OnDemand WTP Pricing Research

Tag: Customer Segmentation

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney strategy could limit Netflix pricing power, hurting long-term [video] | CNBC

Disney probably isn’t going to kill Netflix by stealing subscribers. But it may give it a chronic illness. Disney announced Wednesday it will bundle Disney+, ad-supported Hulu and ESPN+ together for $12.99 per month. That’s the same price as Netflix charges for its standard plan. While tempting to ask “will consumers rather have Disney’s bundle […]

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

What is a Diaper Worth? An Example of Value and Pricing | Drew Boyd

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that product. If a customer thinks a product is worth the price you’ve set, they will purchase it. And the more they value the product, the higher the price you […]

Pricing Of Galaxy Note 10 In US Leaked Online | TechnoBugg

Pricing Of Galaxy Note 10 In US Leaked Online | TechnoBugg

We are just a couple of hours away from the official announcement of the much-awaited flagships i.e. Galaxy Note 10 series, and the devices can’t hide from the radar of leaks. The latest information suggests the pricing of the Galaxy Note 10 series in US. So, let’s dig into the article to check out the […]

China trade war won’t affect Apple pricing | AppleMagazine

China trade war won’t affect Apple pricing | AppleMagazine

Tariffs implemented by the United States won’t impact the pricing of Apple products, according to a report from reliable Apple analyst Ming-Chi Kuo. Thanks to supply chain changes implemented by Apple CEO Tim Cook, Apple won’t pass on the potential tariffs to customers, with careful pre-planning helping Apple overcome the risks. According to Kuo, Apple […]

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event Pricing Strategy: The 2019 Guide | Event Manager Blog

Event pricing strategy is a tricky business. Setting the right ticket price can ensure a sell out event. Conversely, if you price tickets too high or too low this can directly impact on final attendance numbers. Event pricing is a tricky balancing act that many event planners struggle with, whether it is finding the optimum […]

The trick that makes you overspend | BBC Worklife

The trick that makes you overspend | BBC Worklife

When you buy a cup of coffee, you might have noticed that of the three size options – small, medium and large – the medium-sized serving often costs almost as much as the large. Given the apparent bargain, have you ever opted for the biggest and most expensive option? If so, you have been nudged […]

Netflix hikes NZ pricing | Otago Daily Times Online News

Netflix hikes NZ pricing | Otago Daily Times Online News

Netflix is increasing the prices of all of its plans for Kiwis, with its top plan being bumped up 19% to $21.99 per month (see table below). The price of a Basic Plan, which lets you stream to one device in standard definition, is rising 4% to $11.99 a month. A Standard Plan, which lets […]

Airfare and Hotel Prices Will Stabilize in 2020, Study Says | Travel Market Report

Airfare and Hotel Prices Will Stabilize in 2020, Study Says | Travel Market Report

After a year of rising airfares and hotel rates, travel industry pricing will level off next year, according to a report conducted by CWT (formerly Carlson Wagonlit Travel) and the Global Business Travel Association. “We believe that prices are set to slow down in 2020,” Christophe Renard, vice president of CWT Solutions, said at a […]

The Redmi K20 pricing saga shows just how difficult it is to meet user expectations in India | Android Central

The Redmi K20 pricing saga shows just how difficult it is to meet user expectations in India | Android Central

or the longest time, Xiaomi went unchallenged in India. After making its debut in the country back in 2014, Xiaomi essentially had a stranglehold on the budget category, pushing out local players like Micromax and Intex and then challenging Samsung for the crown. It has managed to do all that on the back of its […]

Hourly Billing vs Value Based Pricing for Web Designers | freeCodeCamp

Hourly Billing vs Value Based Pricing for Web Designers | freeCodeCamp

If you are a web designer/developer who currently bills per hour, I hope I can persuade you to change your pricing method to value based pricing. In this article, I discuss both of these methods in detail and without the fluff so you can just get the nuggets and practical understanding to make an informed […]