OnDemand WTP Pricing Research

Tag: Customer Segmentation

Want to Increase Revenues? Help Your Sales Team Sell On Value, Not Price | Inc.

Want to Increase Revenues? Help Your Sales Team Sell On Value, Not Price | Inc.

Salespeople, especially those who are unseasoned or just average, are afraid of rejection.  They think that to make a sale happen, they need to be loved–and just like my 4 year-old who offers up anything and everything including “being my best friend” when he wants to win an argument–they offer the sun, the moon, and […]

Wheels: By air or by car | Conway Daily Sun

Wheels: By air or by car | Conway Daily Sun

Some quick internet research reveals some resources for our comparison, but first, a couple of assumptions. Since I’m making this hypothetical comparison using the circumstances of my daughter’s trip, a few variables can be ruled out. Her trip was one-way, so no leaving a car at the airport to drive home upon return and no […]

Apple now requires app subscriptions to show the full cost before signup | The Verge

Apple now requires app subscriptions to show the full cost before signup | The Verge

Apple updated its App Store guidelines last week to lay out clear rules for how developers should present in-app subscription options to users. The changes were spotted by 9to5Mac, and it appears Apple is trying to clear up a lot of the confusion that comes with downloading an app and signing up for a recurring […]

Brexit and its Impact on Price Increases | PriceBeam

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Apple in 2019 and the case of the expensive iPhone | Apple Insider

Apple in 2019 and the case of the expensive iPhone | Apple Insider

Perpetual motion machine Many analysts and various pundits seem to be concerned that Apple has increased the price of iPhones, and they’re again recommending the only solution they know —Apple has to slash pricing to induced demand for its products! This advice comes from the now standard practice of reading what people are saying in […]

Super Bowl LIII: AirBNB accused of price gouging | The Atlanta Voice

Super Bowl LIII: AirBNB accused of price gouging | The Atlanta Voice

Eleven days remain until kickoff at Super Bowl LIII and many fans of the New England Patriots and Los Angeles Rams are scurrying for last-minute bookings for the big game. While most popular hotels are sold out, AirBNB hosts are looking to cash in on Super Bowl fever. According to a report by AirnbnbWatch, an affordable […]

The importance of the Value Exploration Workshop | Perfect Price

The importance of the Value Exploration Workshop | Perfect Price

Buying Dynamic Pricing software, or software that takes enterprise data and turns it directly into real-time pricing actions, is necessarily involved. Frequently, the biggest challenge is change management–after all, you are fundamentally changing how your organization makes critical decisions. The Value Exploration Workshop (or VEW) is a crucial step in the decision process. It is so […]

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Netflix price hikes likely to hit UK, says pricing strategy firm | Digital TV Europe

Simon-Kucher, a pricing strategy firm, is expecting to see Netflix’s US price hike extend to the UK and elsewhere with few cancellations. The firm says it “expects to see price increases rolled out in the UK and elsewhere, with Netflix taking a localised approach based on their learnings in the US”. Netflix’s increased investment in […]

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

How Price Points Can Trick Us Into Making a Purchase | Psychology Today

“Five dollars is a magic number.” — Unnamed restaurant industry consultant. Thanks to decades of behavioral economics research, we now know that microeconomic theories often fail to describe actual buying behavior. For instance, a basic microeconomic theory postulate is that as prices go up, demand should go down. In the real world, however, this is […]

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Discussion: How Price Points Can Trick Us Into Making a Purchase | Utpal Dholakia

Utpal Dholakia, George R. Brown Professor of Marketing at Rice University. What exactly is a price point and how does it affect consumer behavior? It turns out that price points are anomalies in the demand curve that occur due to entrenched consumer ideas of what the normal or usual price for a product should be. […]