Tag: Customer Segmentation

Apple increases iPhone screen repair prices | KnowTechie

Apple increases iPhone screen repair prices | KnowTechie

However, if you are an iPhone user, it may be sensible to take extra special care of your device going forward, as it has recently become more expensive to repair the screens on a number of different iPhone models. The price hike, which was quietly introduced by Apple, was first spotted by users on Reddit. […]

The Psychology Behind the New iPhone’s Four-Digit Price | Harvard Business Review

The Psychology Behind the New iPhone’s Four-Digit Price | Harvard Business Review

Apple made headlines by announcing that the price for its new iPhone X (a fancy term for 10) will range from $999 to $1,149. These prices are commanding attention because they are significantly higher than the base prices of the two other iPhone models that were also announced, the 8 ($699) and the 8 Plus ($799). […]

Apple Inc (AAPL) Stock Is Down, But Wall Street Remains Bullish. Time To Buy Now? | amigobulls

Apple Inc (AAPL) Stock Is Down, But Wall Street Remains Bullish. Time To Buy Now? | amigobulls

The recently held mega launch event at the Steve Jobs theater has failed to provide an immediate boost to Apple Inc (NASDAQ:AAPL) stock. In fact, shares of the Cupertino based tech giant have been trending lower since the event. This is in spite of the fact that the launch event received favorable commentary from Wall Street. […]

NJ Apple Stores need better price tags, state says | app.com

NJ Apple Stores need better price tags, state says | app.com

Listing prices for iPads, iPhones, MacBooks and other electronics on digital screens at Apple Stores around the state is not good enough, the state’s consumer watchdog said Tuesday. Apple has agreed to list prices on “pricing wedges” on each table where devices are offered for sale, according to the state Attorney General’s office. The agreement […]

Apple’s 4K Content Pricing Strategy is a Very Smart Move | ExtremeTech

Apple’s 4K Content Pricing Strategy is a Very Smart Move | ExtremeTech

At its launch event yesterday, Apple announced a bold new strategy that could give it a leadership position in a critical market. Marketing professionals and executives from other companies were left looking foolish by comparison and they’ll undoubtedly scramble to keep up with the Cupertino-based company. I’m speaking, of course, about Apple’s new 4K content […]

iPhone X puts exclamation point on Apple’s pricing strategy | ABC News

iPhone X puts exclamation point on Apple’s pricing strategy | ABC News

Apple has made a luxury iPhone that punctuates its technological swagger with a high-priced exclamation point. And that exclamation point appears to be a sign of things to come. The long-anticipated iPhone X unveiled Tuesday will sell for $999, double what the original iPhone cost a decade ago and more than any other competing device […]

iPhone X Puts Exclamation Point on Apple’s Pricing Strategy | Billboard

iPhone X Puts Exclamation Point on Apple’s Pricing Strategy | Billboard

Apple has made a luxury iPhone that punctuates its technological swagger with a high-priced exclamation point. And that exclamation point appears to be a sign of things to come. The long-anticipated iPhone X unveiled Tuesday will sell for $999, double what the original iPhone cost a decade ago and more than any other competing device […]

Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review

Why Businesses Should Lower Prices During Natural Disasters | Harvard Business Review

It’s a longstanding debate that’s reemerged during Hurricanes Irma and Harvey: During a time of crisis, should merchants raise or maintain prices when demand increases for essential products such as water, gas, and bread? Now, due to the influence of social media, a new alternative is emerging: Why not lower prices during these critical times? Economists usually […]

1 Bizarre Excerpt From Fortune’s Interview With Apple CEO Tim Cook | The Motley Fool

1 Bizarre Excerpt From Fortune’s Interview With Apple CEO Tim Cook | The Motley Fool

Cook gets defensive on premium pricing and profits Lashinsky asks Cook about Apple’s strategy of making “premium-priced, high-margin, high-end products,” to which Cook responds: Well it’s not high margin. I wouldn’t use that word. There’s a lot of companies that have much higher margins. We price for the value of our products. And we try […]

Hotel occupancy continues to reach new heights but rate not keeping pace | Hotel Management

Hotel occupancy continues to reach new heights but rate not keeping pace | Hotel Management

The U.S. hotel industry’s ongoing run of monthly RevPAR increases and its recent record occupancy levels are obscuring a more unsettling trend, one that many hotel groups will be unable to overcome quickly when the hot streak ends and a downturn finally comes to lodging. Robust occupancy, especially in the major destination markets, does not […]