Only months before the opening of its $1-billion Star Wars expansion, the Disneyland Resort announced price increases of up to 25% for daily tickets, annual passes and parking. The increases, which took effect Sunday, come less than a year after the resort adopted price hikes of up to 18%. Under the latest increases, the cheapest […]
On Friday, Disney is offering guests a chance to experience Pixar Pier a day before it opens to the public. The catch? Admission is $299 to spend six hours in the land. The Pixar Pier special event allows guests to experience the attractions, sample food from the land, and shop in the many stores, all […]
MORE than 60 chain stores and restaurants in Shanghai’s two airports and Disneyland on Wednesday vowed to keep prices on par with those in their other outlets in the city, following pressure from Shanghai’s price regulator. The Shanghai Development and Reform Commission said that it had received a great deal of consumer complaints that dining […]
Until recently, most businesses changed their prices once or twice a year, usually when they printed new catalogs. As recently as a decade ago, even cutting-edge, upstart online retailers like Amazon didn’t change their prices all that much. In one study, for example, marketing scientists Mark Bergen, Robert Kauffman and Dongwon Lee analyzed book prices […]
Other parks are inching toward demand pricing as well. Legoland in Florida offers flexible date pricing beginning at $84 but provides a $13 discount for purchasing tickets two to six days in advance. The SeaWorld parks do not have demand pricing across the board but they do offer discounts for low demand days at Discovery […]
No one likes price hikes, but in the case of dynamic pricing, demand-based price lifts and dips could give you more bang for your buck. The Wall Street Journal reported that Disney DIS, +0.49% is considering implementing peak prices when demand is at its highest at its theme parks to help manage overcrowding. The […]
Since early 2012, the mobile company Uber—a ridesharing app that helps consumers request cabs and other transportation services with their smartphones—has employed a form of price gouging known as “surge pricing.” The controversial and often costly practice uses an algorithm to increase the price of service during peak hours—when there’s high demand and low supply. […]
Effectively, Disney is offering its Premium pass holders a choice: accept a 35 percent price increase to keep coming to parks whenever they want or take a much smaller increase but be blocked out during the holidays. If Disneyland can entice a significant percentage of its Premium pass holders to switch to the Signature and […]
As Disneyland ponders how to deal with hordes of visitors during peak seasons, it raised the prices of annual passes on Sunday, introducing one that costs more than $1,000. In the biggest change, Disney stopped selling a pass that let users attend its two Anaheim theme parks any day of the year, replacing it with […]
The park says no illegal price discrimination has taken place. Following consumer complaints about the amusement park’s price discrepancies, Disneyland Paris is facing an investigation by the European Commission and French authorities. The park has been accused of charging customers more based on their country of origin. The Financial Times reports that French customers paid […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
Pricing Educational Events Update > March 2019
Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March – Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]
This Week in Pricing > 3/16/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing […]
Air fares soar as grounding reality kicks in, DGCA to keep tab on prices | The New Indian Express
NEW DELHI: In a big blow to the world’s biggest planemaker, US President Donald Trump on Wednesday announced a plan to ground all Boeing 737 MAX aircraft. “We’re going to be issuing an emergency order of prohibition regarding all flights of the 737 MAX 8 and 737 MAX 9,” Trump told reporters in the White […]
More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it […]
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