SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Tag: Freemium

Facebook launches business pricing war | Communications Africa

Facebook launches business pricing war | Communications Africa

Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

This Could Hurt Facebook Inc (FB) Stock In The Long Run | Amigo Bulls

Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

Anti-lean Startup Pricing: How x.ai is Making it Work | OpenView Labs

To land on the perfect pricing plan, Stefanie Syman and Brian Coulombe, VP of Customer Experience & Communications and Customer Acquisition Director respectively, rolled out three pricing tiers: Here’s how they did it. The Right Price Starts with the Right Mindset “It’s our mission to democratize the personal assistant,” says Syman. “That’s how we’ve thought […]

Which Pricing Model Suits Your Mobile App? | IndianCEO

Which Pricing Model Suits Your Mobile App? | IndianCEO

In-app Purchases In-app purchases are most popular with businesses that sell virtual or real goods to the app users. Real goods sellers could be retailers or restaurants that home deliver. Virtual goods are popularly sold by gaming apps that provide the user with in-app credit, currency or some fancy accessories to add on to their […]

Lessons In Pricing A Product: Why My Startup Rejected The ‘Freemium’ Model | Forbes

Lessons In Pricing A Product: Why My Startup Rejected The ‘Freemium’ Model | Forbes

Not to mention, it can be hard to later charge for a product when customers have become accustomed to getting it for free. That’s not to say you should never discount your product for customers to drive growth. Lowering prices at specific times or for specific reasons is a tried and true means of driving […]

The No Pricing Manifesto | Medium

The No Pricing Manifesto | Medium

As a SaaS company, our main KPI was our MRR (Monthly Recurring Revenue). With this per-seat pricing model, we were focused on finding new projects ready to pay for Forest. Another growth lever was to make customers happy with their daily use of Forest and have more of their teammates joining the admin. What we’ve learnt […]

Top pricing consultant Frank Luby shares three rules for building a thriving media business in the age of free content | Traffic Magazine

Top pricing consultant Frank Luby shares three rules for building a thriving media business in the age of free content | Traffic Magazine

More than a decade ago, I joined a near-sellout crowd at Toronto’s Rogers Centre to eat hot dogs and sip Labatts as the Yankees and the Blue Jays ushered in the 2003 baseball season. My seat vibrated as more than 50,000 fans belted “O Canada” at the top of their lungs inside the domed stadium. I didn’t see […]

Your Product Is Too Cheap: The Ultimate Guide To SaaS Pricing | Chargify

Your Product Is Too Cheap: The Ultimate Guide To SaaS Pricing | Chargify

The following is a guest post by Steli Efti. Efti is the co-founder & CEO of Close.io, an inside sales CRM that allows users to make and receive calls with one click, automatically tracks all your emails, and minimizes manual data entry. Hey SaaS startups: When was the last time you increased your pricing? Or […]

Discounted Pricing | Music Industry Blog

Discounted Pricing | Music Industry Blog

‘Leaked’ Spotify numbers emerged today indicating that the streaming service has just hit 37 million subscribers, which puts more clear water between it and and second placed Apple Music, despite the latter’s recent growth. It also means that Spotify is now nearly 10 times bigger than Tidal and probably Deezer (which hasn’t reported numbers since its […]

Steam Summer Sale – Deep or Shallow Discount? | Indie Wizard

Steam Summer Sale – Deep or Shallow Discount? | Indie Wizard

A HIGH DISCOUNT CAN HURT REVIEW SCORES & PLAYER RETENTION There’s a definite correlation between the price someone pays and how much time they give the game.  Sure, you can find some gems in the sale that become your new favourite game of all time, but generally people pick up cheap games, play them a […]