OnDemand WTP Pricing Research

Tag: framed prices

4 Powerful Pricing Strategies That Have Nothing to Do With Discounts | HubSpot

4 Powerful Pricing Strategies That Have Nothing to Do With Discounts | HubSpot

2) Don’t Compete on Competitor Pricing Don’t compete on pricing. A separate study from Stanford found emphasizing your products are priced lower than your competitors usually backfires. The researchers asked participants to choose between three cameras: A basic, inexpensive camera; a more advanced, mid-priced camera, and an advanced, high-price camera. Far more participants “compromised” by […]

How to Use Price Framing to Avoid Pissing Off Dynamic Pricing Customers | LIFT

How to Use Price Framing to Avoid Pissing Off Dynamic Pricing Customers | LIFT

Some customers are willing and able to pay more than others for the same product. With this simple truth in mind, many companies such as Amazon, Delta Airlines, and Best Buy have implemented what is referred to as ‘dynamic pricing.’ The goal of dynamic pricing, in which the seller alters the price on the same […]

Pricing News Daily > 2/23/15

Pricing News Daily > 2/23/15

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management consulting firm helping clients with pricing strategies, data analytics, […]

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

How Psychology Can Optimize Your B2B Pricing Strategy | Business 2 Community

There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology. Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a […]