OnDemand WTP Pricing Research

Tag: Customer Segmentation

More Than 25% of Consumers Willing to Pay More Than $10 a Month for $6.99 Disney + | Multichannel

More Than 25% of Consumers Willing to Pay More Than $10 a Month for $6.99 Disney + | Multichannel

A new consumer survey reveals that more than a quarter of U.S. internet users are willing to pay significantly more than the $6.99 a month Disney will charge for its upcoming SVOD service, Disney +. According to the GlobalWebIndex survey of 2,504 U.S. internet consumers ages 16-64, most (2,155) described themselves as “Disney Fans.” And […]

Marriott CEO rejects ‘drip pricing’ allegation, defends its resort fees [Video] | Yahoo Finance

Marriott CEO rejects ‘drip pricing’ allegation, defends its resort fees [Video] | Yahoo Finance

Washington D.C. Attorney General Karl Racine, who is accusing the hotel giant of “drip pricing,” or charging consumers hidden fees, shouldn’t expect a quick settlement in his lawsuit against Marriott (MAR). Instead, the attorney general should expect an extended backyard brawl — done via the courts, naturally. “It’s frustrating of course because we have had […]

The Customer Acquisition Pricing Parade | David Perell

The Customer Acquisition Pricing Parade | David Perell

Today, many of the biggest direct to consumer (DTC) and digitally native vertical brands (DNVBs) battle for the same affluent urban Millennials. Silicon Valley marches to the beat of three words: Growth. Growth. Growth. Billion dollar brands such as Jet.com, Bonobos, and Dollar Shave Club pioneered today’s venture-backed brand-building trifecta: hyper-growth, quality product, and customer data. Fueled […]

Travel Industry Leverages AI in Most Entrancing Ways for Advanced Customer Experience | Analytics Insight

Travel Industry Leverages AI in Most Entrancing Ways for Advanced Customer Experience | Analytics Insight

The adoption of new-age technologies such as Big Data, Analytics, AI, Machine Learning and others, has accelerated the growth of travel sales at digital plethora in the past few years. Out of all the technologies, big data and machine learning play a significantly important role in driving success to the business. Reportedly, in 2016 alone, […]

4 ways to rethink airline RM in a personalised world | EyeforTravel

4 ways to rethink airline RM in a personalised world | EyeforTravel

Travel suppliers were early adopters of analytical tools for demand forecasting and pricing, but the drive to personalisation is making RM work harder. Tom Bacon explains Revenue management (RM) has certainly always been highly quantitative – requiring unique statistical and business-analytical skills to optimise use of sophisticated systems. Today, however, personalisation drives RM to ever-higher […]

Airbnb comes clean on pricing after enforcement action threat | The Irish Times

Airbnb comes clean on pricing after enforcement action threat | The Irish Times

Airbnb has amended the way it presents pricing information to consumers after the European Commission took it to task for not being transparent enough on the total cost of bookings. The commission said the online home share company had agreed to clarify the way it presents accommodation offers on its platform to ensure it complies […]

Hotels Face Growing Backlash Against Resort Fees | Consumer Reports

Hotels Face Growing Backlash Against Resort Fees | Consumer Reports

Hotels that levy resort fees—daily charges for using the hotel’s facilities—are under growing pressure to disclose them more clearly or include them in their advertised room price. Karl A. Racine, the attorney general for Washington, D.C., announced Tuesday that his office had filed suit against hotel giant Marriott International, accusing it of “price deception” in the […]

DC sues Marriott over resort fees, alleging ‘price deception’ | ABC News

DC sues Marriott over resort fees, alleging ‘price deception’ | ABC News

Washington D.C. is suing Marriott for alleged “price deception” in its practice of charging “resort fees” that aren’t disclosed to customers upfront when they are booking their rooms. D.C. Attorney General Karl Racine filed a lawsuit against the world’s largest hotel chain on Tuesday for allegedly reaping “hundreds of millions of dollars” using an unlawful […]

Marriott facing lawsuit over ‘deceptive’ resort fees that allegedly harm consumers | MarketWatch

Marriott facing lawsuit over ‘deceptive’ resort fees that allegedly harm consumers | MarketWatch

The District of Columbia has sued Marriott International, alleging that the hotel company violated consumer protection laws for at least a decade by charging resort fees that it doesn’t disclose upfront to its customers. The lawsuit, filed by D.C. Attorney General Karl Racine in the Superior Court of the District of Columbia, claims that Marriott […]

Ticket prices have almost halved in Llanelli’s Odeon cinema | Wales Online

Ticket prices have almost halved in Llanelli’s Odeon cinema | Wales Online

Since its opening in 2012, Llanelli’s Odeon cinema has continuously been criticised for charging film fans on average £10 a ticket – nearly double the price of other nearby cinemas. But it seems that the cinema group have listened to their customers’ requests and cut the prices by almost 50% in the Welsh town. The […]