SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Customer Segmentation

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Why is Dynamic Pricing Important to Header Bidding? | MarTech Advisor

Header bidding reveals the true benefits of dynamic pricing and highlights that it is the critical feature that has driven its adoption. Without dynamic pricing, header bidding would not be needed, and it was the need to include programmatic buyers within DFP that initially drove header bidding. In addition, the combination of dynamic pricing and […]

Is “Good Enough” Pricing, Really Good Enough? | HelloAdvisr

Is “Good Enough” Pricing, Really Good Enough? | HelloAdvisr

So what ends up happening? A little of bit of everything and just enough to be where you need to be. For many companies and entrepreneurs, this perpetual sense of everything due yesterday isn’t new. In the rush and mountain of things to do, so “good enough” often has to do. Pricing usually falls in […]

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone – Part 2 | Strategic Pricing Solutions

In my last blog post, Dynamic Pricing Benefits Everyone. Politicians Should Stay Out of It, I described the many ways in which dynamic pricing benefits us all.  As you can tell from the title, I also urged politicians to resist their natural desire to regulate things.  Within a couple days of my post, there was […]

Apple iPhone 8 rumors: UBS on price, product mix, ASP | Business Insider

Apple iPhone 8 rumors: UBS on price, product mix, ASP | Business Insider

Currently, Apple charges $649 or more for an iPhone 7, and the iPhone 7 Plus costs $769 and up. Some analysts have previously entertained the possibility that the iPhone 8 could cost $1,000 or more, but under Milunovich’s assumptions, that would be the high-end price, not the starting price. Milunovich also forecasts that the redesigned […]

The first steps towards value pricing | Karbon

The first steps towards value pricing | Karbon

Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated and a larger focus in placed on advisory services. Moving to a value pricing model isn’t straightforward, but it’s a move that all firms need to consider as compliance becomes more automated […]

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

3 Fundamentals of Value Pricing for Getting a Better Price | Accountex Report

Value pricing is transforming the way many accounting firms are now pricing their services — and the profits they are making. The challenge is, however, is that value pricing isn’t easy to implement. We have to understand the basic fundamentals and here are three of the most critical ones. Mark Wickersham will present the sessions, PRICING […]

Supermarket Shoppers Often Use Grocery Unit Pricing to Compare Value | Consumers’ Federation of Australia

Supermarket Shoppers Often Use Grocery Unit Pricing to Compare Value | Consumers’ Federation of Australia

An exploratory survey of Australian grocery shoppers has shown that almost all reported that they use unit pricing to some degree to make value comparisons between products, and most said they use unit pricing frequently and for several types of value comparisons. The on-line survey of 104 members/supporters of Choice (Australian Consumers Association) was conducted […]

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

If imitation is the sincerest form of flattery, then TJX Companies (NYSE: TJX) is probably smiling at the compliment Macy’s (NYSE: M) is paying. The department store chain has already said it views its off-price rival, not Amazon, as its biggest threat. Macy’s now intends on copying what TJX has achieved with T.J. Maxx and […]

iPhone’s pricing strategy | Global Pricing Strategies

iPhone’s pricing strategy | Global Pricing Strategies

Tim Cook, as the current CEO of Apple, stated that apple never had an objective to sell a low-cost phone and the primary objective of Apple is to sell a great phone and provide a great experience. Apple’s skimming pricing strategy allowed apple to increase their profit as selling a high price. Although this skinny […]

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Dynamic Pricing Benefits Everyone.  Politicians Should Stay Out of It | Strategic Pricing Solutions

Last week an article in the Pittsburgh Post-Gazette focused on the potential for the use dynamic of pricing in Pittsburgh parking, Let’s make smart parking tools for Pittsburgh.  The article reports that Carnegie Mellon University created and administered a pilot project using dynamic pricing of parking spots in 2013 and 2014 which improved overall parking revenue […]