SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Customer Segmentation

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

Pricing does not equal revenue management for hotels | eHotelier

Pricing does not equal revenue management for hotels | eHotelier

When dynamic pricing was first introduced to revenue management the idea of managing transient pricing for hotels on a day to day basis was considered quite new – even radical. Even as recently as a few years ago, many hotels continued to sell at predefined rate levels, and did not manage rates dynamically. Today, however, dynamic […]

“Luxury” versus “discount” pricing and the meaning of the number 9 | Sociological Images

“Luxury” versus “discount” pricing and the meaning of the number 9 | Sociological Images

I discovered a nice gem of an insight this week in an article called The 11 Ways That Consumers Are Hopeless at Math: the symbolism of the number 9. We’re all familiar with the convention of pricing items one penny below a round number: $1.99 instead of $2.00, $39.99 instead of $40.00, etc. Psychologically, marketers know […]

Apple allowing retailers to slash pricing on older iPhones to gain traction in India | nyoozy

Apple allowing retailers to slash pricing on older iPhones to gain traction in India | nyoozy

The business realities of India as a market have pushed Apple to allow authorized vendors to cut prices dramatically in India on older phones, dating as far back as the iPhone 5. A report on Monday morning from Bloomberg, citing market research studies, claims that the iPhone 5S, and other older iPhones, make 55 percent […]

Apple intros ‘HomePod’ wireless speaker – announces release date and pricing | Hidden Wires

Apple intros ‘HomePod’ wireless speaker – announces release date and pricing | Hidden Wires

When will Apple release HomePod? Apple HomePod will be available starting in December, initially in Australia, the UK and the US – potentially to be followed by other countries in 2018. Apple say it will launch at a price of $349 (roughly £270) in the US, with official pricing for Australia and the UK will […]

How to Turn Online Data into a Pricing Strategy That Works | Knowledge@Wharton

How to Turn Online Data into a Pricing Strategy That Works | Knowledge@Wharton

Knowledge@Wharton: Is there a clear indication of how companies should be playing with price based on how someone is monitoring price? Moon: Those are exactly some of the issues that we wanted to explore in this research. One of the interesting things that we found is that, even in this very informationally rich space, sometimes […]

Digital Home Assistants Are a ‘Terrible’ Market for Apple, Says This Bearish Stock Analyst | TheStreet

Digital Home Assistants Are a ‘Terrible’ Market for Apple, Says This Bearish Stock Analyst | TheStreet

Apple Inc.’s (APPL) new HomePod assistant, and the company’s drive into services revenue, could weaken its ability to raise iPhone prices over the longer term, according to one of the few research firms without a buy rating on the world’s biggest tech company. Apple unveiled its newest piece of hardware — the first since the […]

Surge pricing comes to the supermarket | The Guardian

Surge pricing comes to the supermarket | The Guardian

It also perhaps has the potential to offer a glimmer of hope for the beleaguered high street. Shops are all too aware of the habit of “showrooming”, by which customers look at products in stores before going home and browsing the best deals for them online. Electronic price-tag systems can not only track online prices, […]

Managing a Pricing Portfolio | Pragmatic Pricing

Managing a Pricing Portfolio | Pragmatic Pricing

I’ve been a pricing practitioner for many years now, with experience in several industries on the individual contributor and manager level. It has always allowed me to dive into the business and influence revenue in a positive way by becoming engaged in the business and seeking out opportunities for price/process/strategy improvement. An opportunity is shaping […]

Reliance Jio: Bharti Airtel, Reliance Jio spar on transparency in tariffs at TRAI event | The Economic Times

Reliance Jio: Bharti Airtel, Reliance Jio spar on transparency in tariffs at TRAI event | The Economic Times

NEW DELHI: Incumbent telcos sparred with Reliance Jio over the matter of transparency of tariff plans, with Bharti AirtelBSE 0.55 % and Idea CellularBSE 1.52 % saying that some offers, especially counter offers to retain users, need to be kept confidential to protect the competitive advantage while the newcomer batted for all plans to be […]