Recent reports that Sony is slashing its PlayStation VR prices could be a marketing strategy to keep market share and stave off competitors that are also cutting their prices. The established VR players, Oculus and HTC, have already slashed their headset prices drastically to improve sales. Now, Sony announcing the price cut seems to be […]
Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]
Back in June, Paradox Interactive found itself set upon by frustrated consumers after eagle-eyed fans realised the publisher had raised its prices in certain regions around the world. The cost for select games rose by as much as 40%, with the firm later explaining that adjustments had been made to “create a more equal price […]
Here’s how Spencer put it: “I don’t want to get into all the numbers, but in aggregate you should think about the hardware part of the console business is not the money-making part of the business. The money-making part is in selling games.” Over time, as the cost of making the console goes down, Microsoft’s profit […]
Prices of the Xbox One S have been reduced by as much as $50 ahead of the Xbox Scorpio E3 2017 reveal. We are not sure if the prices of the Xbox One S have been reduced permanently or a temporary one. Considering the number of deals that are being offered with Xbox One S […]
This episode of Transition is all about gaming. We cover several topics including Activision’s India pricing strategy, Blizzard’s games being available in India, leaks on upcoming games such as the next Assassin’s Creed and Far Cry, apart from our thoughts on Bethesda’s new game Prey. Podcast regulars Rishi Alwani and Mikhail Madnani join host Pranay […]
![Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac](http://9to5mac.files.wordpress.com/2017/05/app-store-049.jpg?quality=82&strip=all&w=1000&h=500 "Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac")
Following Apple’s decision to increase the prices of App Store prices in Europe, Italian site iSpazio reports that the company appears to be allowing developers the option of more flexible pricing. Instead of having to choose one of the standard tiers, they would be free to select alternatives – including a starting-point of €0.49 … If so, this […]
The cost of DDR4 memory is rising faster than previously anticipated and there does not appear to be any relief in sight, says DRAMeXchange, a division of TrendForce. Rising memory prices has been the norm for the last several months. However, DRAMeXchange now estimates that the average contract price of 4GB DDR4 memory modules will […]
Pricing a Foundational Indie Game Marketing Plan All indie games do at least these 6 marketing projects prior to launch: Branding, trailer, website, social media, devblog, and PR. Pretty much in that order, too. Granted, there’s countless other game marketing tactics that could be used for your games, we’re going to stop there for the […]
By contrast, Fire Emblem Heroes presented itself in a model that mobile gamers were familiar with, not only in pricing structure but in the way the game was laid out. When watered down enough, Fire Emblem matched up with the mobile scene surprisingly well. This method eases players into your game, and — if you’ve […]
This Week in Pricing > 9/23/17
This Week in Pricing is a recap of the week’s best pricing focused news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is brought to you by: Professional Pricing Society Currently, PPS produces three major annual pricing conferences in Europe and North America. Each […]
Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals, business owners, creative professionals, and independent contractors. This Edition is brought to you by: Strategic Pricing Solutions Strategic Pricing Solutions, LLC (SPS) is a management […]
The Psychology Behind the New iPhone’s Four-Digit Price | Harvard Business Review
Apple made headlines by announcing that the price for its new iPhone X (a fancy term for 10) will range from $999 to $1,149. These prices are commanding attention because they are significantly higher than the base prices of the two other iPhone models that were also announced, the 8 ($699) and the 8 Plus ($799). […]
Rising tuition fees could price out college students | tes
The report points out that delivery costs for HE in FE are often less than in university settings. But colleges which took part in the inquiry said they were looking at increasing their tuition fees. Truro and Penwith College told the commission it was “moving to a full fee rate from 2017-18”, while NCG – the […]
Irma price gouging highlights sad truth: Consumer fleecing is the new normal | WTOP
(THE CONVERSATION) Since Hurricane Irma put Florida in its sights, there have been thousands of reports of price gouging on everything from water to gasoline. The most notable complaint was not, however, the one alleging a US$72 charge for a six-pack of water. Rather, it was the $3,200 reportedly asked by Delta for a ticket […]
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