Tag: eye-tracking technology

Pricer’s Points: The “C” in B2B Pricing Research | Jose Mendoza

Pricer’s Points: The “C” in B2B Pricing Research | Jose Mendoza

There have been different traditional approaches to B2B pricing research, most of them centered in the estimation of value-based pricing and willingness to pay (WTP). According to Hinterhuber (2004), this area has been neglected with few studies on the topic of B2B pricing research. This view is supported by Cressman (2013) who argues that there […]

Pricer’s Points: Now You See Me | Jose Mendoza

Pricer’s Points: Now You See Me | Jose Mendoza

According to Bernard (2013), prices might not be only mentally stored as a number but also as an image or even as an association related to a brand or to a perception of quality. More, Grewal et al. (2014) presented an interesting study on the effect of semantic price cues that suggest that consumers might […]

Pricing News Daily > 3/2/15

Pricing News Daily > 3/2/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, […]

Pricer’s Points: Eye-Tracking for Pricing and Brand Innovation | Jose Mendoza

Pricer’s Points: Eye-Tracking for Pricing and Brand Innovation | Jose Mendoza

The latter is somewhat novel as the current research on pricing and eye-tracking technologies is been restricted to a closed environment (i.e. a research lab) but with the potential of extending this research on pricing to the field. The study by Gidlöf et al. (2013) presented differences among the search and decision making behavior. Holmqvist […]