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Tag: Freemium

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

The Question of Setting An eBook Pricing Strategy | Just Publishing Advice

Rethink your ebook pricing strategy These two graphs show clearly that it may be time for authors to do a rethink on how they price their ebooks for each market. While US ebook buyers appear to accept a wide price range as good buying value, and even increasing substantially at the $10.00 mark, UK ebook […]

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

harpercollins’s charlie redmayne on learnings from digital experiments & amazon wave, and more | ETtech

On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]

The Impact of Pricing on Book Buying Behavior | Digital Book World

The Impact of Pricing on Book Buying Behavior | Digital Book World

Readers also have many options to pay for books, while avoiding paying full price: they can buy used books, join subscription services, or even get their books as gifts. Hildick-Smith presented a range of interesting market measurements concerning book-buying behavior. Among these statistics, the most eye-opening was that only about one third of the total […]

Pricing your ebook: Is free the new paid? | Nicholas C. Rossis

Pricing your ebook: Is free the new paid? | Nicholas C. Rossis

As we all know, the publishing world is in major upheaval. With ebook prices dropping even for big authors, and so many ebooks available for free, are we witnessing the end of the paid model? And what might replace it? I can see four distinct models emerging from all the chaos. Business as usual I call […]

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

To land on the perfect pricing plan, Stefanie Syman and Brian Coulombe, VP of Customer Experience & Communications and Customer Acquisition Director respectively, rolled out three pricing tiers: Here’s how they did it. The Right Price Starts with the Right Mindset “It’s our mission to democratize the personal assistant,” says Syman. “That’s how we’ve thought […]

Which Pricing Model Suits Your Mobile App? | IndianCEO

Which Pricing Model Suits Your Mobile App? | IndianCEO

In-app Purchases In-app purchases are most popular with businesses that sell virtual or real goods to the app users. Real goods sellers could be retailers or restaurants that home deliver. Virtual goods are popularly sold by gaming apps that provide the user with in-app credit, currency or some fancy accessories to add on to their […]

Lessons In Pricing A Product: Why My Startup Rejected The ‘Freemium’ Model | Forbes

Lessons In Pricing A Product: Why My Startup Rejected The ‘Freemium’ Model | Forbes

Not to mention, it can be hard to later charge for a product when customers have become accustomed to getting it for free. That’s not to say you should never discount your product for customers to drive growth. Lowering prices at specific times or for specific reasons is a tried and true means of driving […]

The No Pricing Manifesto | Medium

The No Pricing Manifesto | Medium

As a SaaS company, our main KPI was our MRR (Monthly Recurring Revenue). With this per-seat pricing model, we were focused on finding new projects ready to pay for Forest. Another growth lever was to make customers happy with their daily use of Forest and have more of their teammates joining the admin. What we’ve learnt […]