SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Customer Segmentation

Dynamic Pricing: When Should Retailers Bother? | Forbes

Dynamic Pricing: When Should Retailers Bother? | Forbes

Before I get started on answering the question about whether retailers should bother with dynamic pricing, let’s first define what it really is. Dynamic pricing is the act of changing a price multiple times throughout the day or week. There is some expectation that the frequency of price changes is unusually high relative to how […]

Adopting an unconventional pricing strategy, can Apple last for thousands of years? | The Technews

Adopting an unconventional pricing strategy, can Apple last for thousands of years? | The Technews

Amidst fierce competition CEO Tim Cook is steering Apple towards eternity. Cook wants Apple to last for thousands of years. We ponder, how? Adopting an unconventional pricing strategy, can Apple last for thousands of years? From the inception of the journey, Apple Inc. uncompromisingly brought quality technology products. Apple fans didn’t think twice to pay […]

Apple Inc. (AAPL) Rethinks Pricing Strategy for Its Next Flagship iPhone | Smart Stock News

Apple Inc. (AAPL) Rethinks Pricing Strategy for Its Next Flagship iPhone | Smart Stock News

Hence, the rumor mills have been vocal regarding Apple’s next flagship handset arriving with a $1,000 price tag, to make it the most expensive iPhone variant ever. However, a recent report from UBS has stated that Apple is set to revamp its 2017 iPhone pricing strategy following the arrival of Samsung’s latest Galaxy handset. Samsung, […]

iPhone 8 may cost you over $1,000 | Deccan Chronicle

iPhone 8 may cost you over $1,000 | Deccan Chronicle

The base model of the iPhone 8 is however expected to start at $900 Apple is preparing to release its latest versions of the iPhone this year at its keynote to be held in September. As usual one may think, the pricing strategy for its iPhones would be higher than last year. On the contrary, the […]

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

Opinion: The new low-cost iPad is further evidence of a new approach to Apple’s pricing | 9to5Mac

If anyone had asked you to describe Apple’s pricing strategy in a sentence, this would – until recently – have been extremely easy to do. Apple aims to sell premium products at high margins to upmarket demographics. The company had shown almost no interest in more affordable products pitched to those on tighter budgets. But Apple has […]

Pricing strategies for startups | Telangana Today

Pricing strategies for startups | Telangana Today

I’m sure we have all heard of that fraud where tourists walk into a restaurant, order some basic food item-dosa, idli kind of thing-and are presented with a bill for thousands at the end of it. And the swindlers at the restaurant claim that the tourists should have checked the prices on the menu before […]

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple has long been viewed as a “luxury” device maker with high prices. But now one analyst believes the company is changing its tack. The tech company has engaged in an “underpricing” strategy with its AirPods wireless earbuds and Apple Watch smartwatch, Above Avalon analyst Neil Cybart said this week. He believes Apple’s AirPods, which […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

Early Bird Pricing – How to Boost Event Ticket Sales with Advance Pricing Promotions | attendstar

Early Bird Pricing – How to Boost Event Ticket Sales with Advance Pricing Promotions | attendstar

Early bird pricing isn’t a new concept. Airlines have been doing it for a very long time. For events, Scotland’s T in the Park pop music festival pioneered early bird ticket prices according to The Economist, and today, it’s common practice to offer a discount to people who purchase event tickets in advance. Why? Because […]