SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Ecommerce

Pets at Home – Prioritising pricing | Hargreaves Lansdown

Pets at Home – Prioritising pricing | Hargreaves Lansdown

Another possible explanation is that customers are migrating to online retailers. In the big bad world of the internet, Pets is by no means a big fish and online competitors are much more dangerous than the independent stores the group has made light work of. May’s full year results showed this side of the market […]

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

What You Should Have Asked Your Teachers About Pricing Policies In Marketing | Medium

Pricing is considered one of the four basic elements of the marketing mix, together with product, place, and promotion. It is probably the least attractive element of the four in terms of marketing. The bulk of the marketing efforts goes to product and promotion before turning to pricing. However, the price is a rather flexible […]

Manufacturers Prioritise Direct-to-Consumer eCommerce stores as They Accelerate Their Approach to Selling Online | MilTech

Manufacturers Prioritise Direct-to-Consumer eCommerce stores as They Accelerate Their Approach to Selling Online | MilTech

In addition, there are further challenges of working with Amazon, respondents named three in particular: the ability to manage product reviews, concerns around fulfilment, and the ability to control their own pricing strategy. WBR conducted research with 130 senior decision makers at major manufacturers in Europe and the USA. Survey respondents included; VPs, Heads of […]

Curbs on dynamic pricing on flights from Kerala | The Hindu

Curbs on dynamic pricing on flights from Kerala | The Hindu

The Civil Aviation Ministry has stepped in to curb exorbitant dynamic pricing resorted to by airlines for flights operated to and from the Thiruvananthapuram, Kochi and Calicut international airports to West Asia during the festive season. Responding to the demand of Non-Resident Keralites (NorKs) raised by Chief Minister Pinarayi Vijayan at a meeting of the […]

Funding your startup with the ICO and token crowdsales explosion | CIO

Funding your startup with the ICO and token crowdsales explosion | CIO

Investors are allocating substantial sums to cryptocurrencies. Entrepreneurs would be wise to make themselves aware of the billions being raised in the global ICO (initial coin offering) markets. An ICO is an unregulated means by which a new cryptocurrency venture monetizes its investment. ICOs use dynamic pricing based on real-time supply and demand. The time-based […]

Bad news for Kerala rail passengers: more trains to have dynamic pricing of tatkal tickets | Manorama

Bad news for Kerala rail passengers: more trains to have dynamic pricing of tatkal tickets | Manorama

At present, the base fare for a sleeper vlass ticket in the Veraval Express from Thiruvananthapuram to Veraval is Rs 835, while the tatkal rate is Rs 1,035. If booked under the new premium takal facility, the ticket would cost as much as Rs 2,250, which means the price of a sleeper ticket could be […]

Civil Aviation Ministry puts brakes on dynamic pricing | The Hindu

Civil Aviation Ministry puts brakes on dynamic pricing | The Hindu

The Civil Aviation Ministry has stepped in to curb exorbitant dynamic pricing resorted to by airlines for flights operated to and from the Thiruvananthapuram, Kochi and Calicut international airports to West Asia during the festive season. … “It is a good offer and a positive one,” the Chief Minister responded to the suggestion mooted by […]

VAT may impact price strategy at GCC hotels: report | GulfNews.com

VAT may impact price strategy at GCC hotels: report | GulfNews.com

Hotel operators in the Gulf region may need to modify their room rates and their overall fee strategy starting next year to continue to appeal to consumers following the introduction of Value-Added Tax (VAT). VAT, which will be imposed at a 5 per cent rate starting 2018 across the GCC (Gulf Cooperation Council), has the […]

5 Steps to a Smarter Online Pricing Strategy | Total Retail

5 Steps to a Smarter Online Pricing Strategy | Total Retail

There are few things as important as your pricing strategy. Get it wrong and your business won’t survive. Get it mostly right and reaching your goals will be more difficult than necessary. Get it right and you’ll pave a smooth path to success. The internet and smartphones have enabled consumers to easily compare prices across […]

The hidden sides of ‘dynamic pricing’ for airline tickets | LSE Business Review

The hidden sides of ‘dynamic pricing’ for airline tickets | LSE Business Review

A standard definition of dynamic pricing in airline markets typically focuses on how fares evolve over the booking period that precedes a flight’s take-off. Our research shows that such a definition is lacking because it fails to connect fare changes to some guiding principles of revenue management, defined as the combined methods used by carriers […]