OnDemand WTP Pricing Research

Tag: Equipment Rental Pricing

Herc Rental’s Rental Revenue Grows 16.2 Percent in the Fourth Quarter | Rental Equipment Register

Herc Rental’s Rental Revenue Grows 16.2 Percent in the Fourth Quarter | Rental Equipment Register

Herc Holdings reported fourth quarter equipment rental revenue of $414.5 million compared to $356.7 million in the fourth quarter of 2016, a 16.2-percent increase. Total revenue was $491.7 million, up from $405.2 million a year ago, a 21.3-percent hike. Herc reported net income of $214.3 million in the fourth quarter compared with a net loss […]

Why Rational Pricing is a Win-Win-Win in the Equipment Rental Industry | The Zilliant Blog

Why Rational Pricing is a Win-Win-Win in the Equipment Rental Industry | The Zilliant Blog

A fundamental change in how rental rates are set and communicated to customers is long overdue for many companies in the equipment rental industry. As it is with so many business practices, there’s simply a better way to do things. Why? In short, complexity and a lack of transparency are actually harming rental duration, revenue […]