OnDemand WTP Pricing Research

Tag: Hotel Pricing

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

Marriott Bonvoy rolling out Peak pricing on September 14, 2019 | Live from a Lounge

In 2016, Marriott acquired Starwood hotels, subsequent to which, they started the process of integrating Marriott Rewards with Starwood Preferred Guest. Last year, they announced the details of the merged programme, which has been named Marriott Bonvoy, and earlier this year a new Marriott Bonvoy changes to the award chart were put in motion. Peak/Off-Peak […]

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Marriott Introducing Peak Award Pricing (And More) | One Mile at a Time

Over the past 12 months we’ve seen huge adjustments to Marriott’s loyalty program: This started last summer, when benefits were aligned across Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest, last summer Then this winter Marriott Bonvoy was announced as the name of Marriott’s new combined loyalty program Then this spring we saw the introduction […]

High-flying Indian budget hotel startup Oyo hires ex-Uber GM to lead new Seattle office | GeekWire

High-flying Indian budget hotel startup Oyo hires ex-Uber GM to lead new Seattle office | GeekWire

Oyo, a six-year-old hotel startup that has already grown to dominate the budget hospitality scene in India and China, is setting its sights on the U.S. and has just landed in the Pacific Northwest. The company is establishing an office in Seattle’s Pioneer Square neighborhood that will be home to Oyo’s regional sales, operations, finance […]

Higher prices for longer stays | UDaily

Higher prices for longer stays | UDaily

Why guest expectations and hotel pricing practices don’t align During the summer season, as people are booking their summer vacations, they’re deciding how long to stay away. Many believe that by booking a longer hotel stay they will get a “deal.” However, research from the University of Delaware’s Alfred Lerner College of Business and Economics […]

Marriott CEO rejects ‘drip pricing’ allegation, defends its resort fees [Video] | Yahoo Finance

Marriott CEO rejects ‘drip pricing’ allegation, defends its resort fees [Video] | Yahoo Finance

Washington D.C. Attorney General Karl Racine, who is accusing the hotel giant of “drip pricing,” or charging consumers hidden fees, shouldn’t expect a quick settlement in his lawsuit against Marriott (MAR). Instead, the attorney general should expect an extended backyard brawl — done via the courts, naturally. “It’s frustrating of course because we have had […]

Hotels Face Growing Backlash Against Resort Fees | Consumer Reports

Hotels Face Growing Backlash Against Resort Fees | Consumer Reports

Hotels that levy resort fees—daily charges for using the hotel’s facilities—are under growing pressure to disclose them more clearly or include them in their advertised room price. Karl A. Racine, the attorney general for Washington, D.C., announced Tuesday that his office had filed suit against hotel giant Marriott International, accusing it of “price deception” in the […]

DC sues Marriott over resort fees, alleging ‘price deception’ | ABC News

DC sues Marriott over resort fees, alleging ‘price deception’ | ABC News

Washington D.C. is suing Marriott for alleged “price deception” in its practice of charging “resort fees” that aren’t disclosed to customers upfront when they are booking their rooms. D.C. Attorney General Karl Racine filed a lawsuit against the world’s largest hotel chain on Tuesday for allegedly reaping “hundreds of millions of dollars” using an unlawful […]

Marriott facing lawsuit over ‘deceptive’ resort fees that allegedly harm consumers | MarketWatch

Marriott facing lawsuit over ‘deceptive’ resort fees that allegedly harm consumers | MarketWatch

The District of Columbia has sued Marriott International, alleging that the hotel company violated consumer protection laws for at least a decade by charging resort fees that it doesn’t disclose upfront to its customers. The lawsuit, filed by D.C. Attorney General Karl Racine in the Superior Court of the District of Columbia, claims that Marriott […]

Oyo Is Betting U.S. Strategy on Aggressive Dynamic Pricing | Skift

Oyo Is Betting U.S. Strategy on Aggressive Dynamic Pricing | Skift

Oyo Hotels & Homes may be racking up the investment dollars to expand quickly outside of its home market of India. But the secret behind the company’s early success is its use of data science to ensure high occupancy for its hotel partners. Oyo changes hotel room rates 15 million times per day, according to […]

How To Price Your Vacation Rental To Maximize Income | BiggerPockets

How To Price Your Vacation Rental To Maximize Income | BiggerPockets

A third way is to use dynamic pricing. You price your vacation rental home affordably during most of the year, but during peak seasons, or even during peak events, you raise the prices accordingly. Most hotels and motels follow a version of this pricing plan. They know when their peak seasons are, and they raise […]