Cool thing about Pancakes? I can make as many as I WANT and she can eat as many as SHE WANTS. Well, a solid pricing strategy works exactly like that delicious stack of pancakes… Pricing methods have different tiers, just like pancakes They adjust depending on the client, just like pancakes. They have bonuses and up-sells, just like syrup and […]
The only gate that’s in place is the number of app users, up to 1,000, which speaks more to the value of our solution in helping them grow rather than some arbitrary messaging volume. And once they reach that limit, there are low-priced monthly plans they can adopt without worry that their investment in our […]
If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]
With a combined 4.2 million apps to choose from between the Apple and Android app stores, the marketplace for mobile applications has exponentially become more and more cluttered with competition. According to a study by Statista, mobile app revenues reached $41.1 billion worldwide in 2015 and profits are projected to exceed $101.1 billion by 2020. […]
THERE are many different pricing strategies that all attempt to do the same thing: to make you voluntarily spend as much money as possible. Below are eight pricing strategies that are used against your wallet. 1. The number “9”is a very powerful psychological number: many would perceive something which costs RM199 as much cheaper than […]
Yesterday I was briefly let out of my cage to do a bit of investigating in three bookshops. The first was a big Irish chain. The second was a very big independent bookshop. The third was a very small independent bookshop. I went about each shop idly picking up titles to see how they were […]
The pain point that every single B2B company shares is pricing. Countless philosophies flood the web on how to price your product (just see here, here, and here). More than 500 pricing products and services are offered in the tech space. All of this points to the fact that, when it comes to pricing, most […]
Rethink your ebook pricing strategy These two graphs show clearly that it may be time for authors to do a rethink on how they price their ebooks for each market. While US ebook buyers appear to accept a wide price range as good buying value, and even increasing substantially at the $10.00 mark, UK ebook […]
On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]
Readers also have many options to pay for books, while avoiding paying full price: they can buy used books, join subscription services, or even get their books as gifts. Hildick-Smith presented a range of interesting market measurements concerning book-buying behavior. Among these statistics, the most eye-opening was that only about one third of the total […]
This Week in Pricing > 4/21/18
This Week in Pricing is a collection of pricing focused news, thought leadership , events, jobs and professional education resources for pricers. This Edition is brought to you by: SPOSEA B.V. SPOSEA B.V. drives increased profitability for SAP users by SIMPLIFYING SAP’s Price Data Optimization, Management and Execution. We provide the SAP ecosystem with enterprise-wide […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing […]
Workshop: Successful Transformation for Strategy Optimization | Stratence Partners
Date: Tue, 1 May, 2018 | 9:00 am – 4:00 pm Location: PPS Spring Conference | Loews Chicago O’Hare Rosemont Hotel in Chicago, IL DESCRIPTION Successful Transformation for Strategy Optimization (Level 300 Workshop) Most organizations have objectives to improve their results for profit, volume and market share, but not all of them are really leveraging the most powerful lever […]
Spotify Subscriptions Helped The Streaming Company Win Listeners | WIRED
The focus on subscriptions, combined with its hard-won relationships with the record labels, has saved Spotify from the fate of its many failed streaming music peers. That includes MOG, Turntable.fm, Muxtape, Imeem, Playground.fm, Myxer, Mixwit, Seeqpod, Grooveshark, and Skeemr. Pandora, which bought Rdio in 2015 in a distressed sale, endured takeover speculation for the last […]
Regulators to ensure Grab-Uber deal will not erode competition | The Straits Times
The LTA added that it was reviewing a regulatory framework to license private-hire car operators “to keep the private-hire car and taxi industries open and contestable”. The CCS said Singapore’s competition laws prohibit mergers that may result in a “substantial lessening of competition”, and indicated that it could “require the merger to be unwound or […]
Program Manager, Global Pricing Ops | PayPal
Seniority Level: n/a Industry: Computer Software, Financial Services, Internet Employment Type: Full-time Job Functions: Project Management, Information Technology Job description Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital […]
Manager, Pricing & Analytics | Tiffany & Co.
Seniority Level: Mid-Senior level Industry: Apparel & Fashion, Luxury Goods & Jewelry, Retail Employment Type: Full-time Job Functions: Strategy/Planning, Product Management Job description Overview The Manager of Category Pricing & Analytics will partner with Sr. Director and Director to drive direct margin improvement through global price optimization in collaboration with central and regional Finance teams. S/he manages […]
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