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Tag: Deloitte

Pricing Strategy of the Future | Deloitte

Pricing Strategy of the Future | Deloitte

You probably know that the price of a product affects the customers’ buying behavior and that price is one of the most important factors influencing profit margin. But what is the right price? And how can companies set a price that is in accordance with the customer’s associated value of the product or service? Neuroscience […]

Applying behavioral insights to understand the psychology of pricing | Deloitte University Press

Applying behavioral insights to understand the psychology of pricing | Deloitte University Press

Pricing products and services is a tricky business: Strategies based on utilitarian logic can fail in the face of the irrational ways humans often perceive value. Executing a winning pricing strategy starts—and ends—with understanding how customers and the front line answer the question, “Is this really worth that?” Dust off your microeconomics textbook and read […]

Pricing News Daily > 3/4/15

Pricing News Daily > 3/4/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive […]

Excited by Lower Energy Prices? Depends on Your Industry | WSJ

Excited by Lower Energy Prices? Depends on Your Industry | WSJ

Expectations about energy prices are generally not being built into pricing plans, either. In most of the industries surveyed, less than 25% of CFOs said their energy price expectations are affecting their own companies’ pricing plans. In contrast, 60% of energy/resources CFOs indicate their energy price expectations are affecting their own companies’ pricing plans, as did 48% of CFOs from […]

Pricing for Profitability: Understanding the Pocket Margin | WSJ

Pricing for Profitability: Understanding the Pocket Margin | WSJ

But to fully assess pocket costs, finance should identify the components that add or subtract value from the business on a marginal basis. Those include factors that are not part of cost of goods sold (COGS), such as expedited shipping, fixed-asset or fixed-cost productivity, the cost of capital included in payment terms, and the various […]

This Week in Pricing > NEW FORMAT EXAMPLE

This Week in Pricing > NEW FORMAT EXAMPLE

This Week in Pricing is a digest of the week’s top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals.  This Edition is Sponsored by: ABC Pricing Vendor Edition Sponsor Section Content Includes: “ABC Pricing Vendor” logo hyper-linked to Vendor’s homepage About “ABC Pricing Vendor” paragraph […]

Pricing News Daily > 1/22/14

Pricing News Daily > 1/22/14

Top Headlines Tom Thumb customers cite their annoyance with new gas pricing policy | Dallas News How a pricing engine helps lends achieve their “best execution rate” – San Francisco mortgage | Examiner Review: HP wants you to pay monthly for ink, and maybe you should | Phys.Org Mobile Dynamic Lift Ticket Pricing | GetSkiTickets […]

Pricing News Daily > 1/16/14

Pricing News Daily > 1/16/14

Top Headlines 6 Rules for an Effective “No Negotiation” Policy | The Sales Hunter T-Mobile Pricing Seen as Obstacle for Any Sprint Merger | Bloomberg An End to Cost-Based Pricing? | ROI Selling A neat pricing tactic that can dramatically increase your revenue | FreshBooks Medical Price Gouging and Waste Are Skyrocketing | Huffington Post […]