OnDemand WTP Pricing Research

Tag: Customer Segmentation

Lufthansa Plans To Shift Its Miles & More Frequent Flier Program Awards To Dynamic Pricing | Forbes

Lufthansa Plans To Shift Its Miles & More Frequent Flier Program Awards To Dynamic Pricing | Forbes

The Lufthansa Group will move its Miles & More loyalty program that offers free flights on the group’s airlines, which include Lufthansa, Swiss, Austrian Airlines, Brussels Airlines, and Eurowings among others, to a dynamic pricing model, according to executives speaking during a press briefing today in Miami. Lufthansa Group chairman Carsten Sophr says the company […]

Three Tips To Set The Price Point For Your Product Or Service | Entrepreneur

Three Tips To Set The Price Point For Your Product Or Service | Entrepreneur

Setting the price point for your product or service is one of the biggest obstacles to success when starting a business. You could have the best offering in the world, but without charging the right amount you will either lose money or lose customers. Either way, you’ll be out of business before you know it. Here are […]

AB InBev Beer Pricing Fine Exposes Problem With EU Market | Bloomberg

AB InBev Beer Pricing Fine Exposes Problem With EU Market | Bloomberg

If you’ve ever wondered why beer prices diverge so widely across Europe — from as little as 60 euro cents ($0.67) for a half-liter bottle of a local brew in the Czech Republic to 2.1 euros and more in Ireland — the European Commission’s decision this week to fine Anheuser-Busch InBev NV provides an important answer. […]

How much do you end up saving on a low-cost airline? | Marketplace

How much do you end up saving on a low-cost airline? | Marketplace

Seat selection. Boarding times. Carry-on bags. Checked bags. Figuring out the best airline tickets to buy can be a headache. Low-cost airlines — think Southwest or Spirit or Frontier — have given travelers the opportunity to fly at discounted prices, but it’s also increased the number of factors you have to consider. Like whether those […]

Just how much might Apple owe you for inflating the price of iPhone apps? | Los Angeles Times

Just how much might Apple owe you for inflating the price of iPhone apps? | Los Angeles Times

A divided Supreme Court ruled Monday morning that iPhone users can sue Apple for allegedly abusing its control over iPhone app sales to inflate the price of those ubiquitous nuggets of software. In doing so, however, the justices left open the vexing question of how to calculate the damage Apple inflicted on its customers. That […]

Webinar: Successful Price Increases using Market Insights | PriceBeam

Webinar: Successful Price Increases using Market Insights | PriceBeam

Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information,  as well […]

Avis and Hertz Struggle to Find Path to Car Rental Profit | Skift

Avis and Hertz Struggle to Find Path to Car Rental Profit | Skift

Avis’ struggles point to the reality that competition with ridesharing companies and its car rental rivals has made it difficult to raise prices while competing for customers. The company is seeing corporate customers renting for a longer span of time, but it lacks the ability to raise prices and drive more revenue. “Corporate… volume has […]

PXG’s New 0211 Irons: No Signature Weights And Pricing To Challenge Major Brands | Forbes

PXG’s New 0211 Irons: No Signature Weights And Pricing To Challenge Major Brands | Forbes

PXG’s latest golf club offering is a major departure – both in price point and looks. The signature tungsten and titanium perimeter weights are gone. So is the price tag of around $400 per iron. Those two things were perhaps PXG’s most visible differentiators from any other club manufacturer. The company’s new 0211 irons, set […]

Ticket Prices for Bill and Hillary Clinton Speaking Tour Plummet | Breitbart

Ticket Prices for Bill and Hillary Clinton Speaking Tour Plummet | Breitbart

As the Clintons were set to appear at Seattle’s WaMu Theater on Friday, for instance, ticket prices plunged with the top seats slashed over 50 percent from suggested pricing. Premium seats that were initially sold for $1,785 apiece were slashed to $829, a steep 54 percent off the suggested pricing, according to the New York […]

Best and worst car hire companies revealed | Which? News

Best and worst car hire companies revealed | Which? News

Starting life in Alicante in 1985 with just four Ford Fiestas and an Escort, Goldcar has grown to become one of Europe’s biggest budget providers with offices in 17 countries. Despite offering attractive headline prices, from as low as £1.20 per day, the company received just two stars for value for money. Customers told Which? […]