Tag: fast food pricing

McDonald’s returns to value pricing with $1 $2 $3 Dollar Menu | CNN Money

McDonald’s returns to value pricing with $1 $2 $3 Dollar Menu | CNN Money

McDonald’s is bringing back its legendary Dollar Menu … sort of. The fast food giant is rolling out a new menu that includes $1 items, but unlike the popular Dollar Menu that it tweaked out of existence years ago, this one includes more costly items as well. The name speaks for itself. The new menu, […]

Fast-food war: fight for customers driving down prices | NZ Herald

Fast-food war: fight for customers driving down prices | NZ Herald

The fight for customers is driving fast-food prices lower, but industry associations say it is unsustainable. Burger King is currently offering a 9-pack of chicken nuggets for $2.95 and a cheeseburger ‘Stunner Meal’ for $5, while competitor McDonald’s offers a cheeseburger and chips option for $4, and KFC a $3.90 snack box. First Retail Group […]

McDonald’s is Bringing Back the Value Menu – What it Means for Sales Strategy | CustomerThink

McDonald’s is Bringing Back the Value Menu – What it Means for Sales Strategy | CustomerThink

McDonald’s recently announced that they are bringing back their “Value Menu” in 2018. Formerly known as the “Dollar Menu,” McDonald’s is trying to offer a wider selection of low priced items to deliver everyday value prices to their customers. The former Dollar Menu was popular with customers but many McDonald’s restaurant franchise owners complained that the […]

McDonald’s rebounds with Easterbrook’s low-price McPick strategy | Crain’s Chicago Business

McDonald’s rebounds with Easterbrook’s low-price McPick strategy | Crain’s Chicago Business

Sounds a lot like the formula behind McDonald’s last great turnaround. Its Dollar Menu lifted the chain out of a slump in the early 2000s and enabled the Oak Brook company to outpace rivals in comparable-store sales from 2004 through 2011. Along the way, McDonald’s trotted out salads and other healthier menu offerings, as well […]

For McDonald’s, tax-inclusive prices have worked well: Seema Arora Nambiar | DNA India

For McDonald’s, tax-inclusive prices have worked well: Seema Arora Nambiar | DNA India

How is the tax-inclusive pricing strategy post the implementation of goods and services tax (GST) working for your restaurants? Consumers’ response has been very encouraging and they are liking the fact that they are paying the same price that is showing on the menu. It was a brave move and we were debating whether to […]

Reports of a McDonald’s price rise send customers in a spin: Has the fast food chain made a hash of its communication? | SmartCompany

Reports of a McDonald’s price rise send customers in a spin: Has the fast food chain made a hash of its communication? | SmartCompany

McDonald’s customers have been left in a spin by reports overnight that the price of a humble hash brown has increased to $2.20 across the country, and while some potato lovers insist they’ve always paid more than $2 for the treat, the news has sparked anger from customers across the nation. According to The Daily […]

Maximizing revenue: Pricing lessons from South Florida’s best value meal | Miami Herald

Maximizing revenue: Pricing lessons from South Florida’s best value meal | Miami Herald

You might not have given it much thought, but odds are you’re part of a company’s smart bundled pricing strategy. I know I am. I really wanted blind spot detection in my new Subaru, so I bought that option as part of a bundle that included pre-collision braking, lane sway warning and adaptive cruise control. […]

McDonald’s Starts a Price War It Can Only Lose | The Motley Fool

McDonald’s Starts a Price War It Can Only Lose | The Motley Fool

It’s going to get a lot cheaper to get your drink on at McDonald’s (NYSE:MCD). Bloomberg is reporting that the chain is gearing up for a springtime promotion where it slashes prices on some of its more popular beverages. Soft drinks of any size will sell for $1 come April. McCafe beverages — including smoothies, frappes, […]

Restaurant Owners: How to Master your Menu Pricing | Primary Target Media

Restaurant Owners: How to Master your Menu Pricing | Primary Target Media

Whether you’re just opening your new restaurant, or you’re a seasoned restauranteur, the importance of menu item pricing is critical to the success of your business. When determining the pricing of a new menu item, or reassessing the pricing of your existing menu items, it’s imperative to not rely solely on one price-setting method to […]

Sagging sales challenge Tampa-based Bloomin’ Brands to reboot Outback Steakhouse and other chains | Tampa Bay Times

Sagging sales challenge Tampa-based Bloomin’ Brands to reboot Outback Steakhouse and other chains | Tampa Bay Times

Bloomin’ Brands, the Tampa restaurant chain giant that runs Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill and Fleming’s, on Friday reported a quartet of woes. In addition to an unexpected second-quarter earnings loss, revenues dropped, its stock price fell more than 5 percent to end the week, and the company lowered its forecast for its […]