Tag: Customer Segmentation

Netflix tests new price increase strategy for ‘Ultra’ plan with HDR | Mashable

Netflix tests new price increase strategy for ‘Ultra’ plan with HDR | Mashable

Netflix price changes are always controversial. But luckily, it looks like the streaming company’s latest strategy for getting more money out of users won’t affect most of us (for now). The streaming giant confirmed to CNET that it has been testing out a new tier for its pricing models for select users in Europe: a […]

This Derby pub hikes up the price of pints when England are playing | Derbyshire Live

This Derby pub hikes up the price of pints when England are playing | Derbyshire Live

This Derby pub has been found hiking up the prices of pints when England are playing in the world cup. Walkabout in Market Place, owned by Stonegate Pubs, is increasing its prices by up to 30p per drink. However, the business says it is common practice to do this and it is using the extra […]

US Rolling Stone overhaul: New owner changes frequency, pricing | mediaweek

US Rolling Stone overhaul: New owner changes frequency, pricing | mediaweek

“As of today, we’ve given both our magazine and our website complete makeovers. Starting with our current issue, featuring Cardi B and Offset on the cover, the magazine appears in a big, bold, glossy format, with more pages and richer photography. Each issue will feature more new music, more political coverage, more of the best […]

Netflix tests ‘Ultra’ tier that could add a higher price option  | engadget

Netflix tests ‘Ultra’ tier that could add a higher price option | engadget

Over the last few years, Netflix has slowly rolled out a series of price increases for its streaming service. After the debacle of 2011 that occurred when it announced a split between its streaming and disc service to create “Qwikster” the company has been more sensitive to potential backlash. The company’s next move could be […]

Different Pricing Strategy For Different Clients? | Thinkwealth Magazine

Different Pricing Strategy For Different Clients? | Thinkwealth Magazine

One question that comes up frequently regards pricing strategy is how to know what price is the right price to charge for a given product or service. It is possible to have different pricing for different clients? This comes up so frequently it might be helpful to focus on a specific pricing strategy. This is an important […]

Opinion: Small changes equal big results | SBJ

Opinion: Small changes equal big results | SBJ

Simplify your pricing I run into this roadblock with some frequency: Business owners – especially contractors – make pricing jobs way too complicated. They wait to give the price until they have every screw priced out and may take days to get the proposal to the customer. You don’t need to have all the parts […]

Why Apple Might Rethink Its iPhone Pricing a Little | The Street

Why Apple Might Rethink Its iPhone Pricing a Little | The Street

Two well-respected analysts think Apple (AAPL) will be more flexible with its iPhone pricing this year, and they have their reasons. On Tuesday, Morgan Stanley’s Katy Huberty forecast Apple will assign an $899 starting price to the 5.8-inch iPhone X successor that’s due to launch this year, while charging $100 more for a 6.5-inch model. […]

Starbucks Price Increases: Are They Leading or Signaling? | Pragmatic Pricing

Starbucks Price Increases: Are They Leading or Signaling? | Pragmatic Pricing

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. In this post, let’s look at some more advanced issues. When competitors announce a price increase, they typically do one of two things: They lead or they signal. Firms lead when they are price makers. They are […]

Amazon Unveils Prime In Australia At Half-Price; Will Australian Consumers Respond? | Forbes

Amazon Unveils Prime In Australia At Half-Price; Will Australian Consumers Respond? | Forbes

Amazon launched Prime this past week in Australia at half the price it charges in the U.S. For $6.99 AUD (or about $5.15 USD)  a month or $59 AUD a year (or just under $44 USD), Australians will now be able to get free two-business day delivery on some products and access to videos, e-books […]

Stop Airlines From Ripping You Off When You Buy Tickets Online | RealClear

Stop Airlines From Ripping You Off When You Buy Tickets Online | RealClear

As far as airfare goes, the answer seems to be yes, and quite a lot. The issue is that airlines use cookies to track your browsing history, and raise prices if you’re a repeat customer … or they’ll do it depending on what device you’re using, or even your zip code. To circumvent these price […]