Tag: iPhone

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple’s iPhone 7 Plus Was China’s Second Best-Selling Smartphone in 2017 | Mac Rumors

Apple was the only foreign brand in China’s 2017 market top 10, according to the research, thanks to the success of its iPhone 7 series. An uptick in sales in the second half of the year was reportedly due to the implementation of price cuts, which increased Apple’s competitiveness against lower-cost local brands. For example, […]

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

Why Apple Is Still A Great Marketer And What You Can Learn | Forbes

4. Control Pricing. Have you ever seen new Apple products with deep discounts during Black Friday or Cyber Monday? Apple’s marketers leverage pricing—with very little discounting– as a tool to convey the brand in the same way as luxury retailers. This strategy extends to the microcosm of Apple retailers, dealers, and resellers, where Apple uses […]

Law firm that extracted $450M settlement in Apple e-books case is going after company for throttling iPhones | Apple Insider

Law firm that extracted $450M settlement in Apple e-books case is going after company for throttling iPhones | Apple Insider

Hagens Berman, the consumer rights law firm that successfully obtained a $450 million settlement from Apple over e-book price fixing, once again has the tech giant in its sights, and on Friday filed a class-action lawsuit over the iPhone throttling debacle. In a suit filed with the U.S. District Court for the Northern District of […]

Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

Apple 2017 year in review: iPad gets cheaper than ever, more expensive than ever with new options | Apple Insider

A tale of two markets When the first iPad launched in 2010, its $499 starting price was seen as much lower than expected. Still, for some, it wasn’t low enough. As consumers found that an iPad could not yet completely replace their laptop, the market clamored for cheaper options, suitable for basic tasks like browsing […]

Apple Inc. Rumored to Cut iPhone Prices in Early 2018 | The Motley Fool

Apple Inc. Rumored to Cut iPhone Prices in Early 2018 | The Motley Fool

The impact of price cuts The reason companies cut prices is simple — they want to boost demand. However, it’s important for investors to understand that iPhone revenue is a function of two factors: iPhone unit shipments and iPhone average selling prices. If Apple is thinking about cutting iPhone pricing, then the company probably thinks it […]

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

Apple To Bring Introductory Subscription Pricing To The App Store | ubergizmo

The idea of subscribing to a service the recurs every month can be a bit daunting, especially if you already have other subscriptions. However Apple wants to address this by allowing developers to offer introductory subscription pricing for the App Store, meaning that developers can now choose to offer lower upfront prices for new subscribers. […]

The psychology of a profitable pricing strategy: Lessons from Apple | Techpoint

The psychology of a profitable pricing strategy: Lessons from Apple | Techpoint

Apple makes really costly products, yet sells them massively! Something really psychological is happening. Implementing this pricing strategy, whether in your freelancing career, e-commerce or general business will help you make massive sales even when you charge more. The first real benefit of this strategy is that you’ll beat the comparison shopper. The comparison shopper […]

BioTelemetry: Key Partnership In Apple’s Heart Study Featuring Apple’s Watch – BioTelemetry, Inc. (NASDAQ:BEAT) | Seeking Alpha

BioTelemetry: Key Partnership In Apple’s Heart Study Featuring Apple’s Watch – BioTelemetry, Inc. (NASDAQ:BEAT) | Seeking Alpha

According to Apple’s last earnings call, the company’s Watch has had unit growth of 50% for the third consecutive quarter, establishing itself as arguably the best selling smartwatch in the world. Apple describes its watch during the call as “the ultimate device for a healthy life” and is doubling down on its statement by collaborating […]

Apple iPhone 8 Plus vs Samsung Galaxy S8 Plus vs OnePlus 5T: Price in India, Specification and Features Compared | MySmartPrice

Apple iPhone 8 Plus vs Samsung Galaxy S8 Plus vs OnePlus 5T: Price in India, Specification and Features Compared | MySmartPrice

OnePlus has recently launched the 5T smartphone in the mid-range price category, and in spite of being in the mid-range price category, it has many features that the high-end smartphones pack. Therefore, it competes with Samsung Galaxy S8+ and the Apple iPhone 8 Plus. Let’s find out which one is a better buy. Apple iPhone […]

Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018 | Mac Rumors

Apple Reportedly Planning to Release Most Affordable 9.7-inch iPad Ever in Late 2018 | Mac Rumors

With the new device, the sources expect the tablet market to witness a new wave of price competition among first-tier players including Samsung Electronics, Amazon, Huawei and Lenovo. The sources pointed out that Apple’s new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to […]