OnDemand WTP Pricing Research

Tag: Dynamic Pricing

Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times

Netflix, streaming services don’t diminish Australian cinemas | Brisbane Times

It was a strong result considering discounting and dynamic pricing – different rates at different times – cut the average ticket price from $14.13 to $13.86. Last month, box office takings had been running 6 per cent up on the previous year but they trailed off without a Star Wars movie over Christmas for the […]

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

Guest Post: Is the Go-Jek-Grab price war already over? | DealStreetAsia

About a month after Go-Jek entered the Singapore market running a “promotion” campaign offering fares about 30-50% cheaper to customers, and attractive drivers incentives, it’s changing gears. It has now introduced dynamic pricing and increased the prices by about 30% for customers. Incentives for drivers have also been cut. As expected, there were howls of […]

What you don’t know about Netflix’s price increase | Perfect Price

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

New York Governor Andrew Cuomo set to propose new congestion pricing plan to fix subways | abc7 NY

New York Governor Andrew Cuomo set to propose new congestion pricing plan to fix subways | abc7 NY

NEW YORK (WABC) — New York Gov. Andrew Cuomo is set to propose a new congestion pricing plan to ease traffic in Midtown Manhattan and help fund the MTA. If the governor gets his way, anyone going south of 60th Street will pay a new toll. Last year’s proposal was $11.52 per trip for cars, […]

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

Uber will start charging London customers an extra 15p/mile this WEEK – here’s why | Mirror Online

It’s the go-to taxi service for many people around the world, but Uber prices are set to increase in London this week. Uber has announced that it is adding 15p/mile onto every trip taken through the app in London. This new fee is part of the Mayor’s Clean Air Plan, and will be added from […]

Personalized marketing will be huge in 2019 | The Next Web

Personalized marketing will be huge in 2019 | The Next Web

What the industry predicted for 2018 2018 was heralded by many as the year when personalization would go mainstream, especially in retail. Salesforce analyzed the shopping activity of 150 million shoppers across millions of websites and identified personalized product recommendations as a key revenue driver in the industry. The assumption was that we’d see unique […]

Turo app lets you rent out your car | CBS News 8

Turo app lets you rent out your car | CBS News 8

Angelina Rich loves to drive her Jeep Wrangler and so do other people. Her Jeep is one of 350,000 cars listed on the app Turo. The app allows users to list their cars or trucks for rent. Customers then log-in and find the ride that fits their taste and trip. For Rich it was a […]

Dynamic Pricing Improves NHL Teams’ Bottom Lines | The Hockey Writers

Dynamic Pricing Improves NHL Teams’ Bottom Lines | The Hockey Writers

Given the NHL’s dependence on ticket sales, individual teams have looked for new sources of ticket revenue to improve their bottom lines. Their answer in recent years has been a concept called dynamic pricing or what some businesses call price optimization. Sources suggest that American Airlines was the first major company to adopt the practice […]

A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY) | Times Union

A whopping 58% of MoviePass users canceled their subscriptions last year, according to a new study (HMNY) | Times Union

2018 was not a good year for MoviePass. After gaining millions of new users to the service starting in August 2017, when the company dropped its monthly price to $9.95 a month to see one movie per day, the movie-ticket subscription startup went into a tailspin in 2018. 2018 saw issues with the app, bad […]

Ticked off! @price gouging | Orlando Sentinel

Ticked off! @price gouging | Orlando Sentinel

My family and I spent a great weekend staying in Central Florida and attending the attractions. When we left to go home I stopped at the gas station on Vineland Road. 12.5 gallons of gas for $75!. The price was posted but I didn’t notice until I finished pumping. Every other gas station I drove […]