OnDemand WTP Pricing Research

Tag: Ecommerce

GOQii Sends Legal Notice To Flipkart Over Predatory Pricing | Inc42

GOQii Sends Legal Notice To Flipkart Over Predatory Pricing | Inc42

California and Mumbai-based fitness and wearable startup  GOQii is taking legal action against ecommerce giant Flipkart due to deep discounting of its products which allegedly violate the sales agreement between the companies. GOQii founder Vishal Gondal told ET that the company had an agreement with Flipkart for the sale of its fitness bands. However, the […]

Why The Fed Needs To Pay Attention To The ‘Amazon Effect’ On Online Pricing | Forbes

Why The Fed Needs To Pay Attention To The ‘Amazon Effect’ On Online Pricing | Forbes

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors of these more traditional retailers, according to Alberto Cavallo, the Edgerley Family Associate Professor […]

Is customized pricing more effective than a national strategy? | MultiBriefs

Is customized pricing more effective than a national strategy? | MultiBriefs

Pricing can vary as much as opinions. Sometimes, companies sell identical goods at different prices in different parts of the country. But is this the best approach, or should retailers follow a national pricing strategy? And what factors should be considered when determining a pricing strategy? Location-based pricing is profitable “In theory, it is always […]

The ‘Amazon Effect’ Is Changing Online Price Competition—and the Fed Needs to Pay Attention | HBS Working Knowledge

The ‘Amazon Effect’ Is Changing Online Price Competition—and the Fed Needs to Pay Attention | HBS Working Knowledge

It’s no secret that fierce competition from Amazon puts downward pressure on prices charged by Walmart and other big multichannel retailers for the same items. However, the bigger “Amazon effect” relates not to the prices themselves but to the pricing behaviors of these more traditional retailers, according to Alberto Cavallo, the Edgerley Family Associate Professor […]

Using e-commerce data to build successful pricing strategies |  BizCommunity

Using e-commerce data to build successful pricing strategies | BizCommunity

Euromonitor International’s new report, ‘How to optimise your pricing strategy using e-commerce data’, looks at how building an effective pricing strategy is critical to the successful sales and marketing of any product. According to the company’s research, global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach […]

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers | Columbia Business School

Columbia Business School Research Finds that Customization of Pricing Is Not Always the Best Strategy for Retailers or Consumers | Columbia Business School

NEW YORK, March 21, 2019 /PRNewswire/ — As large retail chains compete with online retailers to maintain their hold on the market, a Columbia Business School study shows that it’s time to stop trying to meet consumers based on their geography. For decades, retailers have employed the strategy of adjusting their pricing store-by-store to match local […]

The Consequences of Amazon’s Pricing Power – Goods & Services | Medium

The Consequences of Amazon’s Pricing Power – Goods & Services | Medium

How Price Anchoring Works Whenever we are presented with a buying opportunity, whether at the grocery store, a restaurant, or shopping for jeans online- our brains have to estimate whether the price of the product (or service) is good or bad. If you’re going out for coffee, for example, and you see that a latte […]

Consumers can outsmart online discount strategies, study finds | St. Louis Post-Dispatch

Consumers can outsmart online discount strategies, study finds | St. Louis Post-Dispatch

Discounts, coupons and limited-time specials are a time-honored way of juicing revenue, but stores don’t always think about their long-term effects. Once customers get hooked on discounts, regular prices lose all credibility. J.C. Penney’s revenue plummeted a few years ago when it tried to wean customers off constant markdowns. In the online world, where a […]

Pressured by Amazon, retailers are experimenting with dynamic pricing | Digiday

Pressured by Amazon, retailers are experimenting with dynamic pricing | Digiday

While customers might expect price consistency when shopping at the same store online or in person, prices are actually varying across channels: A customer shopping on the Target app could arrive in the store just to see the same item selling at a different price. An online Target shopper, meanwhile, could be getting access to […]

Study Reveals Issues with Online Pricing Strategies | ShopSafe

Study Reveals Issues with Online Pricing Strategies | ShopSafe

Research conducted by academics in Bologna has revealed that while safe shopping online can often be the best way for consumers to hunt for a bargain, the rise of AI-controlled pricing systems might make this harder to achieve in the future. Experts warn that algorithms used to balance prices automatically across a number of major […]