Tag: Decoy pricing

Unmasking the Secret Pricing Strategies of 755 Successful SaaS Businesses | BrandMentions

Unmasking the Secret Pricing Strategies of 755 Successful SaaS Businesses | BrandMentions

Half of every business is creating something that people need. The other half is convincing people to buy it. We’re pretty sure you have plenty of ideas for the first part, so we tried to help you figure out the second one. This year, we took the task of seeing how several hundred startups approached […]

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

SaaS Pricing Strategy: Who’s your Hero? Who’s your Decoy? | CMO-as-a-Service

Pricing a SaaS Service is not very different from anything other Software Pricing Strategy. While you want to keep renewal friction at a minimum, all other “rules” of pricing psychology still apply. While most companies out there have intuitively embraced the ‘rule of 3’, I often encounter teams who don’t really know where this rule […]

Eight pricing strategies that drain your wallet | The Star Online

Eight pricing strategies that drain your wallet | The Star Online

THERE are many different pricing strategies that all attempt to do the same thing: to make you voluntarily spend as much money as possible. Below are eight pricing strategies that are used against your wallet. 1. The number “9”is a very powerful psychological number: many would perceive something which costs RM199 as much cheaper than […]

The nine key pricing strategies | BusinessZone

The nine key pricing strategies | BusinessZone

At the end of February, the UK saw the launch of the first new national daily for five years. In a generally shrinking Marketplace, this could be seen as significant in itself, but what is particularly interesting is the pricing strategy adopted by Trinity Mirror for this new addition to their stable. On launch day, […]

Fair pricing blows away low pricing | Computerworld

Fair pricing blows away low pricing | Computerworld

Here’s the salient part: “It’s important for the company to embrace the fact that not everyone is concerned about price. In fact, many current customers are paying full price already. A better strategy is offering discounts with built-in hurdles, or requirements that must be ‘jumped over’ in order to receive the lower price. This method […]

Changes to Pricing Strategy to Boost Your Bottom Line | Fundera

Changes to Pricing Strategy to Boost Your Bottom Line | Fundera

Here’s an interesting thing about prices: they’re all over the place. The trick for brands is convincing customers that their prices are fair — all the while generating the most profit from those prices. How do brands come up with their prices? How do they will customers to cough over more cash when prices hike […]

Beware of These Pricing Tricks Retailers Use to Fool Your Brain | Tech Blog

Beware of These Pricing Tricks Retailers Use to Fool Your Brain | Tech Blog

Retailers are darn good at inventing tricks to separate us from our money. Whether it be through the price points they choose, how they market their products, or their discounting techniques, they are experts at getting inside our brains and influencing our buying decisions. Here are a few of the most popular pricing tricks retailers’ […]

7 Strategic Ways to Price Your Products and Services | Bplans

7 Strategic Ways to Price Your Products and Services | Bplans

Pricing a product or service can be a daunting prospect, especially if you’re at all unsure about how involved the subject of pricing can be. Although there are plenty of strategies you can use to go about establishing a presence within your chosen industry, results will undoubtedly vary. In this article, we’ll go over how […]

Pricing News Daily > 2/26/15

Pricing News Daily > 2/26/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by:   Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: […]

Pricing News Daily > 2/20/15

Pricing News Daily > 2/20/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in […]