Tag: Disneyland

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

Outlets at Shanghai airports, Disneyland move to fair pricing | Easy Branches

MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]

Why Shoppers Hate Frequent Price Changes | Psychology Today

Why Shoppers Hate Frequent Price Changes | Psychology Today

Until recently, most businesses changed their prices once or twice a year, usually when they printed new catalogs. As recently as a decade ago, even cutting-edge, upstart online retailers like Amazon didn’t change their prices all that much. In one study, for example, marketing scientists Mark Bergen, Robert Kauffman and Dongwon Lee analyzed book prices […]

Save On Theme Park Admission Tickets | MoneyTips

Save On Theme Park Admission Tickets | MoneyTips

Other parks are inching toward demand pricing as well. Legoland in Florida offers flexible date pricing beginning at $84 but provides a $13 discount for purchasing tickets two to six days in advance. The SeaWorld parks do not have demand pricing across the board but they do offer discounts for low demand days at Discovery […]

How Disney’s dynamic pricing could benefit some consumers | MarketWatch

How Disney’s dynamic pricing could benefit some consumers | MarketWatch

No one likes price hikes, but in the case of dynamic pricing, demand-based price lifts and dips could give you more bang for your buck. The Wall Street Journal reported that Disney DIS, +0.49%   is considering implementing peak prices when demand is at its highest at its theme parks to help manage overcrowding. The […]

The worst thing about Uber’s predatory surge pricing is that everyone is doing it | The Daily Dot

The worst thing about Uber’s predatory surge pricing is that everyone is doing it | The Daily Dot

Since early 2012, the mobile company Uber—a ridesharing app that helps consumers request cabs and other transportation services with their smartphones—has employed a form of price gouging known as “surge pricing.” The controversial and often costly practice uses an algorithm to increase the price of service during peak hours—when there’s high demand and low supply. […]

What’s the strategy behind the increase? How and why Disneyland looks to balance its crowds with new passes | The Orange County Register

What’s the strategy behind the increase? How and why Disneyland looks to balance its crowds with new passes | The Orange County Register

Effectively, Disney is offering its Premium pass holders a choice: accept a 35 percent price increase to keep coming to parks whenever they want or take a much smaller increase but be blocked out during the holidays. If Disneyland can entice a significant percentage of its Premium pass holders to switch to the Signature and […]

Disneyland annual pass with no blackout days now costs more than $1,000 | LA Times

Disneyland annual pass with no blackout days now costs more than $1,000 | LA Times

As Disneyland ponders how to deal with hordes of visitors during peak seasons, it raised the prices of annual passes on Sunday, introducing one that costs more than $1,000. In the biggest change, Disney stopped selling a pass that let users attend its two Anaheim theme parks any day of the year, replacing it with […]

Disneyland Paris Probed For Charging Brits, Germans More | Fortune

Disneyland Paris Probed For Charging Brits, Germans More | Fortune

The park says no illegal price discrimination has taken place. Following consumer complaints about the amusement park’s price discrepancies, Disneyland Paris is facing an investigation by the European Commission and French authorities. The park has been accused of charging customers more based on their country of origin. The Financial Times reports that French customers paid […]

Is demand pricing coming to Disneyland? | LA Times

Is demand pricing coming to Disneyland? | LA Times

Walt Disney Parks and Resorts may be considering charging more for high-demand days during summer, the Christmas holiday and spring break, and less for off-peak days, a survey the company sent to park visitors suggests. In an online survey sent to annual pass holders, the Walt Disney Co.’s theme park operation sought opinions on a […]

Pricing News Daily > 2/6/15

Pricing News Daily > 2/6/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based […]