Tag: Customer Segmentation

Apple goes all in on higher prices | CNN

Apple goes all in on higher prices | CNN

The sticker shock has already worn off, and Apple has gone on to hike up the prices of most of its product line. Last month, it raised the prices of its entire iPhone line, and this week it did the same with even more products. The smaller iPad Pro now starts at $150 more than […]

Pricer’s Points: To Capture Your Value, You Must Communicate Your Value | Tim Williams

Pricer’s Points: To Capture Your Value, You Must Communicate Your Value | Tim Williams

The work and solutions provided by your firm have likely created millions of dollars of value for your clients. How much of that value have you captured? When we leave money on the table, it’s not just because we have under-priced the work. It’s also because we have under-communicated our value. Worse still, we have […]

Uber Tests Membership Program Ride Pass | PYMNTS.com

Uber Tests Membership Program Ride Pass | PYMNTS.com

Aiming to provide customers with more consistent pricing, Uber announced Tuesday (October 30) a pilot of a new membership program dubbed Ride Pass. In a blog post, the ride-hailing startup said Ride Pass is a new way for riders to lock in a consistent, low price on any ride they take anywhere in the city […]

H&R Block announces upfront, transparent prices for all tax prep | NASDAQ

H&R Block announces upfront, transparent prices for all tax prep | NASDAQ

KANSAS CITY, Mo., Oct. 29, 2018 (GLOBE NEWSWIRE) — H&R Block (NYSE:HRB) will offer upfront, transparent prices starting in January for in person and online tax preparation. This represents an important shift in the tax industry, and a significant improvement in the experience for consumers. H&R Block clients can know the price before tax preparation […]

Can Cognitive Biases be Used to Fix Prices? | Entrepreneur India

Can Cognitive Biases be Used to Fix Prices? | Entrepreneur India

How should we price our product? Should we start low, deliver value and then demand a higher price? Or should we start high? Price-Quality Heuristic Most people are aware of price-quality heuristic, maybe not by that name. Heuristics, simply put, are the mental shortcuts that people employ to make quick judgements. Price-quality heuristic is the […]

The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is selling lower-priced versions of League Pass | Digiday

The NBA is diversifying its subscription product, NBA League Pass, to offer more lower-cost pricing options outside its core $200 package. This season, the NBA started selling access to a full game for $6.99, through the NBA’s app, League Pass and B/R Live, a streaming service operated by Bleacher Report. Starting later this year, it […]

Understanding Value-Based Pricing in Business | See Girl Work

Understanding Value-Based Pricing in Business | See Girl Work

Good freelancers price by the value they provide to their clients. Pricing by value emphasizes quality and benefits, not quantity or speed. Here’s how to implement a value-based pricing strategy. Since I started my freelance content writing business a little over a year ago, I’ve gone through several iterations of my pricing strategy. At first, […]

How enterprises use dynamic pricing algorithms with AI, CRM | Tech Target

How enterprises use dynamic pricing algorithms with AI, CRM | Tech Target

Dynamic pricing, a strategy in which prices for things like hotel rooms, airline tickets, computer hardware and basically anything on Amazon change minute by minute, has been around for years. What’s new is AI-assisted dynamic pricing algorithms hard-wired into CRM platforms, giving Salesforce and Microsoft Dynamics users the ability to automate real-time pricing according to […]

iPhone XR is Apple’s strategy to disrupt itself with features and price before others do, says analyst | 9to5Mac

iPhone XR is Apple’s strategy to disrupt itself with features and price before others do, says analyst | 9to5Mac

While the analyst note mentions that it’s still of course worthwhile for Apple to make its high-end iPhones, Lam says that the XR is Apple’s way of disrupting itself before others have an opportunity to. While there is still strong demand for premium smartphone products, the marketers at Apple understand that most consumers will not […]

High iPhone prices are driving buyers to older models, early data suggests | AFR

High iPhone prices are driving buyers to older models, early data suggests | AFR

Apple may be paying a high price for the very high price tag it put on its latest generation of iPhones. An analysis of more than 500,000 online shopping visits in Australia and in the US suggests that, while there’s an unprecedented level of interest in the new iPhone XS and iPhone XS Plus, the cost […]