Tag: EDLP

Express May Be Getting Back on Track | Bloomberg Gadfly

Express May Be Getting Back on Track | Bloomberg Gadfly

For several quarters, Express had been bemoaning that margins were being squeezed when it had to resort to promotions or markdowns to make sales. But this was a concerning excuse, because shoppers had been demanding a steady stream of these discounts for years now. If Express hadn’t reconsidered its pricing strategy accordingly, that suggested the […]

Inside Backstage, Macy’s off-price Hail Mary | Retail Dive

Inside Backstage, Macy’s off-price Hail Mary | Retail Dive

For frequent off-price shoppers, there’s nothing alien at all about the Backstage concept. The prices, layouts and assortment doesn’t differ that much from existing players. And that’s likely no accident. Off-price sellers have been on a hot streak for years as department stores contend with weak mall traffic, the expansion of e-commerce, changes in consumer […]

10 Tips From Power Tool Masters | Hardware Retailing

10 Tips From Power Tool Masters | Hardware Retailing

Tip 2—Build a reputation for low prices. Go with low prices—that’s the reason Andrews is able to pull in such high sales numbers during his annual tool sale. He’s willing to lose margin dollars and sell his tools below big-box prices just so he can get customers in the door. “I’m selling these tools cheaper […]

New Transatlantic Low-Fare Airline Debuts with Cheap Flights to Europe | SmarterTravel

New Transatlantic Low-Fare Airline Debuts with Cheap Flights to Europe | SmarterTravel

The new transatlantic low-fare line, Level, has started flying from its Barcelona base to Los Angeles and Oakland. This summer, it operates three times a week from Oakland and twice from Los Angeles. Schedules follow the usual pattern: overnight to Europe, daytime return. The pricing strategy seems to be emulating Norwegian: a base fare that […]

Amazon lowers free shipping minimum again, escalating price war with Wal-Mart | Retail Dive

Amazon lowers free shipping minimum again, escalating price war with Wal-Mart | Retail Dive

Enter Wal-Mart, which since its $3.3 billion acquisition of Jet last year and the hire of Jet founder Marc Lore appears to believe that Amazon’s emphasis on Prime has left a segment of e-commerce to be disrupted. In an interview with Retail Dive earlier this year, Keith Anderson, vice president of strategy and insights at […]

A new price-led banner brand launches | The Shout

A new price-led banner brand launches | The Shout

Independent Liquor Retailers (ILR) has launched Liquor Boss, a new sub-banner set to lead with an aggressive pricing strategy. ILR General Manager Corey Leeson said the launch of the new brand is part of a reinvigorated channel strategy. “It’s sort of setting that ultimate group up for the future and acting a bit like a […]

Impact Of Pricing War On Wal-Mart – Wal-Mart Stores, Inc. | Seeking Alpha

Impact Of Pricing War On Wal-Mart – Wal-Mart Stores, Inc. | Seeking Alpha

Wal-Mart (NYSE:WMT) is making additional investments in its pricing strategy to ensure it remains the most affordable retailer within the U.S. A recent price comparison by Reuters in five cities for a basket of 15 items showed Wal-Mart offering the goods at 5% to 10% cheaper than Aldi. Wal-Mart’s new pricing strategy is being used […]

J C Penney Company Inc (JCP): Data is Key to the New Pricing Algorithm | Smart Stock News

J C Penney Company Inc (JCP): Data is Key to the New Pricing Algorithm | Smart Stock News

Management is overhauling its merchandising approach by editing out brands/styles, investing in speed, building out its plus-size business and shifting mix towards casual/athletic … JCP’s new pricing strategy cuts across initial markups, coupons and clearance and should benefit sales/GM as it relies more on data to drive its pricing and couponing decisions. The company has […]

A Strategic Mistake That Still Haunts JC Penney | Forbes

A Strategic Mistake That Still Haunts JC Penney | Forbes

Apparently, J. C. Penney’s strategic mistake came from a misunderstanding of a crucial difference between retail stores and Apple stores: Hype! Apple’s Word-of-Mouth (WOM) and buzz marketing machine — and unique products — already hype its customers. They know what they want; they don’t need conventional sales promotions to be lured to the stores. But retailers like JC Penney don’t […]

Rollback: Wal-Mart to focus more on everyday low pricing initiative | The Globe and Mail

Rollback: Wal-Mart to focus more on everyday low pricing initiative | The Globe and Mail

Wal-Mart Canada Corp. is going back to the future in its discount-pricing practices. The retailer is focusing more than ever on so-called everyday low pricing (EDLP), which was a foundation of its low-cost business model. In past years, it occasionally drifted to shaving weekly prices on a short-term basis and then raising them again, as […]