Tag: Harvard Business School

How Do You Predict Demand and Set Prices For Products Never Sold Before? | Harvard Business School

How Do You Predict Demand and Set Prices For Products Never Sold Before? | Harvard Business School

How can a retailer use its own data to determine what to charge for its products on a day-to-day basis? Kris Ferreira explains the value of data-driven-pricing How can a retailer use its own data to determine what to charge for products it has never sold before? That’s a question Kris Ferreira considered during a […]

Pricing News Daily > 12/18/14

Pricing News Daily > 12/18/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Wiser Wiser provides a complete suite of solutions to give retailers, brands, and manufacturers the edge to stay both competitive and most […]

How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

How Our Brain Determines if the Product is Worth the Price | HBS Working Knowledge

Are consumers more likely to buy if they see the price before the product, or vice versa? Uma Karmarkar and colleagues scan the brains of shoppers to find out. by Carmen Nobel Think of the last time you went shopping. By the time you decided to buy a product, you knew both what you were […]

Deconstructing the Price Tag | HBS Working Knowledge

Deconstructing the Price Tag | HBS Working Knowledge

A new study by Bhavya Mohan, Ryan Buell, and Leslie John has an important conclusion for retailers: Explaining what it costs to produce a product can potentially increase its sales. When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward […]

Pricing News Daily > 10/1/14

Pricing News Daily > 10/1/14

Pricing News Daily is a digest of top pricing strategy in the news, strategy expert and technology leader’s thought leadership, industry news and events, and resources for pricing professionals. This Edition is Sponsored by: Strategic Pricing Associates SPA is the leading provider of pricing analytics to 100′s of complex companies of all types: manufacturing, distribution, equipment, […]

Why Do Outlet Stores Exist? | Harvard Business School

Why Do Outlet Stores Exist? | Harvard Business School

Ngwe has also used the same data to look at other pricing strategies by companies—including the ubiquity of listing items as “on sale” that are almost never offered at the actual price on the tag. “A company will offer a $300 blouse for 30 percent off, but you couldn’t buy the blouse for $300 even […]