SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Customer Segmentation

Pricing strategies for startups | Telangana Today

Pricing strategies for startups | Telangana Today

I’m sure we have all heard of that fraud where tourists walk into a restaurant, order some basic food item-dosa, idli kind of thing-and are presented with a bill for thousands at the end of it. And the swindlers at the restaurant claim that the tourists should have checked the prices on the menu before […]

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple ‘Underpricing’ Strategy for AirPods, Apple Watch: Analyst | Fortune

Apple has long been viewed as a “luxury” device maker with high prices. But now one analyst believes the company is changing its tack. The tech company has engaged in an “underpricing” strategy with its AirPods wireless earbuds and Apple Watch smartwatch, Above Avalon analyst Neil Cybart said this week. He believes Apple’s AirPods, which […]

The Curious State of Apple Product Pricing | Above Avalon

The Curious State of Apple Product Pricing | Above Avalon

As Apple pushes deeper into luxury brand territory, the company is making its products more accessible through lower pricing. At $159, Apple is underpricing AirPods. The same can be said for Apple Watch, priced at $269. In just ten years, we have moved from the “Apple Tax” days, when Apple was accused of pricing products artificially […]

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

Luxury Brands’ Pricing Strategy in China | Global Pricing Strategies

With the economic boom, Chinese customers are becoming one of the significant groups for luxury companies among all different kinds of area from fragrance to cars. In the next five years, with the disposable incomes of consumers rising, the demand for premium brands had grown. However, the high import taxes, unstable currency and the huge […]

Early Bird Pricing – How to Boost Event Ticket Sales with Advance Pricing Promotions | attendstar

Early Bird Pricing – How to Boost Event Ticket Sales with Advance Pricing Promotions | attendstar

Early bird pricing isn’t a new concept. Airlines have been doing it for a very long time. For events, Scotland’s T in the Park pop music festival pioneered early bird ticket prices according to The Economist, and today, it’s common practice to offer a discount to people who purchase event tickets in advance. Why? Because […]

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

Yesterday I was briefly let out of my cage to do a bit of investigating in three bookshops. The first was a big Irish chain. The second was a very big independent bookshop. The third was a very small independent bookshop. I went about each shop idly picking up titles to see how they were […]

These new air fares are for the cheapest of the cheapskates | The Washington Post

These new air fares are for the cheapest of the cheapskates | The Washington Post

The big airlines have jumped into the “basic economy” market, competing with the super-cheap airlines that cater to the most frugal passengers. Within hours of each other, American and United announced that they had begun selling basic economy fares that push down the price of a ticket. The lower price can come with caveats, however, […]

Watch auctions: towards two-tier pricing | Watchonista

Watch auctions: towards two-tier pricing | Watchonista

Luxury costs the price we are willing to pay Premium lots, defined as the rarest pieces, offered for sale in their original condition and with pedigree, are increasing in price at each new sale. This trend has already been observed in the collector car market, which has witnessed increasingly significant price increases for cars in […]

Do iPhones Cost Too Much? | TechShout

Do iPhones Cost Too Much? | TechShout

Although smartphones have been on the market for years, the cost of Apple’s iPhone technology has remained relatively high. While the price of laptop computers and MP3 players has generally fallen given the amount of computing power that is packed into these devices, iPhones have maintained their high value. Are consumers over-valuing this particular brand […]

Opinion: Putting dynamic pricing back on the shelf | Retail Week

Opinion: Putting dynamic pricing back on the shelf | Retail Week

Reactive pricing Improvements in technology are providing the opportunity to experiment with in-store dynamic pricing initiatives, following the lead of online retailers like Amazon and eBay, who flex pricing in response to demand and supply. Could digital display allow food retailers to experiment with the same concept for perishable goods? In a supremely competitive environment, […]