OnDemand WTP Pricing Research

Tag: Decoy Effect

Pricing News Daily > 8/4/14

Pricing News Daily > 8/4/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

5 Pricing Strategies You Should Test On Your eCommerce Store | LemonStand

5 Pricing Strategies You Should Test On Your eCommerce Store | LemonStand

What if I told you that you could raise your prices and still make more sales? Most eCommerce stores never test their pricing. The manufacturer or wholesaler gives them a MAP and that’s where the prices remain. After all, customers always choose the lowest price, right? While it sounds logical that customers always choose the […]

Pricing News Daily > 7/29/14

Pricing News Daily > 7/29/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Pricing News Daily > 7/2/14

Pricing News Daily > 7/2/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Amazon.com, Inc. (AMZN) Using Predatory Prices: Kohn | Tech Insider According to Kohn, the predatory pricing strategy was a major issue and its definitely something […]

Unlocking Pricing Page Success: The Decoy Effect | Business 2 Community

Unlocking Pricing Page Success: The Decoy Effect | Business 2 Community

Optimizing pricing pages using the decoy effect Similar to landing pages which have a testing strategy, so should your pricing pages. Pricing pages optimization is an important part of the funnel, and there are many elements to take into consideration. Considering the decoy effect, make sure you offer pricing plans or modules that don’t just stand alone, […]

Pricing News Daily > 6/12/14

Pricing News Daily > 6/12/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Why Your Sales Team is So Afraid of Price thesaleshunter.com – The argument of price preventing sales is simply bogus.  What it comes down to is […]

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

Decoy Pricing Part 2: Profitable Implementation | The Wiglaf Journal

In the prequel to this article I described the pricing strategies of Apple and LinkedIn to explain how decoy pricing leads to a customer upgrading on choice.  In this article I will explain how as a seller one can take advantage of the decoy effect to book more profit. To begin with we have to […]

8 Psychologically Proven Pricing Strategies that Guarantee Conversions | Advanced Web Ranking

8 Psychologically Proven Pricing Strategies that Guarantee Conversions | Advanced Web Ranking

Pricing is a marketing headache, and for good reason. It takes some pretty intense understanding of Economic Theory to price your products just right and can mean a lot when it comes to who buys your product. And if finding a perfect price isn’t enough, you have to consider packaging and presentation. We all know […]

This Week in Pricing > 5/17/14

This Week in Pricing > 5/17/14

TWIP is a recap of the week’s top pricing strategy in the news and resources for pricing professionals. We also publish a daily digest of top pricing news, strategy expert and technology leader’s thought leadership and industry news and events. The Past Week’s Top Pricing Related Headlines 9 Strategies for Profitably Pricing Your Retail Products […]

Pricing News Daily > 5/14/14

Pricing News Daily > 5/14/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. Today’s Headlines Recession-Era Pricing is Here to Stay in Sourcing Deals | Spend Matters Decoy Pricing 101:Practice owners, here’s a pricing strategy that works! | drgyl.comPrice Times […]