Tag: Ecommerce

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

Fixed-Price Buying Prevents Marketers From Unlocking The Power Of Their Data | AdExchanger

The misconception of fixed-price buying Many advertisers use private marketplaces to curate a group of premium publishers, assuming . they will get priority access to the best inventory. This is not the case anymore. Collapsing publisher waterfalls and competition through header bidding may cause fixed-price deals to compete alongside open-market bids, leaving price and yield […]

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus banned from advertising ‘from £1’ seats | The Week UK

Megabus adverts offering fares “from £1” have been banned by the Advertising Standards Authority, saying “consumers should reasonably be able to expect to find seats at that price”, says iNews. The firm has admitted that on some coaches, only one seat is available at that price. “A new Aberystwyth to Birmingham service” trip with “from […]

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

Big Data in E-Commerce: Trends, Personalisation and Beyond | BBN Times

E-Commerce, as an industry, received a jump start because of the progress made by big data engines in providing critical and focused analytics to retailers. From pricing to customer analytics to machine learning directed marketing campaigns, the solutions are bottomless. To arrive at the solution for all these challenges of online business decision making, there […]

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

The One Scraping Hack That Saved My eCommerce Business | Business 2 Community

How it all started My background is in marketing, I’m an experienced SEO, PPC and affiliate marketer, so naturally, I understand a thing or two about driving traffic and turning it into sales. It felt right to open an eCommerce shop to generate another source of income while keeping my day job as VP of […]

There’s No Such Thing as Giving Too Much Information to Prospective Buyers | Dealer Marketing

There’s No Such Thing as Giving Too Much Information to Prospective Buyers | Dealer Marketing

As an industry, we’re finally getting it. We’re realizing that when it comes to selling cars, there’s no such thing as too much information. Traditionally, dealers trained salespeople to withhold information from car shoppers because they believed that if they gave that information out, the shopper would go somewhere else. They believed that if they […]

Five Great Ways To Order Groceries From Your Couch | Washingtonian

Five Great Ways To Order Groceries From Your Couch | Washingtonian

The Kind Where Several Stores Go to You FreshDirect and AmazonFresh are like Peapod in that they deliver all manner of groceries, but they source items from different purveyors. FreshDirect’s emphasis is on fresh—as in produce, eggs, and the like. Delivery costs $7.99. Amazon­Fresh wins raves for customer service and selection, including Whole Foods fare. It charges $14.99 […]

Walmart and Uber Team Up to Take on Amazon | Nasdaq.com

Walmart and Uber Team Up to Take on Amazon | Nasdaq.com

Walmart’s approach vs. Amazon’s: speed vs. control The biggest advantage of Walmart’s plan to outsource the crucial last-mile delivery to Uber and Lyft is that it’s fast and cheap. In the short run, this will allow the company to quickly scale, which is apparent when compared to Amazon’s Whole Food pilot delivery service. As previously […]

AI Is Fast Disrupting The Travel Industry. Here’s How. | Analytics India

AI Is Fast Disrupting The Travel Industry. Here’s How. | Analytics India

Dynamic Pricing And Forecasting This point ties in with recommendation. While OTAs make recommendations based on various factors, the most important factor is affordability. To keep a track of these changing prices and suggest the best price to a customer, AI can come handy. It forecasts where travellers would want to go and accordingly present […]

How to Use Customer Groups in Your Pricing Strategy | Mageworx

How to Use Customer Groups in Your Pricing Strategy | Mageworx

‘Price doesn’t matter!’ You can hear merchants saying this every now and then. Not that I disagree, but price does make or break a sale. Despite all the behavioral economics studies & pricing psychology proving otherwise, this is just common sense. Recent data by Radial proves that 60% of shoppers find purchasing items at the […]

Dubai to launch blockchain-based solution for travel industry | EconoTimes

Dubai to launch blockchain-based solution for travel industry | EconoTimes

Dubai Tourism (DTCM) has announced its plans to launch a blockchain-based virtual market system for the travel industry. Part of Dubai’s 10X initiative, the initiative is aimed at democratizing travel through the use of cutting-edge technologies. It will enable Dubai to enhance distribution of its tourism inventory through a future-proofed virtual B2B (business-to-business) marketplace for […]