OnDemand WTP Pricing Research

Tag: fast food pricing

We let sandwich prices get out of control (part 1) | Medium Rare

We let sandwich prices get out of control (part 1) | Medium Rare

Five. Five dollar. Five dollar footlong. Those Subway commercials took the country by storm, but what we didn’t understand–at least not at the moment–was just how important this pricing strategy was for the future of all sandwiches. This wasn’t a simple gimmick. This wasn’t just a ploy for Subway to boost their annual sales. No, Subway […]

Dynamic Pricing for Airport Parking | Perfect Price

Dynamic Pricing for Airport Parking | Perfect Price

Even with passenger volumes rising, ride-sharing is hitting airports where it hurts – parking revenue. Traditionally the top revenue source for airports, parking revenue cannot be replaced by $1 or $2 fees from ride-share companies like Uber and Lyft. This article explores how leveraging the same dynamic pricing technology used by ride-sharing companies can help […]

McDonald’s plan to put “supersized” data to action | Perfect Price

McDonald’s plan to put “supersized” data to action | Perfect Price

McDonald’s recent acquisition of the Tel Aviv-based AI startup, Dynamic Yield, is an exciting move, demonstrating that the 63-year old fast-food chain is looking for ways to stay competitive. Like many large enterprises, McDonald’s has long recognized the value in data, collecting large amounts of data on everything from tractions to customer behavior. However, data […]

Pricing Strategies Should Endure, Individual Prices Should Not | Strategic Pricing Solutions

Pricing Strategies Should Endure, Individual Prices Should Not | Strategic Pricing Solutions

Five, five, five-dollar footlong.  Who doesn’t remember that jingle?  During the last recession, Subway announced their promotion for footlong subs priced at $5.00.  Now, nearly 10 years after they introduced it, Subway has ended $5.00 pricing on the big sandwiches.  It is about time!  It is also a good reminder that although we want pricing […]

RIP: Subway’s $5 foot-long sandwich deal is no more | The Washington Post

RIP: Subway’s $5 foot-long sandwich deal is no more | The Washington Post

Fast-forward to today: The $5 foot-long as the world knows it is no more. In an interview with USA Today, Subway CEO Trevor Haynes revealed that the company will no longer require franchisees to run the special. In recent years, the promotion had become a contentious point among store owners, some of whom felt the deal did […]

Subway, Little Caesars, KFC know what you don’t: $5 is a magic price | USA Today

Subway, Little Caesars, KFC know what you don’t: $5 is a magic price | USA Today

So he heads to Taco Bell where, for a mere $5, he can load up on one of the chain’s meal deals. On a budget, his $5 haul usually serves as dinner, but occasionally, he’ll save some of the food for the following day. “Value is important; it keeps me coming back,” Jones said. In the fast-food […]

McDonald’s Says Goodbye Cashiers, Hello Kiosks | Forbes

McDonald’s Says Goodbye Cashiers, Hello Kiosks | Forbes

My concern about this is personal. Without my opportunity to start as a grill man, I would have never ended up running one of largest fast food chains in the world. I started working at McDonald’s making the minimum wage of 85 cents an hour. I worked hard and earned a promotion to restaurant manager […]

What higher wages means for Domino’s and McDonald’s | Arizona’s Family

What higher wages means for Domino’s and McDonald’s | Arizona’s Family

NEW YORK (CNNMoney) — Americans are finally getting paid more – and that’s creating challenges for nearly all of your favorite restaurants. Labor expenses make up an average of 25% to 30% of restaurants’ sales. Rising wages are forcing fast food and quick-service chains, including Olive Garden, LongHorn Steakhouse, Domino’s, Wendy’s, Jack in the Box, […]

McDonald’s Has Finally Solved the Value Menu Equation | The Motley Fool

McDonald’s Has Finally Solved the Value Menu Equation | The Motley Fool

Back when McDonald’s (NYSE:MCD) began offering its Dollar Menu, franchisees complained that it drove down their margins. The problem was that the menu offered extensive $1 choices that made it too easy for customers to construct a full meal from it for just a few bucks. Now, after multiple tries, it appears the fast-food chain […]

Your McDonald’s Experience Is About to Change | The Motley Fool

Your McDonald’s Experience Is About to Change | The Motley Fool

What else is McDonald’s doing? The company has also made some changes to its menu. This includes cooked-to-order Quarter Pounder hamburgers made with fresh beef. It has also revamped its menu, which CFO Kevin Ozan credited for part of the chain’s 2.9% increase in U.S. comparable-store sales in the quarter. “Sales were fueled by higher […]