SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Ecommece

Bricks-and-mortar retailers have the edge over Amazon in final pre-holiday shopping days | MarketWatch

Bricks-and-mortar retailers have the edge over Amazon in final pre-holiday shopping days | MarketWatch

But shipping is not always everything. There are other factors that will drive shoppers to choose one retailer over another. “In the final stretch of holiday shopping, which typically results in a sales peak close to that of [the] Thanksgiving/Black Friday week, consumers will continue to look for deals, but they’re also looking for those […]

Amazon launches Prime Video with 9 original titles from India | Business Standard News

Amazon launches Prime Video with 9 original titles from India | Business Standard News

With this pricing, it is among the cheapest of OTT services in India, along with Zee’s Ditto TV. American peer and global competitor Netflix, which launched in January this year, offers three tiers of membership for Rs 500, 650 and 800 a month. Indian entities Eros Now (Rs 49 and Rs 99 a month) and […]

Amazon slammed for ‘misleading’ pricing by watchdog as it bans listing from its website | The Sun

Amazon slammed for ‘misleading’ pricing by watchdog as it bans listing from its website | The Sun

AMAZON has been slammed by the advertising watchdog for “misleading” savings claims for a product being sold on its website. A listing for self-adhesive enamel dots, which were sold by a third party seller through Amazon’s Marketplace, compared the current price to a recommended retail price – indicating the saving a shopper could make if […]

5 Key Learnings From Analyzing Top Ecommerce Pricing Strategies | Sellbrite

5 Key Learnings From Analyzing Top Ecommerce Pricing Strategies | Sellbrite

When you’re starting an ecommerce business or putting new products in your store, one of the most important things you need to decide on is price. In ecommerce, the right pricing makes all the difference. You can create fantastic products that you know are better than anything else on the market and you can build […]

Press Release: Online retail prices fluctuate up to 18% throughout the week | idealo.co.uk

Press Release: Online retail prices fluctuate up to 18% throughout the week | idealo.co.uk

London, 18th July 2016 – a new study by price comparison site, idealo.co.uk, has revealed that making internet purchases at the start of the week can save consumers up to 18% compared to shopping online at the weekend. The research suggests that a lack of awareness about the highly flexible nature of online prices, and […]

What Amazon Risks by Eliminating List Prices | Harvard Business Review

What Amazon Risks by Eliminating List Prices | Harvard Business Review

Welcome to Amazon’s bold new pricing initiative, which I’m calling the “In Jeff We Trust” strategy. The New York Times recently reported that Amazon is scaling back in mentioning list prices for products it sells. When a list price is not noted, Amazon simply provides the price it is charging. Even on Prime Day, Amazon resisted noting […]

Amazon Prime Day will earn customer trust over low price | Business Insider

Amazon Prime Day will earn customer trust over low price | Business Insider

That’s a huge chunk of sales Amazon’s competitors aren’t getting. But there’s something worse they need to worry about losing: customer trust. According to Boomerang Commerce CEO Guru Hariharan, Prime Day is a “big trust driver” for Amazon because it establishes itself as the low price leader while showing off its dynamic pricing technology, something traditional […]

Defining Your Ecommerce Pricing Strategy in a Post-List Price World | Multi Channel Merchant

Defining Your Ecommerce Pricing Strategy in a Post-List Price World | Multi Channel Merchant

Playing the pricing game Pricing is one of the most difficult issues in online retail because it is a major challenge to keep up with such a fast-moving and dynamic marketplace. If the price is set too high, online shoppers simply jump to another site. Set it too low, and you eat into profits and […]

Pricer’s Points: Does it really matter if Amazon eliminates list prices? | Garth Hoff

Pricer’s Points: Does it really matter if Amazon eliminates list prices? | Garth Hoff

Does it really matter if Amazon eliminates list prices? There have been several recent articles focused on the death of list pricing and/or on how list pricing is so deceptive that it’s useless anyway. Here is my take… 1 – This sounds like an overreaction to lawsuits where sellers are manufacturing list pricing that is […]

The Real Reason Amazon Is Eliminating Inflated List Prices | MONEY

The Real Reason Amazon Is Eliminating Inflated List Prices | MONEY

Many shoppers think list prices are often so inflated that they’re meaningless. Now, as the New York Times reported this weekend, it appears as if the world’s largest e-retailer is inclined to agree—with a new policy that could simultaneously (and conveniently) decrease shopper confusion and increase profits. Amazon.com began winning over shoppers two decades ago […]