OnDemand WTP Pricing Research

Tag: Freemium

The CFO View Of The Freemium Model | Forbes

The CFO View Of The Freemium Model | Forbes

As the CFO of a company with the word “free” in the name, FreeConferenceCall.com, you might be surprised to learn I’m not a big fan of the freemium business model. While the strategy has short-term value as an awareness and customer acquisition tool, I believe it has too many inherent flaws to be considered as a […]

OpenView, Seven SaaS Trends to Watch in 2019 | FinSMEs

OpenView, Seven SaaS Trends to Watch in 2019 | FinSMEs

In a recent post, the experts from Boston, MA-based growth venture capital firm OpenView made their SaaS trend predictions for 2019 across sales, HR, marketing, corporate development, etc. Have a look at them below: … According to Ashley Minogue, Director of Growth, SaaS companies will shift their investment focus from paid channels to acquire leads to […]

The SaaS Trends You Need to Know for 2019 | OpenView Labs

The SaaS Trends You Need to Know for 2019 | OpenView Labs

Companies Double Down on Pricing Successes Kyle Poyar, Senior Director of Market Strategy At the end of last year, I predicted that companies would finally wake up to the importance of pricing. Well, it sure happened. Nearly two-in-three SaaS companies changed their pricing, according to data from over 400 companies who participated in our 2018 […]

A Comprehensive Guide on Getting Your SaaS Business on Mobile App | appinventiv

A Comprehensive Guide on Getting Your SaaS Business on Mobile App | appinventiv

Now that we have looked into the app type that would be best suited for Mobile SaaS companies, it is time to help you get an answer to a factor that would contribute into the future of your SaaS business – The Pricing Strategy. What Pricing Strategy Should You Fix For Your Mobile SaaS App […]

JPMorgan offers free trades as fight for retail clients builds | Financial Planning

JPMorgan offers free trades as fight for retail clients builds | Financial Planning

The biggest U.S. bank is joining an escalating battle for retail investors. JPMorgan Chase is planning to roll out a mobile brokerage platform next week that includes free research and some free trading to its millions of retail customers. That comes after Fidelity Investments cut fees to zero on two new index funds earlier this […]

Putting a price on Europe’s spending on scientific journals | Chemistry World

Putting a price on Europe’s spending on scientific journals | Chemistry World

Analysis comes as consortia of institutes revolt over price increases and open access across the continent Europe’s academic institutions and libraries are spending over €383 million (£333 million) on their biggest contracts with scientific publishers. The figures, gathered for the first time, cover the price of 66 of 88 so-called ‘big deal’ contracts in 2016–17. […]

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Creating a Profitable Revenue Model: Go-To-Market Strategy, Pricing, and Presentation | CustomerThink

Pricing and Presentation Models Here is where the options open up for you. Thirteen pricing and/or presentation models are listed below and this is not an exhaustive list. If one of these models doesn’t fit, perhaps it will spark another idea to help grow your revenue. Repackage your products to appeal to a new or […]

Are video games underpriced? | Gamasutra

Are video games underpriced? | Gamasutra

There is an intense debate in the gaming community at the time of writing over the price of AAA games, which has been stable at the %50 – $60 range for more than two decades. In those two decades, the gaming industry and the economy have changed considerably, and even our expectation as gamers of […]

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Discussion: Ten Year’s Worth of Learnings About Pricing | Tomasz Tunguz

Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]