Rethink your ebook pricing strategy These two graphs show clearly that it may be time for authors to do a rethink on how they price their ebooks for each market. While US ebook buyers appear to accept a wide price range as good buying value, and even increasing substantially at the $10.00 mark, UK ebook […]
On dynamic pricing and data analytics We now have guys with PhDs in mathematics who help us understand how retailing works. Based on algorithms, we have dynamic pricing now that helps us maximise a book’s value. At times, we may choose to give away profit to build the author for future. Data analytics has helped […]
Readers also have many options to pay for books, while avoiding paying full price: they can buy used books, join subscription services, or even get their books as gifts. Hildick-Smith presented a range of interesting market measurements concerning book-buying behavior. Among these statistics, the most eye-opening was that only about one third of the total […]
As we all know, the publishing world is in major upheaval. With ebook prices dropping even for big authors, and so many ebooks available for free, are we witnessing the end of the paid model? And what might replace it? I can see four distinct models emerging from all the chaos. Business as usual I call […]
Facebook have launched a workplace version of its mobile app and of its website, marking the company’s first step into the extremely competitive and crowded enterprise software arena The new product is called Workplace by Facebook and has been in testing for more than a year. It is now available to all businesses. It has been designed as a workplace communication and collabration tool, putting Facebook […]
Although there is a lot of hype surrounding Virtual Reality (VR) and Facebook’s (NSDQ:FB) Oculus Rift, I have to say that this is not a game changer. In fact, it has been around before. Nintendo was one of the first companies to do this with their virtual boy. However, the outing was considered a colossal failure […]
To land on the perfect pricing plan, Stefanie Syman and Brian Coulombe, VP of Customer Experience & Communications and Customer Acquisition Director respectively, rolled out three pricing tiers: Here’s how they did it. The Right Price Starts with the Right Mindset “It’s our mission to democratize the personal assistant,” says Syman. “That’s how we’ve thought […]
In-app Purchases In-app purchases are most popular with businesses that sell virtual or real goods to the app users. Real goods sellers could be retailers or restaurants that home deliver. Virtual goods are popularly sold by gaming apps that provide the user with in-app credit, currency or some fancy accessories to add on to their […]
Not to mention, it can be hard to later charge for a product when customers have become accustomed to getting it for free. That’s not to say you should never discount your product for customers to drive growth. Lowering prices at specific times or for specific reasons is a tried and true means of driving […]
As a SaaS company, our main KPI was our MRR (Monthly Recurring Revenue). With this per-seat pricing model, we were focused on finding new projects ready to pay for Forest. Another growth lever was to make customers happy with their daily use of Forest and have more of their teammates joining the admin. What we’ve learnt […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management […]
This Week in Pricing > 7/22/17
This Week in Pricing is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations […]
Smartphone Market Competition Will Keep iPhone 8 Prices Below $1,200 | eWeek
There’s no question that an Apple iPhone is an expensive device. The cheapest iPhone 7 will set you back $649. A fully tricked-out iPhone 7 Plus costs $969, which is really expensive for any smartphone. But if mobile market blogger’s prediction becomes reality, the iPhone 8 prices will reach a record high when it’s introduced […]
Strikes stall normal life in district | The Hindu
While the dealers would refill their stocks on Wednesday, the shortage is expected to continue for another day. According to Thiruvananthapuram District Petroleum Traders Association secretary P.K. Biju, the stir has been organised in protest against the alleged discrepancies in the dynamic pricing system of petroleum products and the alleged failure of oil marketing companies […]
Pricer’s Points: The Impact of Global Changes on Pricing | Jesper Hansson
We want to hear from you and how you see this impacting your daily activities. Dr.Stephan Liozu and Dr. Andreas Hinterhuber are conducting this short survey with PPS on the topic of global pricing. The results will be published in the Journal of Professional Pricing and the Journal of Revenue and Pricing Management. The survey […]
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