SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Freemium

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

We Need To Talk About Book Pricing by Tara Sparling | Writing.ie

Yesterday I was briefly let out of my cage to do a bit of investigating in three bookshops. The first was a big Irish chain. The second was a very big independent bookshop. The third was a very small independent bookshop. I went about each shop idly picking up titles to see how they were […]

How we de-risked our SaaS pricing strategy | Front

How we de-risked our SaaS pricing strategy | Front

The pain point that every single B2B company shares is pricing. Countless philosophies flood the web on how to price your product (just see here, here, and here). More than 500 pricing products and services are offered in the tech space. All of this points to the fact that, when it comes to pricing, most […]

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

Rethink your ebook pricing strategy These two graphs show clearly that it may be time for authors to do a rethink on how they price their ebooks for each market. While US ebook buyers appear to accept a wide price range as good buying value, and even increasing substantially at the $10.00 mark, UK ebook […]

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]

The Impact of Pricing on Book Buying Behavior | Digital Book World

The Impact of Pricing on Book Buying Behavior | Digital Book World

Readers also have many options to pay for books, while avoiding paying full price: they can buy used books, join subscription services, or even get their books as gifts. Hildick-Smith presented a range of interesting market measurements concerning book-buying behavior. Among these statistics, the most eye-opening was that only about one third of the total […]

Pricing your ebook: Is free the new paid? | Nicholas C. Rossis

Pricing your ebook: Is free the new paid? | Nicholas C. Rossis

As we all know, the publishing world is in major upheaval. With ebook prices dropping even for big authors, and so many ebooks available for free, are we witnessing the end of the paid model? And what might replace it? I can see four distinct models emerging from all the chaos. Business as usual I call […]

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

To land on the perfect pricing plan, Stefanie Syman and Brian Coulombe, VP of Customer Experience & Communications and Customer Acquisition Director respectively, rolled out three pricing tiers: Here’s how they did it. The Right Price Starts with the Right Mindset “It’s our mission to democratize the personal assistant,” says Syman. “That’s how we’ve thought […]

Which Pricing Model Suits Your Mobile App? | IndianCEO

Which Pricing Model Suits Your Mobile App? | IndianCEO

In-app Purchases In-app purchases are most popular with businesses that sell virtual or real goods to the app users. Real goods sellers could be retailers or restaurants that home deliver. Virtual goods are popularly sold by gaming apps that provide the user with in-app credit, currency or some fancy accessories to add on to their […]