Use the Force A brutal summer heatwave and tourism-snuffing political tension have been challenging for Disney, but the House of Mouse also pulled some strings to swap quantity for quality when it comes to revenue-generating guests this summer. Disney raises ticket prices every year, but this has been a rare case with double-digit percentage hikes […]
A rumored media package bundling Hulu, Disney+ and ESPN+ was confirmed today by Disney CEO Bob Iger during the company’s quarterly earnings call. The bundle will be available for purchase on Nov. 12, the same day the Disney+ streaming service launches, and will be priced at $12.99 per month. Rumors of the media bundle first […]
Disneyland ticket prices have skyrocketed more than 5,000% since the Anaheim theme park opened in 1955, according to a new study. A study from the United Kingdom-based Play Like Mum mommy blog looked at the rising costs of admission tickets over the past six decades at Disney theme parks around the world. Disneyland admission cost […]
Differentiation and synergy Disney has been saying the same thing for a while regarding the difference between Disney+ and Hulu. The former be more family friendly, while the latter will have a larger selection of content for mom and dad. There are some reasons to be a little wary of this approach — Netflix doesn’t […]
Disney World guests may be upset over increased ticket prices, but in the eyes of Disney chairman and CEO Bob Iger, the company’s pricing strategy is working. During the earnings call covering Disney’s second quarter of its fiscal year, Iger said the current approach is “really paying off” as the parks add new attractions. “I […]
Only months before the opening of its $1-billion Star Wars expansion, the Disneyland Resort announced price increases of up to 25% for daily tickets, annual passes and parking. The increases, which took effect Sunday, come less than a year after the resort adopted price hikes of up to 18%. Under the latest increases, the cheapest […]
On Friday, Disney is offering guests a chance to experience Pixar Pier a day before it opens to the public. The catch? Admission is $299 to spend six hours in the land. The Pixar Pier special event allows guests to experience the attractions, sample food from the land, and shop in the many stores, all […]
MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]
Until recently, most businesses changed their prices once or twice a year, usually when they printed new catalogs. As recently as a decade ago, even cutting-edge, upstart online retailers like Amazon didn’t change their prices all that much. In one study, for example, marketing scientists Mark Bergen, Robert Kauffman and Dongwon Lee analyzed book prices […]
Other parks are inching toward demand pricing as well. Legoland in Florida offers flexible date pricing beginning at $84 but provides a $13 discount for purchasing tickets two to six days in advance. The SeaWorld parks do not have demand pricing across the board but they do offer discounts for low demand days at Discovery […]
PND is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: Perfect Price The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand […]
Apple Arcade Could Win Customers with Attractive Pricing | Market Realist
Apple’s (AAPL) is rumored to be offering its upcoming gaming subscription service, Apple Arcade, for $4.99 per month. Guilherme Rambo from 9to5Mac revealed the expected price of Apple Arcade based on a promotional message in one of the application programming interfaces used by the Apple Store app. 9to5Mac gained access to a special early access […]
Apple TV+ Cost: Tech Giant Reportedly Eyes $9.99 Price Point | Observer
Timing is everything. On Monday, we explored how we would handle the missing details surrounding Apple’s forthcoming streaming service, Apple TV+, including the still unknown cost and launch date of the platform. Today, we may have been given an answer on the former. Apple is reportedly “weighing” a $9.99 per month cost following a free […]
AT&T brings cable TV prices to online streaming with $135 monthly plan | Ars Technica
AT&T is now charging up to $135 a month for the online video service formerly known as DirecTV Now. DirecTV Now launched in 2016 with plans ranging from $35 to $70 a month for 60 to 120 channels. There have been several price increases and a reduction in the number of channels since, resulting in […]
This Week in Pricing > 8/17/19
TWIP is a digest of pricing focused news, thought leadership, events, training and certification resources for pricing professionals. This Edition is brought to you by: The Perfect Price AI platform makes millions of pricing decisions for forward-thinking companies around the world. Our cloud-based service allows customers to quickly anticipate and react to changes in demand in real-time […]
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