OnDemand WTP Pricing Research

Tag: Customer Segmentation

iPhone pricing can’t continue to rise, says HSBC | 9to5Mac

iPhone pricing can’t continue to rise, says HSBC | 9to5Mac

Analysts last week slashed their AAPL target prices following Apple’s announcement that it would dramatically miss its own guidance for the holiday quarter, in what one of them called ‘Apple’s darkest day in the iPhone era.’ iPhone pricing has come under the microscope as many suggest this is a key factor in lengthening upgrade cycles. HSBC had […]

Apple Faces a Growing Backlash Against App Store Fees | TheStreet

Apple Faces a Growing Backlash Against App Store Fees | TheStreet

Just days ago, Apple (AAPL – Get Report) announced that the decade-old App Store, which hosts millions of apps and has raked in billions in revenue for Apple, broke a new record with its highest-ever single day sales number, generating $322 million in sales during the first 24 hours of 2019. Meanwhile, a growing number […]

Upcoming and On-Demand Pricing Events > January 2019

Upcoming and On-Demand Pricing Events > January 2019

Take your pricing game to the next level – check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar: Pricing in New Product […]

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

Webinar (On-Demand): How to Increase Prices Using Willingness to Pay Insights | PriceBeam

This PriceBeam Webinar covers how willingness to pay research can be used to successfully manage and implement price increases. Successful price increases can deliver tremendous profits but many fail to be properly implemented whereas others anger customers unnecessarily. In this webinar we show how insights from market research into customers’ willingness to pay can increase […]

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Dynamic Pricing: The Secret Weapon Used By The World’s Most Successful Companies | Forbes

Uber, Amazon and Airbnb all have one thing in common — aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial intelligence (AI) and machine learning. Leading companies know that in today’s digital marketplace, dynamic pricing is a key driver for growth and success. But what […]

Life Cycle Pricing: Capturing Value Throughout the PLC |  PriceBeam

Life Cycle Pricing: Capturing Value Throughout the PLC | PriceBeam

Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

Book: Monetizing Data – A Practical Roadmap for Framing, Pricing & Selling Your B2B Digital Offers | Stephan M. Liozu & Wolfgang Ulaga

This book focuses on the topics of data monetization and of the value-based pricing of data-driven offers. The authors introduces a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and to apply the principles of value-based pricing. They present options in […]

7 Ways to Deal with “Customers will not Accept Price Increases” |  PriceBeam

7 Ways to Deal with “Customers will not Accept Price Increases” | PriceBeam

Very often, an argument can be heard that “customers” will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups […]

Don’t forget upcoming Webinar on the 17th: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

Don’t forget upcoming Webinar on the 17th: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

If you haven’t signed up yet for our exciting webinar on the 17th, there is still time. This webinar will cover how to take pricing into consideration sooner in the product development process and thus develop new products or services that better match what the market is demanding and is willing to pay for. Participants […]

Webinar: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

Webinar: Pricing in New Product Development – From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced. Participants and viewers will learn about: How to use pricing and willingness-to-pay research to create new products or services that have higher success […]