OnDemand WTP Pricing Research

Tag: demand based pricing

Disney’s Hulu Strategy Is Emerging | The Motley Fool

Disney’s Hulu Strategy Is Emerging | The Motley Fool

Differentiation and synergy Disney has been saying the same thing for a while regarding the difference between Disney+ and Hulu. The former be more family friendly, while the latter will have a larger selection of content for mom and dad. There are some reasons to be a little wary of this approach — Netflix doesn’t […]

Disney CEO says theme park price hikes ‘really paying off’ | Orlando Rising

Disney CEO says theme park price hikes ‘really paying off’ | Orlando Rising

Disney World guests may be upset over increased ticket prices, but in the eyes of Disney chairman and CEO Bob Iger, the company’s pricing strategy is working. During the earnings call covering Disney’s second quarter of its fiscal year, Iger said the current approach is “really paying off” as the parks add new attractions. “I […]

City considers flex pricing for some San Francisco tourist attractions [Video] | abc7 News

City considers flex pricing for some San Francisco tourist attractions [Video] | abc7 News

SAN FRANCISCO (KGO) — San Francisco’s Recreation and Parks Department will be voting on flex pricing at four top tourist spots. Prices could go up by 50 percent during peak hours and drop by 25 percent when demand is low. Ask a tourist from Europe if they would pay extra to see an amazingly-wonderful San […]

Surge pricing for nonresident admission at tourist attractions clears first hurdle | The San Francisco Examiner

Surge pricing for nonresident admission at tourist attractions clears first hurdle | The San Francisco Examiner

Surge pricing for admission of non-residents to visit four popular tourist attractions was backed Thursday by a Recreation and Park committee. As reported by The Examiner on Wednesday, the plan would allow the Recreation and Park Department to raise non-resident admission fees by as much as 50 percent and decrease them by 25 percent for […]

A Guide to Dynamic Pricing Algorithms | Grid Dynamics

A Guide to Dynamic Pricing Algorithms | Grid Dynamics

Price setting is one of the most important problems in retail because any price setting error directly results in lost profit. However, traditional price management methods almost never achieve optimal pricing because they are designed for traditional environments, where the frequency of price changes is inherently limited (e.g., brick-and-mortar stores), and the complexity of pricing […]

How Is AI Is Empowering Sales | CIO Applications

How Is AI Is Empowering Sales | CIO Applications

Companies are using artificial intelligence and Machine Learning in all possible ways to advance their businesses. AI monitors a customer’s online activity to predict and suggest certain products which are relevant to the customer. Companies need to identify the different types of data sets that can be combined to portray the complete picture of the customer […]

Airport parking: Passengers blamed for high parking ticket prices | news.com.au

Airport parking: Passengers blamed for high parking ticket prices | news.com.au

Despite masses of complaints from the public, the Productivity Commission has defended the cost of parking at Australian airports, which often exceeds the cost of an airline ticket. A draft report released today claims consumers place too much value on “convenience” and the cost is justified. “Many consumers resent the price of parking at a […]

Optimism abounds as Disney looks toward Galaxy’s Edge | Theme Park Insider

Optimism abounds as Disney looks toward Galaxy’s Edge | Theme Park Insider

Iger also addresses Disney’s pricing strategy on tickets and annual passes, which Disney is using to try to even out demand for the parks throughout the year. “We know that crowding can be an issue and when our parks are at their most crowded, the guest experience is not what we would like it to […]

Artificial intelligence, algorithmic pricing, and collusion | VOX

Artificial intelligence, algorithmic pricing, and collusion | VOX

Remember your last online purchase? Chances are, the price you paid was not set by humans but rather by a software algorithm. Already in 2015, more than a third of the vendors on Amazon.com had automated pricing (Chen et al. 2016), and the share has certainly risen since then – with the growth of a […]

Algorithms Are Better Than We Thought – They Can Collaborate Into Cartels | The Continental Telegraph

Algorithms Are Better Than We Thought – They Can Collaborate Into Cartels | The Continental Telegraph

Antitrust agencies are concerned that the autonomous pricing algorithms increasingly used by online vendors may learn to collude. This column uses experiments with pricing algorithms powered by AI in a controlled environment to demonstrate that even relatively simple algorithms systematically learn to play sophisticated collusive strategies. Most worrying is that they learn to collude by […]