OnDemand WTP Pricing Research

Tag: Hulu

Why Hulu Changed Its Pricing Strategy | Market Realist

Why Hulu Changed Its Pricing Strategy | Market Realist

Currently, Comcast (CMCSA) has a 30% stake in Hulu, while AT&T’s (T) WarnerMedia holds a 10% stake in the OTT (over-the-top) service. The Walt Disney Company (DIS) and 21st Century Fox (FOXA) hold a 30% stake each in Hulu. However, Disney’s share in Hulu will come to 60% after the completion of its acquisition of 21st […]

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu Ups Price of vMVPD Service But Reduces Core SVOD Plan with Commercials | Multichannel

Hulu has issued a number of key prices changes, just a week after the leader in the subscription streaming market, Netflix, also announced price increases. Notably, the prices of the service’s stand-alone subscription video-on-demand services (SVOD) are not going up in price. In fact, they’re going down, with the core SVOD platform, which includes commercials, […]

No Shortage of Ways to Bring TV Prices Down | Public Knowledge

No Shortage of Ways to Bring TV Prices Down | Public Knowledge

Virtual cable services show that it’s not impossible, provided you have a company that is willing to lose money on every subscriber for a while, which is not something you can count on forever. There’s a reason why many online video services, such as Netflix and Amazon, focus more on back-catalog and original programming, instead […]

Movie theaters fight streaming by assaulting the senses | WRCBtv.com

Movie theaters fight streaming by assaulting the senses | WRCBtv.com

The iPic theater chain now has seats that resemble beds in private pods, complete with pillows and blankets. It is also booking mentalists, and is considering adding comedy and music acts to movie screenings. The summer of 2017 was Hollywood’s worst in a decade, a blow to theater chains that split the box office with […]

Hulu Drops Price of Entry-Level Plan to $5.99 Monthly for Limited Time | Variety

Hulu Drops Price of Entry-Level Plan to $5.99 Monthly for Limited Time | Variety

Hulu is now offering its cheapest streaming plan, which includes commercials, for $5.99 per month for the first year — a short-term promotion aimed at luring new subs with the kickoff of the fall television and Hulu’s expanded TV library lineup. The move comes, coincidentally, as Netflix last week raised prices on its standard plan (to […]