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Tag: Discounting

Kroger’s Columbus division drops prices on 3,000 products | Supermarket News

Kroger’s Columbus division drops prices on 3,000 products | Supermarket News

As May rolled into June, Kroger’s Columbus division announced “the largest one-year price investment in the company’s history.” A multimillion dollar campaign, the initiative is “designed to provide customers with more for their grocery dollar, including savings on high-quality, affordable Kroger-brand products,” according to a company press release. The Ohio-based store offers private label products […]

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in terms of marketing. The bulk of the marketing efforts goes to product and promotion before turning to pricing. However, the price is a rather flexible […]

J.Crew’s New Strategy: Slashing Prices | Racked

J.Crew’s New Strategy: Slashing Prices | Racked

Remember when J.Crew was trying to push $500 lace jogging pants, $800 skirts, and $1,900 sweaters? Those days are over. The company is slashing prices in an attempt to tackle slumping sales and counter waning customer interest. Its most recent catalogue explicitly alerts customers to its newly affordable prices. “The perfect dress, the perfect price,” […]

Pokin Around: The wacky world of Walgreens pricing | News-Leader

Pokin Around: The wacky world of Walgreens pricing | News-Leader

I often shop at the Walgreens near my house. And I almost always end up buying twice as much as I really need. You name it: vitamins, Planters cashews, Gatorade, Gummy Bears. When I stroll the aisle of I feel like I’m being celebrated in a ticker-tape parade. Just about every item has a special colorful […]

Is Your Business Unknowingly Engaged in Deceptive Pricing | NCR Silver

Is Your Business Unknowingly Engaged in Deceptive Pricing | NCR Silver

Making comparisons to former prices What the guidelines say: One of the most common ways to advertise discount pricing is to offer a discount based on your own pricing. That’s legitimate, as long as you do it honestly. The former price must be one that the product was actually sold to the public for, and […]

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

Can an Off-Price Strategy Help Macy’s Inc Steal Shopping Dollars From TJX? | Madison

If imitation is the sincerest form of flattery, then TJX Companies (NYSE: TJX) is probably smiling at the compliment Macy’s (NYSE: M) is paying. The department store chain has already said it views its off-price rival, not Amazon, as its biggest threat. Macy’s now intends on copying what TJX has achieved with T.J. Maxx and […]

5 Steps to a Smarter Online Pricing Strategy | Total Retail

5 Steps to a Smarter Online Pricing Strategy | Total Retail

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and reaching your goals will be more difficult than necessary. Get it right and you’ll pave a smooth path to success. The internet and smartphones have enabled consumers to easily compare prices across […]

Sainsbury’s and Morrisons continue to battle in the UK supermarket price war | Investomania

Sainsbury’s and Morrisons continue to battle in the UK supermarket price war | Investomania

The first and most obvious reason is that investors, especially long-term buy-and-hold investors, may receive less income for holding Sainsbury’s shares. For many investors, the reason they hold shares is for gradual capital growth and a dividend that could exceed the income return they are able to achieve from a bank account. As far as […]

The Leadership Playbook: Allowing Your Sales Force to Change Your Strategy | The Sales Blog

The Leadership Playbook: Allowing Your Sales Force to Change Your Strategy | The Sales Blog

Sale leaders underestimate just how much impact their sales force can have on the execution of their strategy. If you do not intend to lead with price, competing on price is a change of strategy. “But we are not competing on price,” you say, “We are competing on value.” This may or may not be […]

European Union raises Canada’s ultra-filtered milk pricing strategy as a CETA concern | The Council of Canadians

European Union raises Canada’s ultra-filtered milk pricing strategy as a CETA concern | The Council of Canadians

This issue has also been the subject of tension with the Trump administration. TVOntario explains, “There used to be five different classes of milk under NAFTA, but last year Ontario added a sixth class, plus a new ‘national ingredients strategy’ that lowered the cost for Ontario processors to buy Canadian milk ingredients. Soon other provinces […]