Only months before the opening of its $1-billion Star Wars expansion, the Disneyland Resort announced price increases of up to 25% for daily tickets, annual passes and parking. The increases, which took effect Sunday, come less than a year after the resort adopted price hikes of up to 18%. Under the latest increases, the cheapest […]
On Friday, Disney is offering guests a chance to experience Pixar Pier a day before it opens to the public. The catch? Admission is $299 to spend six hours in the land. The Pixar Pier special event allows guests to experience the attractions, sample food from the land, and shop in the many stores, all […]
MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]
Until recently, most businesses changed their prices once or twice a year, usually when they printed new catalogs. As recently as a decade ago, even cutting-edge, upstart online retailers like Amazon didn’t change their prices all that much. In one study, for example, marketing scientists Mark Bergen, Robert Kauffman and Dongwon Lee analyzed book prices […]
Other parks are inching toward demand pricing as well. Legoland in Florida offers flexible date pricing beginning at $84 but provides a $13 discount for purchasing tickets two to six days in advance. The SeaWorld parks do not have demand pricing across the board but they do offer discounts for low demand days at Discovery […]
No one likes price hikes, but in the case of dynamic pricing, demand-based price lifts and dips could give you more bang for your buck. The Wall Street Journal reported that Disney DIS, +0.49% is considering implementing peak prices when demand is at its highest at its theme parks to help manage overcrowding. The […]
Since early 2012, the mobile company Uber—a ridesharing app that helps consumers request cabs and other transportation services with their smartphones—has employed a form of price gouging known as “surge pricing.” The controversial and often costly practice uses an algorithm to increase the price of service during peak hours—when there’s high demand and low supply. […]
Effectively, Disney is offering its Premium pass holders a choice: accept a 35 percent price increase to keep coming to parks whenever they want or take a much smaller increase but be blocked out during the holidays. If Disneyland can entice a significant percentage of its Premium pass holders to switch to the Signature and […]
As Disneyland ponders how to deal with hordes of visitors during peak seasons, it raised the prices of annual passes on Sunday, introducing one that costs more than $1,000. In the biggest change, Disney stopped selling a pass that let users attend its two Anaheim theme parks any day of the year, replacing it with […]
The park says no illegal price discrimination has taken place. Following consumer complaints about the amusement park’s price discrepancies, Disneyland Paris is facing an investigation by the European Commission and French authorities. The park has been accused of charging customers more based on their country of origin. The Financial Times reports that French customers paid […]
This Week in Pricing > 1/19/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: PriceBeam The struggle is real for B2B and B2C Pricing, Marketing, and Finance team leaders to capture fresh, reliable, and actionable Pricing Intelligence data to be able to effectively optimize all prices for all market segments […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: PriceBeam B2B and B2C Pricing, Marketing, and Finance team leaders struggle to capture fresh, reliable, and actionable Willingness-To-Pay Pricing data to be able to effectively optimize all prices for all market segments GLOBALLY. Are you […]
Customer Intelligence Analytics: 10 Mistakes Firm Make | PriceBeam
Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block | AP News
Since 2015, Happy Tax has utilized and advertised upfront and transparent pricing for its assisted CPA prepared tax preparation services. Happy Tax was the first notable national company to introduce this innovative pricing strategy to an industry that historically provided prices to clients after their tax returns were completed. The alleged false and misleading commercial […]
Will Latest Netflix Price Hike Spur Customer Backlash? | Variety
Netflix is rolling out its biggest price increase to date — including hiking the standard HD plan from $10.99 to $12.99 per month — for all subscribers in the U.S. and parts of Latin America. The obvious risk: Some customers will see the higher prices as a reason to bail on Netflix, while there’s also […]
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