SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: fixed pricing

Reimagining Value(s)-based Pricing | Medium

Reimagining Value(s)-based Pricing | Medium

Yet in the spirit of our “Breaking Bad”-culture, we’ve almost done the direct opposite of all of those things. And a big component of this, has been the way we’ve set up the pricing for Conversio. If you consider that we operate in the “email marketing” or “marketing automation” space, we actually have many companies […]

Does Online Shopping Mean the End of Fixed Prices? | Fortune.com

Does Online Shopping Mean the End of Fixed Prices? | Fortune.com

In a week with the usual litany of bad news for brick-and-mortar retailers, The Atlantic offers an in-depth look at one of online sellers’ biggest advantages—data-driven dynamic pricing. It’s a tactic familiar to anyone who has watched items in their Amazon basket change price over the course of a day (or an hour)—but traditional retailers […]

Pay what you want – a product pricing experiment | London Business School

Pay what you want – a product pricing experiment | London Business School

Pay what you want for blood tests “I had read an article about new types of pricing models and how they might influence companies, especially in the digital world,” explains Roche’s Jan Schreiber. And around the same time, I had a discussion with a colleague about a diagnostic product they wanted to launch in Germany, […]

When Does Pay What You Want Pricing Work? | Psychology Today

When Does Pay What You Want Pricing Work? | Psychology Today

I am sure that at one time or another, many marketers have considered using a Pay What You Want (PWYW) pricing scheme to sell their products. On the face of it, it seems such an alluring idea, predicated on human decency and reciprocity. PWYW pricing is simple. Provide a good-quality product to customers, let them […]

How shelf-edge technology will transform retail | Digital Signage Today

How shelf-edge technology will transform retail | Digital Signage Today

Despite 76 percent of purchase decisions (and 60 percent of brand ‘switch’ decisions) being made impulsively at the shelf-edge, the power of the shelf-edge as a premium marketing tool can sometimes be underestimated. Traditionally, static shelf-edges with paper-printed labels have been used only to fulfill one purpose – to inform customers of the price of goods. […]

Pricing professional services, again | Agile

Pricing professional services, again | Agile

Here’s a bit of the note I got recently from a blog reader: I’m planning to start doing consulting and projects of seismic interpretation and prospect generations but I don’t know what’s a fair price to charge for services. I sure there’re many of factors. I was wondering if you can share some tips on […]

An Argument Against “Pay What You Want” Pricing | Music Clout

An Argument Against “Pay What You Want” Pricing | Music Clout

Lady Gaga shot to the top of the sales charts upon the release of her last album, in part because it was deeply discounted on Amazon. Radiohead pioneered the “pay what you want” approach, with most downloaders opting to pay nothing at all. Last week I asked my fans which pricing model they prefer, and received dozens of […]

Bottom Dollar Effect And Financial Advisor Business Models | Nerd’s Eye View

Bottom Dollar Effect And Financial Advisor Business Models | Nerd’s Eye View

EXECUTIVE SUMMARY As financial advisors, we’re well aware that behavioral biases influence our clients’ decision making. However, it’s sometimes easy to forget that biases influence the consumption of financial planning services as well, which may have an impact on client satisfaction, retention, and our ability to grow and sustain our business. In this guest post, Derek […]

Self-Service Sales or Value-Based Pricing – It’s Still About the Experience | MarTech

Self-Service Sales or Value-Based Pricing – It’s Still About the Experience | MarTech

Public Pricing versus Value-Based Pricing The conversation turned to a discussion on public pricing and self-service sales versus outbound sales and value-based pricing. Having worked at SaaS with both models, I shared my experience with each. I also encouraged the table to download and read Freshbook’s Mike McDerment’s ebook, Breaking the Time Barrier (it’s free). […]

A ‘discount store’ where everything costs £1,000 is set to open in London | Business Insider

A ‘discount store’ where everything costs £1,000 is set to open in London | Business Insider

A ‘discount store’ selling luxury jewellery, watches and fashion for the fixed price of £1,000 is due to open its doors in Mayfair. The £1,000 shop is a luxury take on the pound shop model, and will stock brand-name luxury items at an exclusively discounted, fixed price. The price tag is a considerable step up […]