Tag: Customer Segmentation

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple was the only foreign brand in China’s 2017 market top 10, according to the research, thanks to the success of its iPhone 7 series. An uptick in sales in the second half of the year was reportedly due to the implementation of price cuts, which increased Apple’s competitiveness against lower-cost local brands. For example, […]

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

Bruce Springsteen Saves Broadway Box Office From Winter Freeze | Forbes

After a planned break from his incredibly successful gig on Broadway, Bruce Springsteen returned to the stage this week – and brought a windfall with him. His show, Springsteen On Broadway (natch), racked up $2.4 million in sales, which is par for the course since it opened in October. Playing just five times a week, it […]

Study finds retailers send wrong promotions at wrong time to wrong customers | CSA

Study finds retailers send wrong promotions at wrong time to wrong customers | CSA

More than half of all retail promotions are sent to customers who would be content to pay full price. That’s according to a new Revionics-commissioned survey conducted by Forrester Consulting, which found that 52% of retailers’ weekly or monthly promotions go to customers who would happily have paid full price, resulting in lost margins that […]

The marriage of RM & merchandising: a logical next step for airlines | EyeforTravel

The marriage of RM & merchandising: a logical next step for airlines | EyeforTravel

The notion of ‘right product, at right time and at right price’ may be something airlines understand only too well but they still aren’t getting it right. Tom Bacon has some suggestions … However, despite consensus that there is a huge new opportunity, true personalisation remains elusive. Some of the problems include: · Airlines still […]

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

4. Control Pricing. Have you ever seen new Apple products with deep discounts during Black Friday or Cyber Monday? Apple’s marketers leverage pricing—with very little discounting– as a tool to convey the brand in the same way as luxury retailers. This strategy extends to the microcosm of Apple retailers, dealers, and resellers, where Apple uses […]

2018: The ‘Year of AI and Machine Learning’ for Financial Marketers | The Financial Brand

2018: The ‘Year of AI and Machine Learning’ for Financial Marketers | The Financial Brand

5. Product Pricing Should products and services be priced exactly the same for every customer or member in your database? Optimally, product and service pricing should reflect the profitability of the relationship and the overall impact a specific pricing decision would make on the relationship (similar to pricing done in commercial business relationships). With dozens […]

Why airlines need to segment smarter | EyeforTravel

Why airlines need to segment smarter | EyeforTravel

At one airline, Williams’ methodology led to airline was further breaking down business and leisure into sub-segments. He identified seven such segments; four business and three leisure. Business segments included both commuters (short haul; out on Monday, back on Friday) and seasonal workers (long stays); leisure included a differentiation between weekend vacationers and weekday vacationers. […]

Met Changes 50-Year Admissions Policy: Non-New Yorkers Must Pay | The New York Times

Met Changes 50-Year Admissions Policy: Non-New Yorkers Must Pay | The New York Times

For the first time in half a century, visitors to the world’s largest cultural institution, the Metropolitan Museum of Art, will have to pay a mandatory admission fee of $25 if they do not live in New York State under a new policy that begins March 1, the museum announced on Thursday. The change reflects […]

Evolution Of The Four Ps: Revisiting The Marketing Mix | Forbes

Evolution Of The Four Ps: Revisiting The Marketing Mix | Forbes

Price Simply put, price refers to how much a customer is willing to pay for a product or service. Pricing strategies are becoming more dynamic to keep up with highly educated consumers. For instance, discounting strategies could be permanently anchored in the minds of consumers, who may refuse to pay retail prices later. The advancement […]

New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions

New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions

I resolve to: Set prices according to the value we bring to customers, not according to my costs. Use the rich data I have in my transactions and CRM interactions to better understand my customers’ needs, how they react to prices and offers, how their prices compare to similar customers and situations, the reasons we […]