SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Discounting

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in terms of marketing. The bulk of the marketing efforts goes to product and promotion before turning to pricing. However, the price is a rather flexible […]

J.Crew’s New Strategy: Slashing Prices | Racked

J.Crew’s New Strategy: Slashing Prices | Racked

Remember when J.Crew was trying to push $500 lace jogging pants, $800 skirts, and $1,900 sweaters? Those days are over. The company is slashing prices in an attempt to tackle slumping sales and counter waning customer interest. Its most recent catalogue explicitly alerts customers to its newly affordable prices. “The perfect dress, the perfect price,” […]

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

If imitation is the sincerest form of flattery, then TJX Companies (NYSE: TJX) is probably smiling at the compliment Macy’s (NYSE: M) is paying. The department store chain has already said it views its off-price rival, not Amazon, as its biggest threat. Macy’s now intends on copying what TJX has achieved with T.J. Maxx and […]

5 Steps to a Smarter Online Pricing Strategy | Total Retail

5 Steps to a Smarter Online Pricing Strategy | Total Retail

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and reaching your goals will be more difficult than necessary. Get it right and you’ll pave a smooth path to success. The internet and smartphones have enabled consumers to easily compare prices across […]

Sainsbury’s and Morrisons continue to battle in the UK supermarket price war | Investomania

Sainsbury’s and Morrisons continue to battle in the UK supermarket price war | Investomania

The first and most obvious reason is that investors, especially long-term buy-and-hold investors, may receive less income for holding Sainsbury’s shares. For many investors, the reason they hold shares is for gradual capital growth and a dividend that could exceed the income return they are able to achieve from a bank account. As far as […]

The Leadership Playbook: Allowing Your Sales Force to Change Your Strategy | The Sales Blog

The Leadership Playbook: Allowing Your Sales Force to Change Your Strategy | The Sales Blog

Sale leaders underestimate just how much impact their sales force can have on the execution of their strategy. If you do not intend to lead with price, competing on price is a change of strategy. “But we are not competing on price,” you say, “We are competing on value.” This may or may not be […]

European Union raises Canada’s ultra-filtered milk pricing strategy as a CETA concern | The Council of Canadians

European Union raises Canada’s ultra-filtered milk pricing strategy as a CETA concern | The Council of Canadians

This issue has also been the subject of tension with the Trump administration. TVOntario explains, “There used to be five different classes of milk under NAFTA, but last year Ontario added a sixth class, plus a new ‘national ingredients strategy’ that lowered the cost for Ontario processors to buy Canadian milk ingredients. Soon other provinces […]

Coles sticks to pricing strategy, but slow progress on Coles Express and Liquor | Australian Food News

Coles sticks to pricing strategy, but slow progress on Coles Express and Liquor | Australian Food News

Coles supermarket has signalled it will continue to invest in its ‘everyday low pricing’ strategy to win over customers. In reporting the financial results for the third quarter of its 2017 financial year, Coles Managing Director, John Durkan, said the supermarket needs to “continue to proactively invest in the customer” to maintain its market position. […]

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

How Sales Can Wield Its Most Effective Weapon: Pricing | Frank Cespedes

Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning Strategy and Sales Pricing builds or destroys value faster than almost any other business action. Warren Buffet said it well: “The single most important decision in evaluating a business is pricing power…And if you have to have a prayer session before raising the […]

What I have to say about Pricing, which is a lot, but bear with me | libdib

What I have to say about Pricing, which is a lot, but bear with me | libdib

Many Makers have been asking us here at LibDib about pricing. They want to know how best to price their products and then submit an offering to restaurants, bars and retailers. My nearly 20 years of experience has given me a little bit of knowledge about what buyers expect when it comes to pricing in […]