Last week, I shared a presentation with an executive team at a large public SaaS company on everything I’ve learned about pricing. Here’s a summary of the frameworks and theory that I’ve aggregated over a decade of investing in startups. Why do we set prices? Setting aside the important reasons of generating revenue and maintaining […]
For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]
Pricing is one of the most important aspects of running a successful business, yet most entrepreneurs give it very little thought or scrutiny. Why is this? And how can you change the way you view pricing in your own business? The Problematic Pricing Plague If you think about it, the price of the products and […]
Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]
Summer may have just started, but Facebook is already giving advertisers a head start on their fall shopping campaigns. Already a showcase for brands’ product catalogs, Facebook is making its shopper-retargeting Dynamic Ads format more of a showpiece. Advertisers using Dynamic Ads to retarget people who visited their sites or used their apps can now […]
COMMON PAIN POINT: PRICING STRATEGY Asked to name an aspect of business female founders commonly struggle with when they seek to scale, Titman said their pricing strategy: “It’s important for founders to accurately value their time, especially if their business is serviced-based, and price it correctly in their business model. If they’re basing their pricing […]
And remember, unless you are a true commodity, “cheaper” usually isn’t a pricing strategy in software. Brands matter. Trust matters when you are running your entire business on a piece of software. 90% of customers don’t want the cheapest solution — they want the best solution. Yes, some products like Twilio, Sendgrid, AWS, etc. do […]
Cool thing about Pancakes? I can make as many as I WANT and she can eat as many as SHE WANTS. Well, a solid pricing strategy works exactly like that delicious stack of pancakes… Pricing methods have different tiers, just like pancakes They adjust depending on the client, just like pancakes. They have bonuses and up-sells, just like syrup and […]
The only gate that’s in place is the number of app users, up to 1,000, which speaks more to the value of our solution in helping them grow rather than some arbitrary messaging volume. And once they reach that limit, there are low-priced monthly plans they can adopt without worry that their investment in our […]
If you’re using Freemium Which features sit behind a paywall? You should iterate on these. They are hard to test. So running “A” tests, as a comparison to “A/B” tests is an interesting strategy. It basically means just move some features for a period of time and see what happens. There will be some backlash […]
PND is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Value Innoruption Advisors Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, […]
This Week in Pricing > 4/20/19
TWIP is a digest of pricing focused news, thought leadership, events, jobs, training and certification resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each conference also houses a technology hall where sponsors display the latest in Pricing […]
Epic Games issues V-Buck refunds for Fortnite ‘Birdie’ skin pricing error | Fortnite INTEL
The Birdie skin was offered briefly in the Fortnite Item Shop for 1,200 V-Bucks, which was 400 V-Bucks over the original price, and Epic has refunded those players. On April 14, Epic Games released the Birdie female skin in the Fortnite Item Shop for 1,200 V-Bucks, however, there was an error with the pricing. Fortnite […]
MindShare 2019 – May 14-16 | Zilliant
Want to Drive Profitable Growth in 2019? The B2B industry is consistently failing to capture hidden pockets of revenue and profit that can be uncovered today. Learn from industry experts on how to put an end to profit leakage for good. Zilliant MindShare welcomes you to our ecosystem of best-in-class partners and thought leaders. You […]
The Masters Tournament is one of the most prestigious events in sports Opens a New Window. , but fans who paid top dollar for entry badges can look forward to dirt-cheap prices at Augusta National Golf Club’s famous concessions stands Opens a New Window. . The Masters menu features traditional items such as pimento cheese […]
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