OnDemand WTP Pricing Research

Tag: Google

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google Is Moving To First-Price, But Big Questions Remain | AdExchanger

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how publishers see AdWords demand. Under the new rules, all exchanges will bid for an impression at the same time, and Google will lose the “last look” it […]

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

Google G Suite Apps Continue To Evolve And Soon Prices Are Set To Rise | Forbes

If you are an avid G Suite user relying on Google’s answer to Microsoft Office and Apple iWork suites, you should be aware that Google will soon increase subscription pricing tiers for the service. However, there are good reasons for this as Google’s cloud-based productivity suite has really been seeing nice changes lately and continues […]

Google Could Become A Bigger And Better Retailer Than Amazon | Forbes

Google Could Become A Bigger And Better Retailer Than Amazon | Forbes

#1 — Invest Like Hell In A Google Shopping Overhaul For all intents and purposes, all first product searches should happen on Google rather than Amazon. Why? Price transparency. On Google, a consumer should be able to see the prices of everything, all at once, even Amazon product, in comparison to one another. On Amazon, […]

Google and Amazon trump social influencers | Enterprise Times

Google and Amazon trump social influencers | Enterprise Times

Google and Amazon the starting point for shoppers Search engines are now the start point for many shoppers. According to the survey Google (32%) and Amazon (33%) are the start point for shoppers. This will worry retailers who have invested in their own applications. If consumers are not starting with the app they have built […]

Google Shuts Off Airline Booking Tool in Search | Bloomberg

Google Shuts Off Airline Booking Tool in Search | Bloomberg

Alphabet Inc.’s Google is pulling a software tool that let small companies access search information on airfares, a potential blow to online travel newcomers. Google’s tool was opened in 2011 after its $700 million acquisition of ITA Software Inc., an online airfare broker. In approving the deal, a federal judge required that Google keep an […]

Hopper expands its price prediction technology to hotels, initially in NYC | TechCrunch

Hopper expands its price prediction technology to hotels, initially in NYC | TechCrunch

As it does with flights, the new version of Hopper will predict future hotel pricing and tell you when to buy or wait to get the best deal on a room rate. Hopper says its technology is 95 percent accurate up to six months in advance, so it can be used for planning trips far […]

Pixel launch will test Google hardware strategy and Apple rivalry | MarketWatch

Pixel launch will test Google hardware strategy and Apple rivalry | MarketWatch

“The devil is in the details,” said Dawson over the phone. “The reality is they sold 2 million phones because of limited supply, limited distribution and that they were not differentiated in the market. Unless those things change, it’s not going to be that material to Google’s sales. Even if they move twice as many […]

Amazon, Apple, Alphabet: Their Next $500 Billion Market – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha

Amazon, Apple, Alphabet: Their Next $500 Billion Market – Amazon.com, Inc. (NASDAQ:AMZN) | Seeking Alpha

Summary Amazon may be preparing new TV boxes of its own, in response to Apple. Others have confirmed my analysis that Amazon is the fastest growing in the segment, and outselling Apple as much as 3:1. Google poses an increasing challenge, with a unique and potentially very effective pricing strategy. The market is extremely important […]

Google Pixel gets its First Ever Discount – with a 30 Days Money Back Guarantee | Nashville Chatter

Google Pixel gets its First Ever Discount – with a 30 Days Money Back Guarantee | Nashville Chatter

Many Google Nexus 6P and Nexus 5X fans were unable to make the shift to the newer Google Pixel and Pixel XL thanks to the sudden change in Google’s pricing strategy. Before the Google Pixel phones, many had become fans of Google Nexus lineup thanks to a number of reasons – stock Android OS, fast […]

Strategies for Navigating a Cluttered App Marketplace | TG Daily

Strategies for Navigating a Cluttered App Marketplace | TG Daily

With a combined 4.2 million apps to choose from between the Apple and Android app stores, the marketplace for mobile applications has exponentially become more and more cluttered with competition. According to a study by Statista, mobile app revenues reached $41.1 billion worldwide in 2015 and profits are projected to exceed $101.1 billion by 2020. […]