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Tag: Disney World

Why Shoppers Hate Frequent Price Changes | Psychology Today

Why Shoppers Hate Frequent Price Changes | Psychology Today

Until recently, most businesses changed their prices once or twice a year, usually when they printed new catalogs. As recently as a decade ago, even cutting-edge, upstart online retailers like Amazon didn’t change their prices all that much. In one study, for example, marketing scientists Mark Bergen, Robert Kauffman and Dongwon Lee analyzed book prices […]

Save On Theme Park Admission Tickets | MoneyTips

Save On Theme Park Admission Tickets | MoneyTips

Other parks are inching toward demand pricing as well. Legoland in Florida offers flexible date pricing beginning at $84 but provides a $13 discount for purchasing tickets two to six days in advance. The SeaWorld parks do not have demand pricing across the board but they do offer discounts for low demand days at Discovery […]

Disney demonstrates the definition of pricing power | Business Insider

Disney demonstrates the definition of pricing power | Business Insider

The price of a one-day ticket to Magic Kingdom at Walt Disney World in Orlando was hiked up to $105 back in February. But 3-figure price tag hasn’t stopped people from going there. Quite the opposite, actually. Disney’s Magic Kingdom actually saw an increase in attendance in all of the last five years except 2010 despite the fact […]

The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059 | Art of Value

The Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059 | Art of Value

Joni Newkirk is the founder and CEO of Integrated Insight. She is a former Senior Vice President of Business Insight and Improvement at Disney. She was responsible for anything analytical outside traditional finance. One of the big things was pricing and revenue management for essentially everything Disney sold. They were responsible for forecasting revenue, which included things like daily attendance and a 10-year […]

Is demand pricing coming to Disneyland? | LA Times

Is demand pricing coming to Disneyland? | LA Times

Walt Disney Parks and Resorts may be considering charging more for high-demand days during summer, the Christmas holiday and spring break, and less for off-peak days, a survey the company sent to park visitors suggests. In an online survey sent to annual pass holders, the Walt Disney Co.’s theme park operation sought opinions on a […]

Pricing News Daily > 2/26/15

Pricing News Daily > 2/26/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by:   Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: […]

Theme World: Disney breaks the $100 barrier | Click Orlando

Theme World: Disney breaks the $100 barrier | Click Orlando

Everyone always asks “Why raise the prices? Disney Spokesman Bryan Malenius responds: “A day at a Disney park is unlike any other in the world. And there is strong demand for attractions and entertainment, We continually add new experiences and many of our guests prefer multi-day tickets and annual passes which provide great value and additional savings.” But Annual […]

Pricing News Daily > 2/6/15

Pricing News Daily > 2/6/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]

Pricing News Daily > 2/5/15

Pricing News Daily > 2/5/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Disney ticket prices to increase again in February | Orlando Weekly

Disney ticket prices to increase again in February | Orlando Weekly

According to the theme park blogosphere, Walt Disney World guests should expect to see a small increase in the price of tickets beginning in February. Nobody seems to know exactly what the new price of tickets will be, but the new pricing is expected to be in place mid-month. Read complete article here: Disney ticket […]