OnDemand WTP Pricing Research

Tag: Ecommerce

Cathay Pacific again accidentally sells first-class tickets for a fraction of the price | ABC News (Australian Broadcasting Corporation)

Cathay Pacific again accidentally sells first-class tickets for a fraction of the price | ABC News (Australian Broadcasting Corporation)

Less than two weeks after a Cathay Pacific ticketing error led to premium seats being sold for economy fares, Cathay Pacific has accidentally sold tickets from Europe to Hong Kong for less than a tenth of their usual prices. The South China Morning Post (SCMP) reported that first-class tickets from Portugal to Hong Kong were […]

How does AI affect dynamic retail pricing? | ITProPortal

How does AI affect dynamic retail pricing? | ITProPortal

Let’s look at the ways that AI and machine learning affect dynamic pricing in the retail industry and how this model differs from personalised pricing. Today’s consumers will be familiar with Uber’s ‘surge’ pricing at rush hour, increased electricity costs during peak usage periods or fluctuations in hotel room rates over the Christmas or summer […]

Cathay Pacific Accidentally Sold $16,000 Seats for $675 | Time

Cathay Pacific Accidentally Sold $16,000 Seats for $675 | Time

All eyes are on Cathay Pacific Airways Ltd. as it decides what to do with the tickets that it appeared to have sold in error at a fraction of their prices. Asia’s biggest international carrier sold business-class tickets from Vietnam to Canada and the U.S. at economy prices earlier this week, according to bloggers. Return […]

Cathay Pacific to honour $16,000 fares sold for $675 | BBC News

Cathay Pacific to honour $16,000 fares sold for $675 | BBC News

Cathay Pacific has said it will honour first-class and business-class tickets that it sold to some lucky passengers for a fraction of the usual price. The Hong Kong-based airline mistakenly sold business-class seats on August flights from Vietnam to New York for about $675 return. Prices on the same route in July and September cost […]

How to improve the B2B buying experience | Digital Commerce 360

How to improve the B2B buying experience | Digital Commerce 360

Simplifying Purchasing Sadly, even a strong sales team and an exceptional omnichannel experience won’t close deals if the buying process itself sucks. There’s no silver bullet here but a host of new technologies offer B2B businesses the opportunity to do better by their customers. One of the most promising is the emergence of chatbots. If […]

E-commerce discounts, pricing difficult to control | DNA India

E-commerce discounts, pricing difficult to control | DNA India

Talk of a possible revival of the e-commerce policy that was earlier scrapped by the government is making rounds in the ministry circles lately. The catch this time around is that the government could be including specific rules and regulations aimed at putting an end to the predatory pricing strategy, heavy discounting and distributing freebies […]

Pricer’s Points: Pricing Talk on LinkedIn

Pricer’s Points: Pricing Talk on LinkedIn

Keep up with the latest pricing news, events, and other resources via LinkedIn here. Find upcoming pricing training events here. The following are a few of our favorite recent pricing shares and discussions on LinkedIn.                

1 in 5 UK retailers think pricing strategy is unimportant | eCommerce News EU

1 in 5 UK retailers think pricing strategy is unimportant | eCommerce News EU

Pricing may be more important than ever before, but in the United Kingdom, many retailers  underestimate the importance of price and simply don’t monitor prices at all. And when they do, they are spending too much time on this. This can be concluded from research done by Omnia Retail. The company surveyed 150 retailers (34% pure […]

Should a Company Reveal Its Cost Structure to Customers? | UCLA Anderson School of Management

Should a Company Reveal Its Cost Structure to Customers? | UCLA Anderson School of Management

For brands these days, millennials are the 500-pound gorilla: They get what they want, and what they want is transparency — about a seller’s supply chains, business practices and environmental impacts. Companies are responding with increased openness with one big exception: their costs. When it comes to disclosing what they pay for raw materials, labor […]

Is Amazon’s algorithm cashing in on the Camp Fire by raising the cost of safety equipment? | WIRED UK

Is Amazon’s algorithm cashing in on the Camp Fire by raising the cost of safety equipment? | WIRED UK

Amazon’s algorithm has allegedly been raising the price of fire safety equipment in response to increased demand during the California wildfires. The practice, known as surge pricing, has caused products including fire extinguishers and escape ladders to fluctuate significantly on Amazon, seemingly as a result of the retailer’s pricing system responding to increased demand. An […]