artists, but the thought of contracts and pricing and scope creep can send even the most battle-tested freelancers running back to full-time employment. That’s why we decided to create a space dedicated to […]

It’s all about pricing in art | The Hindu

It’s all about pricing in art | The Hindu

It’s not easy to find out what sells and what doesn’t in art One of the most exciting parts of the Krea University’s admission process is the Krea Immersion Case, an expedition that takes short-listed liberal arts prospectives to outdoor sites and then engages them in a multi-disciplinary dialogue. The past weekend, I accompanied a […]

Why It’s Difficult to Track the Changing Values of Artworks | Artsy

Why It’s Difficult to Track the Changing Values of Artworks | Artsy

Why is it so difficult to track the performance of art as an asset class? And how could increased price transparency help achieve more accurate indices of the financial performance of artworks and artists? Leading arts economist Clare McAndrew gives insight into the key drivers at work in the third of four segments from her […]

Name Your Price [Video] | Internal Groove

Name Your Price [Video] | Internal Groove

How do you feel about pricing your work? Take a clue from this valuable nugget on the importance of stating your price with confidence! FOR CREATIVE VISIONARIES, PRICING CAN SOMETIMES BE AN UNCOMFORTABLE PROCESS. If you are doing work you love, it’s easy to get the wiggles about charging what you are worth. This happens […]

Google’s YouTube Premium Is Poised to Be a Hit | The Street

Google’s YouTube Premium Is Poised to Be a Hit | The Street

Why Apple and Spotify Don’t Need to Panic Just Yet For all its strengths, YouTube Premium’s price ($2 per month more than what most music subscription services cost) makes it slightly less of a threat to the likes of Spotify and Apple than it would be if YouTube stuck with Red’s $10-per-month pricing. And this […]

The Psychology of Price in UX | Webdesigner Depot

The Psychology of Price in UX | Webdesigner Depot

Anchoring in the Real World Do this test at home: Find 3 bowls. Fill one bowl with cold water, the second with hot water and third one with lukewarm water. Now, stick one hand in the cold water and the other one in the hot water and keep them there for 30 seconds or so. […]

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

YouTube raising ad prices in 2018 even after a brand-safety complaints | Business Insider

But the optics are less than ideal, some of these people said. After a string of PR messes, essentially Google is telling the marketplace, you need to pay us more if you want your ads next to the good stuff. The price change will of course affect advertisers that run ads on YouTube. But it […]

JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard

JAY-Z’s 4:44 Tour Will Be His Highest Grossing Solo Run Ever Despite StubHub | Billboard

Sales for JAY-Z’s tour represent a paradigm shift in concert tickets: by more aggressively pricing front row seats, VIP experiences and platinum tickets, concert promoters are getting increasingly more skilled at commanding high prices and record grosses from their best seating inventory. That’s bad news for ticket resellers — by pricing tickets closer to actual […]

Project Design: Pricing – how to keep up in an ever-changing landscape | Hidden Wires

Project Design: Pricing – how to keep up in an ever-changing landscape | Hidden Wires

We have all been there; you need to get a proposal out the door today, there are a million and one other things all screaming for your attention and then you realise half the items in your proposal don’t have up-to-date prices. What is the solution? The answer is CSV. Yes, believe it or not […]

Pricing Value | Donnelly Creative

Pricing Value | Donnelly Creative

Why we need to give companies an education in value, not price It’s time for copywriters, copyeditors, and proofreaders to flip the script and think about what additional value they can provide clients. It’s time to educate them about value and added value — which of course implies that we’re thinking about value in the […]