OnDemand WTP Pricing Research

Tag: Dale Furtwengler

Pricing News Daily > 9/23/14

Pricing News Daily > 9/23/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

A Pricing Problem | SmallBizClub

A Pricing Problem | SmallBizClub

Other ‘pricing’ issues stem from ill-defined markets/market segments, excessive focus on competitors’ activities or a lack of awareness of where the company’s offerings are in the product life cycle. Even more ‘pricing’ issues result from the fact that companies are selling their products and services while customers are buying image, innovation and convenience. These are […]

Pricing News Daily > 9/10/14

Pricing News Daily > 9/10/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

A Disturbing Trend in Pricing | Summers Hospitality Group

A Disturbing Trend in Pricing | Summers Hospitality Group

Within three months I’ve heard two successful business people say: “No American wants to pay another American a fair price for his products.” “No one wants to pay you your price, yet they expect you to pay their price.” Is this a disturbing new trend?  If so, what can we do about it? … Isn’t […]

Pricing News Daily > 9/5/14

Pricing News Daily > 9/5/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Special ‘offers’ create seesaw effect | Dale Furtwengler

Special ‘offers’ create seesaw effect | Dale Furtwengler

A well-known web hosting service says that if I complete a customer survey I’ll receive 15% off my next purchase.  When I attempt to claim my discount I discover that it applies to purchases in excess of the amount I intend to spend.  What would your reaction be? My initial reaction to any special offer […]

Pricing News Daily > 8/21/14

Pricing News Daily > 8/21/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Saturated markets = price wars? | Dale Furtwengler

Saturated markets = price wars? | Dale Furtwengler

All that you have to do is watch the ads competing for your phone service and you know that the market is saturated.  Low-cost providers keep lowering prices to expand their customer base with premium price providers gradually following suit.  Does market saturation necessarily portend a price war? Premium prices One of the things that […]

Pricing News Daily > 7/18/14

Pricing News Daily > 7/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: The PricingBrew Journal Whether you’re in sales, marketing, product management or a pricing professional, it’s important to stay up-to-date on the latest […]

Pricing’s self-inflicted wounds | Dale Furtwengler

Pricing’s self-inflicted wounds | Dale Furtwengler

Amazon and the publisher, Hachette, continue to battle over price.  This battle brings to mind an old adage – self-inflicted wounds are the worst, and they’re all self-inflicted. From what I’ve read it seems that Amazon has created the proverbial spot between a rock and a hard place for itself.  Amazon has invested heavily in […]