OnDemand WTP Pricing Research

Tag: Ecommerce

This $10,000 in Sony Gear Cost $500 Thanks to Amazon’s Glitch | PetaPixel

This $10,000 in Sony Gear Cost $500 Thanks to Amazon’s Glitch | PetaPixel

Amazon sparked a frenzy and made headlines last week after an apparent pricing glitch allowed customers to buy extremely expensive cameras and lenses, including one worth $13,000, for just $94.48 each. Today we have a closer look at how one photographer made out like a bandit. At the time we originally reported on the strange […]

The price of personalisation | ING Think

The price of personalisation | ING Think

Personalised recommendations offered by subscription services are a tool to keep people coming back for more, but the price attached isn’t simply a recurring fee. It’s a handover of data, and attachment issues Subscription-based services have grown in popularity, as much as 100% between 2012 and 2017, according to a 2018 McKinsey survey. Regardless of whether […]

Your Guide to Perfectly Pricing a Product | Business 2 Community

Your Guide to Perfectly Pricing a Product | Business 2 Community

Knowing how to price a product perfectly is essential. It’s vital to ensure you are not overcharging your way out of the market or undercharging your way into your profit margins. Yet, despite how important it is to get the pricing right, it’s surprising how many online store owners wing it. If you’re just copying […]

How is MAP Pricing enforcement easy for business? | CustomerThink

How is MAP Pricing enforcement easy for business? | CustomerThink

Every business used to safeguard their brands because they need the protection of all sizes. To avoid this issue, implementing map enforcement is the best techniques to carry out everywhere. It is nothing, but it carries out advertising price policy and set by minimum range. Based on the plans, it would establish to declare minimum […]

5 Questions to Consider When Pricing Smart Products | Harvard Business Review

5 Questions to Consider When Pricing Smart Products | Harvard Business Review

Imagine you are the CEO of an oral care company and you have been selling a product called the Power Brush 2000, a good electric toothbrush. Your revenue model was likely focused on profiting from selling the toothbrush with some creative pricing coming from the replacement heads (a typical “razor-razorblade” model perhaps with a subscription […]

Smart Strategies for Pricing Products in Your E-Commerce Store | AllBusiness

Smart Strategies for Pricing Products in Your E-Commerce Store | AllBusiness

Retail is easy to describe. A company buys a product. They sell it for more than they paid. The difference is their profit. In reality, retail is complicated because everyone involved seeks to maximize the difference between a product’s value and what they pay for it. Manufacturers want to sell for as much as possible. Customers […]

Amazon Threat to FedEx Is No Longer ‘Fantastical’ | The Washington Post

Amazon Threat to FedEx Is No Longer ‘Fantastical’ | The Washington Post

FedEx Corp. may finally be waking up to the threat Amazon.com Inc. poses to its business model. The logistics company is offering big discounts to help fill the planes in its Express delivery network with more e-commerce shipments, according to the Wall Street Journal, which cited people familiar with the matter. The deals are being […]

Selling fast: the hidden world of online pricing | RTE

Selling fast: the hidden world of online pricing | RTE

CNBC explainer on how airlines price tickets Bait and switch One of the oldest tactics in pricing practice, the bait and switch approach is very effective online. Online sellers can offer a wide range of prices across any category, to make it inviting to prospects to come in and browse. Once engaged, customers often find that the […]

Amazon shows a 43% price difference in the same item shipped to the same address, but to a different account | Boing Boing

Amazon shows a 43% price difference in the same item shipped to the same address, but to a different account | Boing Boing

Internet Archive founder Brewster Kahle (who also founded the company Alexa, now an Amazon division) ordered a pack of Sharpies from Amazon using the Internet Archive’s business account, then, minutes later, ordered another pa ck using his personal account, both to be delivered to the Internet Archive: the order for the Internet Archive was priced […]

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing | Cult of Mac

Today in Apple history: Eddy Cue takes the stand to defend iBooks pricing | Cult of Mac

History of the iBooks lawsuit Filed in April 2012, The United States of America v. Apple Inc. antitrust case alleged that Apple conspired with five book publishers to raise and fix the price of e-books. The publishers included Hachette Book Group, HarperCollins, Macmillan Publishers, Penguin and Simon & Schuster. All five settled their claims outside […]