Tag: differential pricing

When Customers Are — and Aren’t — OK with Personalized Prices | Harvard Business Review

When Customers Are — and Aren’t — OK with Personalized Prices | Harvard Business Review

There’s a lot of buzz around price differentiation these days, especially with the spotlight on AI and big data.  Machine learning makes it much easier to customize the marketing of products and services – and that includes the price. Let’s be clear: price differentiation is not a new phenomenon. We encounter it regularly and, as consumers, often profit […]

How to Use Customer Groups in Your Pricing Strategy | Mageworx

How to Use Customer Groups in Your Pricing Strategy | Mageworx

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a sale. Despite all the behavioral economics studies & pricing psychology proving otherwise, this is just common sense. Recent data by Radial proves that 60% of shoppers find purchasing items at the […]

American Express Global Business Travel 2018 Forecast Indicates Moderate Price Increase Across Air, Hotel and Ground Transportation | hospitalitynet

American Express Global Business Travel 2018 Forecast Indicates Moderate Price Increase Across Air, Hotel and Ground Transportation | hospitalitynet

Air: While strong demand is expected to drive airfare increases across all regions, overcapacity on certain routes, aggressive expansion by low-cost carriers (LCCs), and low oil prices will keep them in check. Full-service carriers are increasingly unbundling fares and adding premium economy seating options to entice consumers to better compete with LCCs. Hotel: Hotel performance […]

MarginFuel raises cash in bid to bring dynamic pricing to rental vehicles | Stuff.co.nz

MarginFuel raises cash in bid to bring dynamic pricing to rental vehicles | Stuff.co.nz

Andrew Pascoe, who previously worked for Air New Zealand and has also worked on dynamic pricing models for companies including Interislander owner Kiwirail, now heads MarginFuel, a small Wellington operation that offers a cloud-based product mainly targeting rental vehicles. “Rental car operators have a huge amount of price points live in the market at any one […]

Hotel occupancy continues to reach new heights but rate not keeping pace | Hotel Management

Hotel occupancy continues to reach new heights but rate not keeping pace | Hotel Management

The U.S. hotel industry’s ongoing run of monthly RevPAR increases and its recent record occupancy levels are obscuring a more unsettling trend, one that many hotel groups will be unable to overcome quickly when the hot streak ends and a downturn finally comes to lodging. Robust occupancy, especially in the major destination markets, does not […]

Enhancing The Guest Experience Through Technology | BW Hotelier

Enhancing The Guest Experience Through Technology | BW Hotelier

Sidharth Gupta, Co- founder of Treebo, believes in enhancing supply creation, quality assurance and customer experience. He is a graduate in Mechanical Engineering from IIT Roorkee and holds an MBA degree from IIM Bangalore. Working with Mc Kinsey and then with Myntra and Flipkart, Gupta with his passion decided to do something on his own. […]

Pricing does not equal revenue management for hotels | eHotelier

Pricing does not equal revenue management for hotels | eHotelier

When dynamic pricing was first introduced to revenue management the idea of managing transient pricing for hotels on a day to day basis was considered quite new – even radical. Even as recently as a few years ago, many hotels continued to sell at predefined rate levels, and did not manage rates dynamically. Today, however, dynamic […]

Stentmakers want Centre to apply differential pricing | OptionsTip

Stentmakers want Centre to apply differential pricing | OptionsTip

The corresponding average MRPs before the price control stood at ₹45,100 and ₹1.21 lakh respectively. With the government rejecting applications from Abbott and Medtronic to withdraw their advanced DES, Medical Technology Association of India (MTaI) said if all the DES were treated as same on pricing front, then companies must be allowed to decide to […]

High time for hotels to integrate revenue management with customer relations | South China Morning Post

High time for hotels to integrate revenue management with customer relations | South China Morning Post

On the contrary, if these loyal customers are quoted a higher rate or denied the room they requested due to high demand through the revenue management system, they might feel upset and turn to a competitor for their intended hotel stay. It is necessary to note that this is rather a long term strategy than […]

Seven Simple Ways to Differentiate Your Company and Products | CustomerThink

Seven Simple Ways to Differentiate Your Company and Products | CustomerThink

1. Focus on the one thing! Don’t be like one of those companies that aspire to be the best in quality, service, pricing, innovation and every other attribute. While this sounds good in theory, life doesn’t work that way. There is a well-known saying in the upper levels of the sailing community: “Will it make […]