Tag: Game Pricing

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

What’s the right strategy for branded apps in a crowded marketplace? | Mobile Marketer

For existing brands, having an app just for the sake of it could be a bad move. But, with the right engagement and pricing strategy, apps can still make sense for brands, according to new research. The thinking around apps has evolved over the past few years to where it is widely accepted that not every […]

New PlayStation VR Headset Design Revealed | VRFocus

New PlayStation VR Headset Design Revealed | VRFocus

“The new version, model number CUH-ZVR2, features an updated design that enables the stereo headphone cables to be integrated with the VR headset and a slimmer, streamlined connection cable,” reads the official description on the PlayStation Blog. “There’s also an updated Processor Unit that supports HDR pass through, enabling users to enjoy HDR-compatible PS4 content […]

Sony Slashes PlayStation VR Bundle Pricing, Can It Match Competitors? | 1redDrop

Sony Slashes PlayStation VR Bundle Pricing, Can It Match Competitors? | 1redDrop

Recent reports that Sony is slashing its PlayStation VR prices could be a marketing strategy to keep market share and stave off competitors that are also cutting their prices. The established VR players, Oculus and HTC, have already slashed their headset prices drastically to improve sales. Now, Sony announcing the price cut seems to be […]

5 Features Your Retail App Is Missing | Twice

5 Features Your Retail App Is Missing | Twice

Personalized content and offers: Nearly nine in 10 consumers say that personalization has some impact on their purchasing decisions. By personalizing content, retailers can help present shoppers with the products and/or deals that are most relevant to them, and that they are most likely to take advantage of. By recommending products based on previous shopping history or […]

Paradox: Pricing is difficult “when the world is constantly changing” | GamesIndustry.biz

Paradox: Pricing is difficult “when the world is constantly changing” | GamesIndustry.biz

Back in June, Paradox Interactive found itself set upon by frustrated consumers after eagle-eyed fans realised the publisher had raised its prices in certain regions around the world. The cost for select games rose by as much as 40%, with the firm later explaining that adjustments had been made to “create a more equal price […]

Why does the Xbox One X cost $500? We asked Xbox chief Phil Spencer | Business Insider

Why does the Xbox One X cost $500? We asked Xbox chief Phil Spencer | Business Insider

Here’s how Spencer put it: “I don’t want to get into all the numbers, but in aggregate you should think about the hardware part of the console business is not the money-making part of the business. The money-making part is in selling games.” Over time, as the cost of making the console goes down, Microsoft’s profit […]

Xbox One S prices reduced ahead of Xbox Scorpio E3 2017 reveal | Tеchnеws Spy

Xbox One S prices reduced ahead of Xbox Scorpio E3 2017 reveal | Tеchnеws Spy

Prices of the Xbox One S have been reduced by as much as $50 ahead of the Xbox Scorpio E3 2017 reveal. We are not sure if the prices of the Xbox One S have been reduced permanently or a temporary one. Considering the number of deals that are being offered with Xbox One S […]

Why Call of Duty: World War II’s India Price Comes as No Surprise | NDTV Gadgets360.com

Why Call of Duty: World War II’s India Price Comes as No Surprise | NDTV Gadgets360.com

This episode of Transition is all about gaming. We cover several topics including Activision’s India pricing strategy, Blizzard’s games being available in India, leaks on upcoming games such as the next Assassin’s Creed and Far Cry, apart from our thoughts on Bethesda’s new game Prey. Podcast regulars Rishi Alwani and Mikhail Madnani join host Pranay […]

Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac

Following App Store price increases in Europe, Apple introducing more flexible pricing [Confirmed] | 9to5Mac

Following Apple’s decision to increase the prices of App Store prices in Europe, Italian site iSpazio reports that the company appears to be allowing developers the option of more flexible pricing. Instead of having to choose one of the standard tiers, they would be free to select alternatives – including a starting-point of €0.49 … If so, this […]

Get ready for another spike in DDR4 memory pricing | PC Gamer

Get ready for another spike in DDR4 memory pricing | PC Gamer

The cost of DDR4 memory is rising faster than previously anticipated and there does not appear to be any relief in sight, says DRAMeXchange, a division of TrendForce. Rising memory prices has been the norm for the last several months. However, DRAMeXchange now estimates that the average contract price of 4GB DDR4 memory modules will […]