Tag: Facebook

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]

Facebook, Google ad metrics show shifts in pricing power: column | USA Today

Facebook, Google ad metrics show shifts in pricing power: column | USA Today

Facebook’s latest financial results showed that its online advertising business still has one big advantage over that of rival Google: rising prices. That pricing power is one reason Facebook’s sales are rising much faster and its profit margins are fatter than its larger competitor. In the March quarter, Facebook’s average price per ad rose 5% […]

Why Facebook’s New Pricing Could Lift Brand Spend and Improve Ad Creative | Adweek

Why Facebook’s New Pricing Could Lift Brand Spend and Improve Ad Creative | Adweek

Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the “like” or “share” buttons. Indeed, advertisers, if they choose, can now select buying options so they will only be charged for promos when clicks include website visits, […]

Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers | WSJ

Facebook Changes Up Its Video Ad Pricing After Complaints From Marketers | WSJ

Facebook Inc. on Tuesday announced a new pricing option for video ads, after marketers raised concerns that the company has been charging for ads that were barely viewed by users. The social networking giant said it will now give advertisers the option of paying for video ads only when they are viewed for at least […]

Pricing News Daily > 3/3/15

Pricing News Daily > 3/3/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Asia Pricing Professionals Asia Pricing Professionals (APP) is a not-for-profit community of pricing management practitioners. Our key objective is to […]

Wake-Up Call from Facebook: TV Ad Pricing Needs to Change | Advertising Age

Wake-Up Call from Facebook: TV Ad Pricing Needs to Change | Advertising Age

A new pricing system for TV commercials, based on the quality of ads as decided by viewers, is inevitable. If the internet has taught us one thing, it is that content is king — and a third of all content on TV is commercials. That a new pricing system is good in the long run […]

Pricing News Daily > 2/12/15

Pricing News Daily > 2/12/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Facebook adds Craigslist-like features for buying and selling | Mashable

Facebook adds Craigslist-like features for buying and selling | Mashable

Facebook has started rolling out new ways for people to buy and sell things on the platform. As an alternative to services like Craigslist or eBay, Facebook users sometimes turn to Facebook Groups to make purchases. Previously, however, this was mostly done informally. … Facebook users can now select a “sell” button instead of “post” […]