Tag: drip pricing

DENNIS ZINK: My two cents on pricing | Herald-Tribune

DENNIS ZINK: My two cents on pricing | Herald-Tribune

According to Wikipedia, pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business’s marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the market-place, competition, […]

Jetstar and Virgin handed penalties for ‘drip pricing’ techniques | The Sydney Morning Herald

Jetstar and Virgin handed penalties for ‘drip pricing’ techniques | The Sydney Morning Herald

The fines, which amount to $200,000 for Virgin and $545,000 for Jetstar, were handed down in the Federal Court on Tuesday, following its finding in November 2015 that their use of “drip pricing” techniques was in contravention of Australian consumer law. “I think this is a very big deal,” said Rod Sims, chairman of the Australian Competition and […]

Booking fees imposed by airlines ruled to be “deceptive” | News.com.au

Booking fees imposed by airlines ruled to be “deceptive” | News.com.au

“The ACCC’s concern with drip pricing has always been to ensure that consumers are not misled and that businesses are not unfairly disadvantaged by misleading practices,” Mr Sims said. “I note that it is encouraging that a number of businesses in the travel, accommodation and ticketing industries have adjusted their online pricing practices to improve […]

Delta CEO says passenger fees here to stay (Video) | 11 Alive

Delta CEO says passenger fees here to stay (Video) | 11 Alive

Liss posed a scenario to the new CEO. “Virtually no domestic passenger, unless just overnight travelers, are going to travel without checking a bag. So it’s almost like an instant gold mine, and don’t you sense out there that customers really resent this type of thing. They are paying it but they are not very happy,” […]

Drip, drip, drip: How Canadians pay fees for everything | Maclean’s

Drip, drip, drip: How Canadians pay fees for everything | Maclean’s

When Xianjun Geng checked into his San Francisco hotel one evening a few years ago, he thought he’d gotten a great deal. He’d booked the room on a discount-hotel website and had driven down the Pacific Coast from Seattle, then his home, to the city by the bay. “It was a fantastic price. I was […]

Pricing News Daily > 12/3/14

Pricing News Daily > 12/3/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to raise the […]

Don’t get trapped by drip pricing tactics | News.com.au

Don’t get trapped by drip pricing tactics | News.com.au

CONSUMERS can easily be lured into paying more than they expect when shopping online through a trend known as drip pricing. From airlines and hotels to concert tickets and car hire, the practice of promoting one price but then slugging you with extra charges later is growing. Our consumer watchdog, the Australian Competition and Consumer […]

Consumer perceived price – Airline lowest price | Kadlekai Ad Reviews

Consumer perceived price – Airline lowest price | Kadlekai Ad Reviews

Price of something can’t be a certain amount of value for everyone. It depends on factors like cognitive reference price, external reference price, and factors like purchase intentions and satisfaction. Consumer perceives reference price as normal, most commonly charged and un-discounted price. Sometimes initial price acts as reference price (an anchor) acting as a cognitive […]