Tag: iPad

Why Some Schools Pay More Than Others When Buying From Apple | WIRED

Why Some Schools Pay More Than Others When Buying From Apple | WIRED

WHEN ADMINISTRATORS IN Ohio’s Mentor Public Schools were buying MacBooks during the 2015-16 school year, the local Best Buy was offering a lower price than Apple, even after the company’s standard discount for school districts. Superintendent Matt Miller pushed for a better deal, but Apple said it would not budge from its price list. The […]

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

4. Control Pricing. Have you ever seen new Apple products with deep discounts during Black Friday or Cyber Monday? Apple’s marketers leverage pricing—with very little discounting– as a tool to convey the brand in the same way as luxury retailers. This strategy extends to the microcosm of Apple retailers, dealers, and resellers, where Apple uses […]

Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

A tale of two markets When the first iPad launched in 2010, its $499 starting price was seen as much lower than expected. Still, for some, it wasn’t low enough. As consumers found that an iPad could not yet completely replace their laptop, the market clamored for cheaper options, suitable for basic tasks like browsing […]

NJ Apple Stores need better price tags, state says | app.com

NJ Apple Stores need better price tags, state says | app.com

Listing prices for iPads, iPhones, MacBooks and other electronics on digital screens at Apple Stores around the state is not good enough, the state’s consumer watchdog said Tuesday. Apple has agreed to list prices on “pricing wedges” on each table where devices are offered for sale, according to the state Attorney General’s office. The agreement […]

Notebook vendors adopting different approaches to counter lackluster PC sales | DigiTimes

Notebook vendors adopting different approaches to counter lackluster PC sales | DigiTimes

Lenovo, HP prefer pricing strategy While actively moving to develop devices with more market potentials, Lenovo and HP are engaged in a price war to vice for the crown in the global notebook market. The strategy, though pushing up shipments, has undermined their profitability, observers said. Lenovo, for instance, saw shipments of PCs and smart […]

Apple still dominates the tablet market | LetsGoDigital

Apple still dominates the tablet market | LetsGoDigital

Downward spiral of worldwide tablet market continues : IDC has published their updated market outlook on tablets and detachable devices. The downward spiral of the worldwide tablet market continued during the second quarter of 2017, according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker. The total tablet market includes slate […]

Tablet Market Decline Slows | Twice

Tablet Market Decline Slows | Twice

The tablet market showed some signs of life in the second quarter despite a continued downward spiral in overall sales. According to research from IDC, worldwide shipments of tablets declined 3.4 percent year over year in Q2, reaching 37.9 million units. However, three of the top five tablet vendors managed to increase share and grow […]

A Maine School District Struggles with Apple’s Notebook Pricing | The Mac Observer

A Maine School District Struggles with Apple’s Notebook Pricing | The Mac Observer

The email from Mr. Robinson filled in and substantiated the practical details. I’ll quote him, with his permission, as I go along. The first issue, as I’ve written myself, is that iPads, while less expensive than a MacBook AIr, don’t always fill the pedagogical bill. We did attempt iPads at middle and high school when […]

Research: Tablet Pricing Trends Higher Even as Sales Decline | Telecompetitor

Research: Tablet Pricing Trends Higher Even as Sales Decline | Telecompetitor

Global tablet pricing trends and sales trends moved in opposite directions in 2Q 2016, according to Strategy Analytics. Tablet shipments dropped 8 percent year-over-year (YoY) to total 46.7 million units in 2Q while average selling prices (ASPs) rose 9 percent, according the latest market data from Strategy Analytics. Both consumers and enterprise-scale businesses are buying […]

Apple Inc.: Why AAPL Shouldn’t Budge on iPhone Prices | NASDAQ.com

Apple Inc.: Why AAPL Shouldn’t Budge on iPhone Prices | NASDAQ.com

Given how “S” years tend to underperform “number” years for iPhone launches, 2015 was the perfect storm for AAPL to deliver unprecedented results. With that said, if you look solely at Apple’s fiscal second quarter, and remove last year’s “perfect storm,” its $32.9 billion in revenue from iPhone sales this year is 26% greater than […]