Tag: Freemium

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns | Marketing Land

Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

Financial literacy, not gut feelings, key to female founders scaling past the $1m mark | Dynamic Business

COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]

How do you best calculate a price for a new product? | SaaStr

How do you best calculate a price for a new product? | SaaStr

And remember, unless you are a true commodity, “cheaper” usually isn’t a pricing strategy in software. Brands matter. Trust matters when you are running your entire business on a piece of software. 90% of customers don’t want the cheapest solution — they want the best solution. Yes, some products like Twilio, Sendgrid, AWS, etc. do […]

How To Price a Product (To Hit Your Goal) | StartUp Formulas

How To Price a Product (To Hit Your Goal) | StartUp Formulas

Cool thing about Pancakes? I can make as many as I WANT and she can eat as many as SHE WANTS. Well, a solid pricing strategy works exactly like that delicious stack of pancakes… Pricing methods have different tiers, just like pancakes They adjust depending on the client, just like pancakes. They have bonuses and up-sells, just like syrup and […]

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

Freemium Is About Marketing & Innovation, Not Pricing | Inc.com

The only gate that’s in place is the number of app users, up to 1,000, which speaks more to the value of our solution in helping them grow rather than some arbitrary messaging volume. And once they reach that limit, there are low-priced monthly plans they can adopt without worry that their investment in our […]

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

A Look at the Impact of Freemium Pricing on SaaS Products | OpenView Labs

If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]

Strategies for Navigating a Cluttered App Marketplace | TG Daily

Strategies for Navigating a Cluttered App Marketplace | TG Daily

With a combined 4.2 million apps to choose from between the Apple and Android app stores, the marketplace for mobile applications has exponentially become more and more cluttered with competition. According to a study by Statista, mobile app revenues reached $41.1 billion worldwide in 2015 and profits are projected to exceed $101.1 billion by 2020. […]

Eight pricing strategies that drain your wallet | The Star Online

Eight pricing strategies that drain your wallet | The Star Online

THERE are many different pricing strategies that all attempt to do the same thing: to make you voluntarily spend as much money as possible. Below are eight pricing strategies that are used against your wallet. 1. The number “9”is a very powerful psychological number: many would perceive something which costs RM199 as much cheaper than […]

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

Yesterday I was briefly let out of my cage to do a bit of investigating in three bookshops. The first was a big Irish chain. The second was a very big independent bookshop. The third was a very small independent bookshop. I went about each shop idly picking up titles to see how they were […]