Tag: Ecommerce

With Walmart’s imminent entry, Amazon may reset growth and profitability targets | Business Line

With Walmart’s imminent entry, Amazon may reset growth and profitability targets | Business Line

Pricing strategy While Amazon entered the Food & Groceries category four years ago, which it is betting on to make it the daily, weekly, monthly shopping site of choice for Indians who spend a substantial portion of their monthly income on food, groceries and other consumables, it will have to tweak its pricing strategy to […]

Bad Data: An Enterprise-level Threat | InformationWeek

Bad Data: An Enterprise-level Threat | InformationWeek

By using tools to monitor behavior and context around data’s provenance, organizations can mitigate risks and begin to address issues that might be incentivizing deceit in the first place. Individual instances of manipulated data might have minimal impact, but a bevy of deceptions can skew business outcomes. Researchers at the University of Warwick have studied […]

Moving your B2B sales model online? Here’s what you need to consider | ITProPortal

Moving your B2B sales model online? Here’s what you need to consider | ITProPortal

How important is your website in your sales process? If your organisation uses highly customised pricing or you are bound by agreements with distributors, you may use your website as a catalogue of rich product content but don’t allow buyers to purchase goods online. These sites work best as search-engine friendly catalogues used to generate […]

BBB plan: Less inventory on the floor, fewer doors | Home Textiles Today

BBB plan: Less inventory on the floor, fewer doors | Home Textiles Today

Union, N.J. – Shrinking core assortments and applying dynamic pricing to store merchandise are just two of many initiatives Bed Bath & Beyond has planned. Under the new B3 format, Bed Bath & Beyond will take more of its core BBB inventory off the floor to make way for decorative furnishings, in-and-out treasure hunt merchandise, […]

Blockchain-based Airbnb Rival Cuts World Hotel Pricing by 20% | Bitcoinist.com

Blockchain-based Airbnb Rival Cuts World Hotel Pricing by 20% | Bitcoinist.com

Lockchain (LOC) is the only Blockchain company that has been aiming and succeeding at providing people with statistically significant discounts from booking prices. This European company is quickly gaining traction by providing their clients with a workaround for the exorbitant commissions that increase the hotel prices (+20% on average) offered by booking oligopolists such as […]

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

The misconception of fixed-price buying Many advertisers use private marketplaces to curate a group of premium publishers, assuming . they will get priority access to the best inventory. This is not the case anymore. Collapsing publisher waterfalls and competition through header bidding may cause fixed-price deals to compete alongside open-market bids, leaving price and yield […]

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus adverts offering fares “from £1” have been banned by the Advertising Standards Authority, saying “consumers should reasonably be able to expect to find seats at that price”, says iNews. The firm has admitted that on some coaches, only one seat is available at that price. “A new Aberystwyth to Birmingham service” trip with “from […]

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

E-Commerce, as an industry, received a jump start because of the progress made by big data engines in providing critical and focused analytics to retailers. From pricing to customer analytics to machine learning directed marketing campaigns, the solutions are bottomless. To arrive at the solution for all these challenges of online business decision making, there […]

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

How it all started My background is in marketing, I’m an experienced SEO, PPC and affiliate marketer, so naturally, I understand a thing or two about driving traffic and turning it into sales. It felt right to open an eCommerce shop to generate another source of income while keeping my day job as VP of […]

There’s No Such Thing as Giving Too Much Information to Prospective Buyers | Dealer Marketing

There’s No Such Thing as Giving Too Much Information to Prospective Buyers | Dealer Marketing

As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else. They believed that if they […]