Tag: Freemium

JPMorgan offers free trades as fight for retail clients builds | Financial Planning

JPMorgan offers free trades as fight for retail clients builds | Financial Planning

The biggest U.S. bank is joining an escalating battle for retail investors. JPMorgan Chase is planning to roll out a mobile brokerage platform next week that includes free research and some free trading to its millions of retail customers. That comes after Fidelity Investments cut fees to zero on two new index funds earlier this […]

Putting a price on Europe’s spending on scientific journals | Chemistry World

Putting a price on Europe’s spending on scientific journals | Chemistry World

Analysis comes as consortia of institutes revolt over price increases and open access across the continent Europe’s academic institutions and libraries are spending over €383 million (£333 million) on their biggest contracts with scientific publishers. The figures, gathered for the first time, cover the price of 66 of 88 so-called ‘big deal’ contracts in 2016–17. […]

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Pricing and Presentation Models Here is where the options open up for you. Thirteen pricing and/or presentation models are listed below and this is not an exhaustive list. If one of these models doesn’t fit, perhaps it will spark another idea to help grow your revenue. Repackage your products to appeal to a new or […]

Are video games underpriced? | Gamasutra

Are video games underpriced? | Gamasutra

There is an intense debate in the gaming community at the time of writing over the price of AAA games, which has been stable at the %50 – $60 range for more than two decades. In those two decades, the gaming industry and the economy have changed considerably, and even our expectation as gamers of […]

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]

Apply These 4 Pricing Tactics to Drive Major Revenue | Small Business Trends

Apply These 4 Pricing Tactics to Drive Major Revenue | Small Business Trends

Pricing is one of the most important aspects of running a successful business, yet most entrepreneurs give it very little thought or scrutiny. Why is this? And how can you change the way you view pricing in your own business? The Problematic Pricing Plague If you think about it, the price of the products and […]

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]