OnDemand WTP Pricing Research

Tag: Customer Segmentation

Apple Arcade Could Win Customers with Attractive Pricing | Market Realist

Apple Arcade Could Win Customers with Attractive Pricing | Market Realist

Apple’s (AAPL) is rumored to be offering its upcoming gaming subscription service, Apple Arcade, for $4.99 per month. Guilherme Rambo from 9to5Mac revealed the expected price of Apple Arcade based on a promotional message in one of the application programming interfaces used by the Apple Store app. 9to5Mac gained access to a special early access […]

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous | Skift

Why Marriott’s New Dynamic Pricing May Not Leave Bonvoy Members Joyous | Skift

Hotel megabrand Marriott is introducing peak and off-peak pricing to its award charts this September, which will dramatically affect the way in which its Bonvoy members spend points. Announced last week, the new pricing slides award night prices up and down as a function of current hotel demand — so that August reservation in Maui […]

AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica

AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica

AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

In 2016, Marriott acquired Starwood hotels, subsequent to which, they started the process of integrating Marriott Rewards with Starwood Preferred Guest. Last year, they announced the details of the merged programme, which has been named Marriott Bonvoy, and earlier this year a new Marriott Bonvoy changes to the award chart were put in motion. Peak/Off-Peak […]

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Over the past 12 months we’ve seen huge adjustments to Marriott’s loyalty program: This started last summer, when benefits were aligned across Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest, last summer Then this winter Marriott Bonvoy was announced as the name of Marriott’s new combined loyalty program Then this spring we saw the introduction […]

After European Union crackdown, Airbnb to show full prices upfront | TOPHOTELNEWS

After European Union crackdown, Airbnb to show full prices upfront | TOPHOTELNEWS

Airbnb will be changing how it displays accommodation listings following an intervention from the European Union Commission. The home-sharing giant will now show the full price of the stays that it is offering upfront on the results page. Those prices will include all charges, as well as fees such as service, cleaning charges and local […]

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Has Disney Finally Made Theme Park Prices Too High? | Nasdaq

Walt Disney (NYSE: DIS) has steadily increased prices at its U.S. theme parks. That’s led to revenue increases, but overall attendance has dropped. That drop may be intentional: Pricing is a lever Disney can use to control crowds, delivering a better experience for those who can afford it while maximizing revenue for the company. Still, while […]

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

Disney Aims to Own Sports Entertainment in the Age of Streaming | Yahoo! Finance

The Walt Disney Co. (NYSE:DIS) released its third-quarter earnings report on Aug. 6 to generally negative reviews. Expectations had been high, with many analysts predicting a blowout quarter driven by record box office receipts. Alas, Disney disappointed on both the top and bottom lines. Unsurprisingly, the market took the news poorly, driving shares down nearly […]

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

What a “Price Vocabulary” Is, and Why Companies Need One | Harvard Business Review

The next time you visit a Costco warehouse store, observe the price tags. In addition to showing the cost of an item, Costco’s price tags encode unique information. The price endings, such as $8.99 versus $8.97, convey special meanings to the subset of shoppers who are literate in Costco’s price vocabulary. As one example, when […]

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Hertz and Avis Double Down on Ridehailing Strategy | Skift

Car rental companies Hertz and Avis have been investing in technology and alternative services to weather the advent of ridehailing apps. Although the efforts are still in early stages, they show signs of growing success. The Hertz Corporation posted solid results Wednesday for the second quarter of 2019, driven by increased pricing from its three […]