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Tag: Customer Segmentation

Coffee price war takes jolt out of Dunkin’ results | Financial Times

Coffee price war takes jolt out of Dunkin’ results | Financial Times

The coffee price war that has broken out among US fast food chains has taken the jolt out of Dunkin’ Brands’ first quarter results. … In a bid to bolster traffic, Dunkin’ has been making a push into more premium coffee offerings such as cold brew and espresso-based beverages. However, competitors have responded by cutting […]

Not in its DNA? Why Apple doesn’t cut pricing just to gain market share | Business Standard News

Not in its DNA? Why Apple doesn’t cut pricing just to gain market share | Business Standard News

Apple Inc sold fewer iPhones than expected in the first three months of the year, but that bare statistic hides an important bright spot for the company. The average selling price of an iPhone grew more than it has since the days of the iPhone 6. Apple does not break out figures for how many […]

Apple Inc. (AAPL) and the Law of Demand | InvestorPlace

Apple Inc. (AAPL) and the Law of Demand | InvestorPlace

Suppose that as the Christmas shopping season approaches, Apple ramps up phone production. It could lower its price and begin taking preorders for $1,000. Beware of Apple Inc. (AAPL) Stock in 2017 Again, the phones would be available on a first-come, first-served basis. Maybe by March or April of 2018, Apple’s inventory will finally be […]

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

Poor Implementation Does Not Mean Your Strategy Is Wrong | Strategic Pricing Solutions

When the results achieved by a business are poor or less than expected, should the strategy be changed?  It is a question every entity wrestles with at some time, and typically the worse the results, the more there is a demand to change the business strategy or the pricing strategy.  Sometimes changing the strategy is […]

How to determine your price point when self-publishing | Nathan Bransford

How to determine your price point when self-publishing | Nathan Bransford

3) Get some feedback Bounce around your ideas, and if you have a community, try to talk to them too. I took a poll when I was launching How to Write a Novel, and the community’s vote of $4.99 matched my hunch so I went with that. 4) Take an educated guess when you launch […]

Dynamic Pricing: When Should Retailers Bother? | Forbes

Dynamic Pricing: When Should Retailers Bother? | Forbes

Before I get started on answering the question about whether retailers should bother with dynamic pricing, let’s first define what it really is. Dynamic pricing is the act of changing a price multiple times throughout the day or week. There is some expectation that the frequency of price changes is unusually high relative to how […]

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

What Beer Pricing Tells Us About Incentives | Strategic Pricing Solutions

Last month I attended two Major League Baseball spring training games with some long-time friends.  Of course, our experience included beer, because ball parks and beer go together so well. Buying the beers also reminded me that in pricing strategy, how you structure your prices is just as important as the prices you set. One […]

Adopting an unconventional pricing strategy, can Apple last for thousands of years? | The Technews

Adopting an unconventional pricing strategy, can Apple last for thousands of years? | The Technews

Amidst fierce competition CEO Tim Cook is steering Apple towards eternity. Cook wants Apple to last for thousands of years. We ponder, how? Adopting an unconventional pricing strategy, can Apple last for thousands of years? From the inception of the journey, Apple Inc. uncompromisingly brought quality technology products. Apple fans didn’t think twice to pay […]

Apple Inc. (AAPL) Rethinks Pricing Strategy for Its Next Flagship iPhone | Smart Stock News

Apple Inc. (AAPL) Rethinks Pricing Strategy for Its Next Flagship iPhone | Smart Stock News

Hence, the rumor mills have been vocal regarding Apple’s next flagship handset arriving with a $1,000 price tag, to make it the most expensive iPhone variant ever. However, a recent report from UBS has stated that Apple is set to revamp its 2017 iPhone pricing strategy following the arrival of Samsung’s latest Galaxy handset. Samsung, […]

iPhone 8 may cost you over $1,000 | Deccan Chronicle

iPhone 8 may cost you over $1,000 | Deccan Chronicle

The base model of the iPhone 8 is however expected to start at $900 Apple is preparing to release its latest versions of the iPhone this year at its keynote to be held in September. As usual one may think, the pricing strategy for its iPhones would be higher than last year. On the contrary, the […]