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Tag: false advertising

Misleading Pricing and False Advertising: A New Trend in Retail | The Fashion Law

Misleading Pricing and False Advertising: A New Trend in Retail | The Fashion Law

Retailers that advertise sale prices in comparison with regular prices in California should ensure that the products were actually offered for purchase at those regular prices within the preceding three months, in order to avoid potential litigation. Los Angeles prosecutors have initiated lawsuits against J.C. Penney, Sears, Kohl’s and Macy’s for allegedly failing to do […]

Pricing News Daily > 3/13/15

Pricing News Daily > 3/13/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training […]

DirecTV charged with false advertising | CNN Money

DirecTV charged with false advertising | CNN Money

The FTC has charged DirecTV with fraud, claiming that it misled customers with its popular 12-month discount package. The satellite company advertises a 12-month plan for as little as $19.95, but fails to make it clear that a two-year contract is required, according to the Federal Trade Commission. That means customers are getting stuck with […]