OnDemand WTP Pricing Research

Tag: Ebook

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

Rethink your ebook pricing strategy These two graphs show clearly that it may be time for authors to do a rethink on how they price their ebooks for each market. While US ebook buyers appear to accept a wide price range as good buying value, and even increasing substantially at the $10.00 mark, UK ebook […]

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]

Apple piles on Qualcomm, files $1 billion lawsuit over chipset pricing and tactics | disruptive.asia

Apple piles on Qualcomm, files $1 billion lawsuit over chipset pricing and tactics | disruptive.asia

REUTERS – Apple filed a $1 billion lawsuit against supplier Qualcomm on Friday, days after the US government accused the chip maker of resorting to anticompetitive tactics to maintain a monopoly over key semiconductors in mobile phones. Qualcomm is a major supplier to both Apple and Samsung Electronics for modem chips that connect phones to […]

The Impact of Pricing on Book Buying Behavior | Digital Book World

The Impact of Pricing on Book Buying Behavior | Digital Book World

Readers also have many options to pay for books, while avoiding paying full price: they can buy used books, join subscription services, or even get their books as gifts. Hildick-Smith presented a range of interesting market measurements concerning book-buying behavior. Among these statistics, the most eye-opening was that only about one third of the total […]

Pricing your ebook: Is free the new paid? | Nicholas C. Rossis

Pricing your ebook: Is free the new paid? | Nicholas C. Rossis

As we all know, the publishing world is in major upheaval. With ebook prices dropping even for big authors, and so many ebooks available for free, are we witnessing the end of the paid model? And what might replace it? I can see four distinct models emerging from all the chaos. Business as usual I call […]

Magzter’s new pricing strategy a great boon to Indian magazine readers | prMac

Magzter’s new pricing strategy a great boon to Indian magazine readers | prMac

[prMac.com] New York, New York – Magzter, the world’s largest digital magazine newsstand, introduces an all-new exciting pricing strategy for its Indian catalogue of magazines following Apple’s announcement of lower price tiers. Under this new pricing structure, users can purchase their favorite regional magazines starting from INR 10 and enjoy reading them on the web, […]

eBook pricing resembles three dimensional chess | The Idea Logical Company

eBook pricing resembles three dimensional chess | The Idea Logical Company

The fact that this is reducing publisher revenue and each title’s unit sales is concerning. But it is also making it much more difficult to establish new authors at the same time because lots of competing indies are still being launched with low price points that encourage readers to sample them. It is maintained by […]

Book Pricing Strategies to Boost Indie Authors’ Sales | BookWorks

Book Pricing Strategies to Boost Indie Authors’ Sales | BookWorks

Sometimes the simplest thing you can do to give your sales a boost is to play around with book pricing. While completing a book in and of itself is quite an accomplishment, it’s a whole different thing to have a book that actually sells. You may have heard this from other indie authors, or even […]

We Will Pay The Price For Making Books Cheaper | Huffington Post

We Will Pay The Price For Making Books Cheaper | Huffington Post

Much has been written on the Orwellian-sounding Productivity Commissions’ recommendations to remove parallel importation restrictions on books and reduce copyright to cut prices so we can all get cheaper books. Because that’s what Australians really want — cheaper books, not cheaper cars or lower interest rates — what’s important is getting a bloody bargain book. […]

Signaling literary ebook audiences by pricing strategy | liebjabberings

Signaling literary ebook audiences by pricing strategy | liebjabberings

The first problem: literary indie work is a tiny subset of the literary ‘genre,’ (as the Author Earnings report characterizes it), and that is the smallest of genres. Here is the link to the AE graph for genres, from the June 2016 report. The second problem: the literary category is dominated by big publishers (who […]